A GDPR Overview for eCommerce Retailers

Posted on May 21, 2018 by Logan Rivenes
Privacy becomes more important as more people do more activities online.  Data breaches happen. Identities are stolen. And, until now, there has been very little extensive legislation to protect consumers. That ends with GDPR. Which, is forcing companies to take the privacy and consent of their prospects and customers seriously. With the coming GDPR, it is time [...]
Read More

Posted in: ECommerce

[Guide] Supplemental feeds in Google Merchant Center

Posted on May 18, 2018 by Monica Axinte
Google dominates paid search worldwide.  Google Shopping now accounts for 60% of all Google paid search clicks for retailers and Shopping ads now make up 82% of all non-brand Google paid search clicks for retailers. According to Merkle’s most recent study, Google Shopping spend grew 40% year over year, which is the highest growth rate in the last couple of [...]
Read More

Posted in: Google Shopping

Your Guide to Selling on Criteo

Posted on May 11, 2018 by Monica Axinte
Criteo is well known as one of the leading digital marketing suites that is used by over 12,000 advertisers and has been proven to be successful in over 130 countries across the globe. The number and the names certainly back up the claims that Criteo has made on its website. As of today, Criteo has a total of 1.4 billion unique monthly internet users. In [...]
Read More

Posted in: ECommerce

eCommerce in Sweden: Figures and Recommended Shopping Channels

Posted on May 4, 2018 by Monica Axinte
  With 8.7 million people having access to the internet in Sweden (94 percent of the population) you would expect the eCommerce industry to be strong. It is, plus it is growing. eCommerce was worth €11.5 billion in 2017 which is up nine percent on the year before. Of the 8.7 million people online, 6.3 million have purchased something from an eCommerce website in [...]
Read More

Posted in: ECommerce

eCommerce in the DACH Region

Posted on April 27, 2018 by Monica Axinte
The DACH countries – Germany, Austria, and Switzerland – are among the most advanced in the world. They each have strong economies and well-established manufacturing industries. Standards of living are also good, as is access to broadband. What about the eCommerce market? How well established is the market, what are the current trends, what do consumers expect, [...]
Read More

Posted in: Comparison Shopping Engines

All about eBay Product Titles: Requirements, Best Practices and Mistakes to Avoid

Posted on April 20, 2018 by Monica Axinte
With more than 168 million active buyers currently using eBay merchants are more than ever interested in taking a stab at selling on eBay.  As with every marketplace and shopping channel getting the listings right is always a bit of a challenge, but we are here to help.  The product title is arguably the most important part of an eBay product listing. eBay [...]
Read More

Posted in: eBay

Get on Your Feed: Feed Marketing Seminar in Denmark

Posted on April 16, 2018 by Jacques van der Wilt
I just returned from my Danish ''tour'' and I have to say it was amazing meeting and sharing thoughts and ideas with over 100 participants from the top digital agencies and online retailers in Denmark. DataFeedWatch has been long time the preferred product feed tool in Denmark and some of the largest PPC agencies and online retailers have chosen us to handle [...]
Read More

Posted in: DataFeedWatch News

All about eBay Images: Requirements, Best Practices and Mistakes to Avoid

Posted on April 13, 2018 by Monica Axinte
Listing products on eBay is an important sales strategy for many online retailers. After all, eBay is the 38th most popular website in the world. It is the sixth most popular in both the UK and Germany. Here are some more stats that show the importance of eBay: People in 190 countries around the world bought something on eBay in 2017 7 million businesses and [...]
Read More

Posted in: eBay

5 Google Shopping Strategies to Help SMBs Beat the Competition

Posted on April 6, 2018 by Monica Axinte
  Are you a small or medium company looking to compete on Google Shopping? Last year, online retailers spent 56% of their ad spend on Google Shopping. Across the board, there was an average 542% ROAS (according to a CPC Strategy study). With this in mind, who could blame you for wanting a slice of the action too? But as a small-medium enterprise, how can you [...]
Read More

Posted in: Google Shopping

How CrunchPrice hacked the Naver Feed for Facebook Retargeting

Posted on March 29, 2018 by Monica Axinte
When CrunchPrice, the Korean eCommerce company that hacked Naver, approached us, they had a huge problem: Effectively advertising their products in Korea. How did CrunchPrice solve their problem? Well, they teamed up with us to hack the Naver Product Feed URL. This resulted in increased conversion with a significant reduction in their marketing spend.  This is [...]
Read More

Posted in: Facebook

Share This!

Subscribe to Email Updates