3 Proven Tips for Google Shopping Product Title Optimization

Posted on March 21, 2013 by Jacques van der Wilt

3 Proven Tips for Google Shopping Product Title Optimization

The title is the second most important item in your data feed, after the high-quality picture, because it shows in the Product Listing Ad (PLA). The title is what Google puts right below the picture.

It is one of the 4 attributes that consumers see on Google’s result page. Even if the picture in a Product Listing Ad tells a lot, the title must be compelling.

 

Why is so Important to Optimize Google Shopping Product Titles?

For Google Shooping: Google’s algorithms are looking for keywords in your title to identify if the product advertised is the best match for a consumer search query. 

For Shoppers: The title should be relevant and compelling so that it convinces shoppers to click your PLA instead of the one next to it.

For Advertisers: It is a great opportunity for advertisers to show shoppers that they have the exact matching product for them.

Let's see what retailers can do to improve their Google Shopping product titles and increase the CTR of their product listing ads.

 

1. Follow the Best Practices for Your Vertical

The starting point for for optimizing your Google Shopping product titles is that you make sure that important keywords are included. You can use the chart below to structure your title according to our recommended structure for different categories.

Google Shopping Title Structure

As you can see from above Brand and Product Type are the two attributes that have to be included in the Product Title, no matter what vertical you're in.

Google Product Listing Ad Fossil Watch

If you sell watches, you don’t want the title to be JR 1436. That does not mean anything. You want it to show the most important information: Fossil Men’s watch JR1436. So make sure you include Brand (Fossil) and Product type (Men’s watch) in your Title.

If your Title  currently does not contain that kind of important information, re-map your data feed to include it:

Combine Title, Brand, Category, and Name in DataFeedWatch

 

2. Place Important Information First

Your title might get truncated, so you need to pay attention that your titles don't exceed the character length allowed: 150 characters, but in most cases only 70 characters will be shown

That means that Google will show as much of your product title as they can, but it will often be shortened. So make sure you put the most compelling information in the beginning of the titles.

Product Title in Google Shopping for Sequin Dress 

Get our compact guide to doubling your Google Shopping sales.

 

 

3. Follow Google's Requirements for Product Titles

Google has very strict rules for the use of capitals and exclamations marks. If you add too many capitals and exclamation marks to your title, it won’t approve your products.

 

Replace Google Shopping Product Title Optimization

 

Promotional text in the Title: ''Free Shipping'' or ''20% Discount'' is also forbidden, so make sure to exclude it.

If you're looking for more ideas on optimization tips and tricks we have resources for all expertise levels in feed optimization: 

Beginner Level:  The 10 Most Profitable Data Feed Optimization Tactics

Expert Level: 7 Tips for Google Shopping Feed Optimization

There you have it: three actionable and easy to implement tips that will improve your product titles in Google Shopping.  If you have any questions or comments, please feel free to leave them below.

data-feed-optimization-guide

 

About DataFeedWatch

DataFeedWatch is data feed management software that enables merchants on Magento, Shopify, Volusion3Dcart, BigCommerce, WooCommerce, OpenCart, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 50 countries. The most intuitive and easy data feed management and optimization tool on the market. Free trial & live demo available.

Posted in: Google Shopping, Tips & Tricks

Written by Jacques van der Wilt

Jacques van der Wilt, Founder & CEO at DataFeedWatch is an eCommerce industry leader specialized in online marketing.
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