The 10 Most Common Google Merchant Center Errors and How to Fix Them

Posted on May 10, 2019 by Magdalena Kiczek
  Google Shopping offers an amazing opportunity for retailers around the world to drive new customers to their stores. But in order to take advantage of this great resource - you need to play by Google’s rules... First step to do that? Make sure your product feed is in line with Google’s guidelines and properly optimized
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Posted in: Google Shopping

Google Shopping Vs Google Search Ads: Read this before deciding which one to choose

Posted on April 26, 2019 by Monica Axinte
  Some of you might be wondering which is the best between Google Shopping and Google Search Ads. The short answer is, none. In fact, both campaign types can run at the same time. One doesn't exclude the other.   Maximise Your Visibility with Google Shopping AND Google Search Ads   Google shows up to 30 PLAs (product listing ads) on desktop and up to 15 on [...]
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Posted in: DFW Text Ads

[New] The DataFeedWatch Date Selector

Posted on March 22, 2019 by Magdalena Kiczek
To help you get your message across to your customers at just the right time with your listing ads, we’ve introduced the DFW Date Selector. The Date Selector functionality allows you to improve your feeds in a timely fashion. From now on, you’ll be able to apply date-based rules in any field of your feed. We’ve all heard the phrase “Timing is everything”. While [...]
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Posted in: DataFeedWatch News

DataFeedWatch Master Account - All your DFW accounts in one place

Posted on March 15, 2019 by Monica Axinte
That is why we are pleased to announce the release of our DataFeedWatch Master Account. DataFeedWatch Master Account allows you to have a master account with multiple DataFeedWatch accounts in it. It is an umbrella account which provides account owners with the possibility of easily switching between multiple accounts.  We know how time-consuming and energy [...]
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Posted in: DataFeedWatch News

How to start selling on Bol.com

Posted on February 22, 2019 by Monica Axinte
In 2017, the eCommerce industry in the Netherlands was worth over €22 billion, a figure that is up 13 percent on the previous year. In Belgium in the same year, eCommerce was worth over €10 billion. In fact, 17 percent of all spending in Belgium was spent online. In other words, the market in both the Netherlands and Belgium is huge. So, how do you get a slice [...]
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Posted in: bol.com

New in DFW Text Ads: Merge Variants and Advertise Only Parent products

Posted on February 4, 2019 by Monica Axinte
    Welcome to a freshly baked new feature for our DFW Feed-Driven Text Ads tool: Variant-Parent Merging.   But first,   What is DFW Feed-Driven Text Ads? DataFeedWatch Text Ads is a tool that lets you create text ad campaigns automatically on Google Search, based on the data in your DataFeedWatch Feed. The major advantages are: Text Ads campaigns are created [...]
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Posted in: DFW Text Ads

How to Advertise Promotions with Feed-Driven Text Ads

Posted on January 25, 2019 by Monica Axinte
In our previous post we introduced the concept of feed-driven text ads on Google. Today we want to share our thoughts on how this ad type can be an excellent fit for marketers who need to advertise a promotion. We also want to set a checklist you can follow every time you have a sale and want to get the most out of it. Click the links to go directly to a [...]
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Posted in: Google Shopping

Optimize your Google Shopping Images

Posted on January 11, 2019 by Monica Axinte
Your PLA images are very important. They play the biggest part in a customer’s decision to purchase an item whilst using Google Shopping. Not having the best shopping image can drastically lower the quality of your feed and hinder your overall results. The image is the largest part of the ad so it’s important it is not only compliant with requirements, but also [...]
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Posted in: Google Shopping

[Case Study] Increase ROAS by 180% with Feed-Driven Text Ads

Posted on December 11, 2018 by Jacob Madsen
  With ads taking up more and more real estate on the SERP, it is of primary importance for advertisers to be present in both shopping and regular search results. This increases brand visibility and awareness, chances to get clicks, to generate traffic and ultimately sales. The problem is that creating and updating text ad campaigns in Google is a lot of work. [...]
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DataFeedWatch Price Update coming January 10th

Posted on November 27, 2018 by Monica Axinte
It’s been a big year for us at DataFeedWatch. We’ve been hard at work improving our tool and providing more features to help you improve your Shopping Campaign ROI. But, to stay competitive, we need to update our pricing. New pricing will help accelerate the development of new features and grow our team of customer support heroes.
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Posted in: DataFeedWatch News

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