12 Agency Experts Give Their Best Google Shopping Tips

Posted on June 22, 2017 by Monica Axinte
Google Shopping is a sure-fire way for retailers to sell more. For some, Shopping Campaigns are the #1 source of traffic and revenue. But, how do you increase the likelihood that your Product Listing Ads show up in Google Search rather than your competitors? The answer is in YOUR DATA FEED. If your data feed is properly optimized you will get more qualified [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping Feed Specification June 2017 Updates

Posted on June 19, 2017 by Monica Axinte
New Feed Specification updates in Google Shopping will go into full effect beginning June 26th, 2017. Google has made a habit of updating the Google Merchant Specification attributes this time of the year, and this year they are focusing on the quality of information related to tax, shipping, and availability.  Last year, the most important change we’ve seen was [...]
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Posted in: Google Shopping

Increase Your Facebook Product Ads ROI [eBook]

Posted on June 16, 2017 by Monica Axinte
When first starting out on Facebook it’s important to lay out what your goals are and how to achieve them. This is true when choosing which Facebook strategy, you should be using for your brand. Some key questions to start asking are: What is the goal of the Facebook Ads Campaign? Will my budget be enough to accomplish the goal? What is the strategy - customer [...]
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Posted in: Facebook

Prepare for Instagram Shopping with 7 Tips

Posted on June 14, 2017 by Monica Axinte
Instagram Shopping is probably going to change the face of advertising. What makes Instagram such an interesting platform for the online merchants is not the impressive numbers it boasts: Instagram now has 400 million daily active users and 700 million monthly active users. All that matters is how engaged the users are. After all, having engaged users and being [...]
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Posted in: instagram

How to Protect your Brand on Amazon - Part 1

Posted on June 7, 2017 by Cary Stockrahm
Counterfeits, hijacking and piggybacking are all expressions giving us goosebumps when selling on Amazon. But what do these words actually mean and how can we prevent losing the Buy Box? You have started selling on Amazon and have finally reached the milestone of promoting some or one of your items to a bestseller. Consequently, sales are picking up and the hard [...]
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Posted in: Amazon, amazon brand registry, amazon brand gating

Purchases on Google a.k.a. the Google Buy Button Explained

Posted on June 5, 2017 by Monica Axinte
Would you like to increase conversions from customers using mobile devices? This is exactly what Google is trying to achieve with introducing Purchases on Google. Essentially, the search giant has added a shopping cart to the shopping engine so customers can buy your products without leaving Google. Think of it as being a bit like Amazon’s 1-Click ordering tool. [...]
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Posted in: Google Shopping

8 Facebook Targeting Options for Online Retailers

Posted on May 31, 2017 by Monica Axinte
There are many targeting options and parameters on Facebook but are you using them wisely? This post looks at some of the options available for retailers and why they should be using them. Utilising the right Facebook strategy helps businesses to narrow their audience to improve the chances of their ads being shown to a person who is more likely to be interested [...]
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Posted in: Facebook

How to Leverage Instagram Shopping in your Multichannel Strategy

Posted on May 26, 2017 by Monica Axinte
Instagram is one of the most powerful and effective ways to reach consumers, particularly for brands in industries like fashion and beauty. It is a challenging platform to master, however, with limited options. Instagram Shopping is set to change this - it might even change the face of advertising. All too often advertising tools begin life with a lot of hype [...]
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Posted in: Shopping Engines, instagram

Tips to optimize shopping campaigns and get incredible results [Case Study]

Posted on May 24, 2017 by Jonathan
Jonathan and Erik started ZoobGear a year ago. ZoobGear sells Martial Arts products from various brands, and mainly MMA Gear & Apparel. They've seen great results coming from Google Shopping and for the past 6 months Shopping Campaigns has been their #1 source of traffic and revenue. In this post, they share a few of the top tips to optimize shopping campaigns [...]
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Posted in: Google Shopping

Improve your Targeting with Facebook Broad Audience Reach

Posted on May 18, 2017 by Monica Axinte
Are you looking to reach a wider audience with your Facebook Dynamic Product Ads? Facebook have recently released an upgrade that is likely to help you do exactly that. Earlier this year, Facebook made further major changes to the way their ads work. Specifically, targeting for dynamic ads have been upgraded to allow advertisers to reach new audiences with the [...]
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Posted in: Facebook

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