How to Leverage Instagram Shopping in your Multichannel Strategy

Posted on May 26, 2017 by Monica Axinte
Instagram is one of the most powerful and effective ways to reach consumers, particularly for brands in industries like fashion and beauty. It is a challenging platform to master, however, with limited options. Instagram Shopping is set to change this - it might even change the face of advertising. All too often advertising tools begin life with a lot of hype [...]
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Posted in: Shopping Engines, instagram

Tips to optimize shopping campaigns and get incredible results [Case Study]

Posted on May 24, 2017 by Jonathan
Jonathan and Erik started ZoobGear a year ago. ZoobGear sells Martial Arts products from various brands, and mainly MMA Gear & Apparel. They've seen great results coming from Google Shopping and for the past 6 months Shopping Campaigns has been their #1 source of traffic and revenue. In this post, they share a few of the top tips to optimize shopping campaigns [...]
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Posted in: Google Shopping

Improve your Targeting with Facebook Broad Audience Reach

Posted on May 18, 2017 by Monica Axinte
Are you looking to reach a wider audience with your Facebook Dynamic Product Ads? Facebook have recently released an upgrade that is likely to help you do exactly that. Earlier this year, Facebook made further major changes to the way their ads work. Specifically, targeting for dynamic ads have been upgraded to allow advertisers to reach new audiences with the [...]
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Posted in: Facebook

Google Shopping available in Argentina

Posted on May 17, 2017 by Monica Axinte
As of November 2016, Argentina is one of the Google Shopping beta target countries. What does this mean for retailers and how can they prepare?   An Overview of the Current eCommerce Market in Argentina In 2017, revenue generated by eRetail in Argentina amounts to almost $6 billion. The number is expected to grow significantly, by 13.4% year-to-year, up to $9.8 [...]
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Posted in: Google Shopping

Local Inventory Ads: Facebook vs. Google – Who Wins?

Posted on May 12, 2017 by Monica Axinte
Facebook Dynamic Ads for Retail or Google Shopping Local Inventory Ads – which one should you use if you have a physical store? Both have introduced major changes to their ads to help drive in-store sales. What should you do to get a slice of the action?  This post aims to explore Facebook’s Dynamic Ads for retail and Google Shopping Local Inventory Ads and how [...]
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Posted in: Google Shopping, Facebook

Google Shopping Available in Malaysia

Posted on May 10, 2017 by Monica Axinte
2017 seems to be an excellent year for online merchants worldwide. eCommerce is growing at a fast pace, maturing into a successful industry in Southeast Asia. In this context, it is no surprise that Google Shopping is expanding to new in Asia and Malaysia is one of the beta targeted markets. What are the implications of Google expanding to Malaysia and how can [...]
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Posted in: Google Shopping

4 Features to Drive Fashion Retail Growth on Google Shopping

Posted on May 5, 2017 by Monica Axinte
Worldwide, online fashion sales are booming. Competition is tougher than ever, so how do you stay ahead and win over customers? Today we have a look at Google Shopping and the features that will help give you an edge. The fashion industry is expected to grow by up to 3.5 percent in 2017. Some sectors in the industry will record even higher growth rates - the [...]
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Posted in: Google Shopping

New to Facebook Dynamic Ads for Retail? Here is what you need to know

Posted on May 3, 2017 by Monica Axinte
If you are wondering what can you do to further drive in-store sales, Facebook may have the answer. Facebook Dynamic Ads for Retail allows targeting by specific location and showing ads specific to the user’s location. To understand how Dynamic Ads for Retail can increase offline sales we have a look at how they are different from normal dynamic ads on Facebook, [...]
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Posted in: Facebook

How we used DataFeedWatch to grow our business

Posted on April 26, 2017 by Nicholai Windfeldt
As a marketing agency in a highly competitive market, we are continually looking to explore new optimization opportunities. We want to maintain our position and ensure the future growth of the company.  Based on our Danish market expertise, Google Shopping campaigns have become popular and profitable for small and large businesses. With continued Google Shopping [...]
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Posted in: Data Feeds, Google Shopping

Double your Amazon Sales with These 9 Proven Optimization Tips

Posted on April 24, 2017 by Monica Axinte
Are you looking to get more Sales on Amazon?  Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity in 2017. So, should you be utilizing it? If you have items that can be sold on Amazon, there is no reason why it should not be attempted. We weigh up the pros and cons of having the products listed on Amazon and [...]
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Posted in: Marketplace, Amazon

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