How to Protect your Brand on Amazon - Part 2

Posted on August 17, 2017 by Cary Stockrahm
If you really want to protect your brand on Amazon, then read on. Gating your brand against counterfeits and hijackers is key if you do not want to lose sales. We have already covered brand registry in: How to Protect your Brand on Amazon - Part 1. To refresh your memory: brand registry will give you more control over your listings enable you to use Enhance [...]
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Posted in: Amazon

Best Business and Marketing Books [Approved by Top PPC Experts]

Posted on August 11, 2017 by Monica Axinte
PPC professionals and marketers are crazy busy people. How on earth how are we expected to find the time to read books if we can barely see the light at the end of the tunnel? The days are filled to the brim with strategizing, managing, optimizing and analyzing campaigns, landing pages and keywords. If you add the information overload and FOMO syndrome is clear [...]
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Posted in: ECommerce

We Tested Snapchat Ads - These are our Takeaways!

Posted on August 2, 2017 by Patrick Hoffmann
We all know how big Snapchat is across the whole world. In just a couple of years Snapchat has gone mainstream and gained a huge amount of daily users. Until now we have not been able to advertise. We at Spinnaker Nordic have had the opportunity to test Snapchat Ads in Denmark - I know, it is a small country but still. We used a budget total of $759,04 over a [...]
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Posted in: ECommerce

Expand your Omnichannel Marketing Strategy

Posted on July 28, 2017 by Monica Axinte
Omnichannel shoppers spend between 50-300 percent more than single-channel shoppers, making them more valuable for retailers. There's no better time for brands and retailers to realize that in this immediate gratification culture we are living in, nothing matters more for shoppers than having what they want right away and in the exact way they want it.   The [...]
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Posted in: Comparison Shopping Engines

Get your Amazon Images and Categories Right

Posted on July 21, 2017 by Monica Axinte
For years Amazon has remained a top player. Boasting a huge range of products, Amazon prioritizes customer response and experience. It's no surprise they saw 27% growth in 2016 which overshadows eBay’s 5% growth in 2016. Amazon more than doubled items sold, third party sellers saw record breaking sales and Fulfilled by Amazon (FBA) sellers grew 70% in 2016 [...]
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Posted in: Amazon

Prepare for Instagram Shopping with 7 Tips

Posted on July 18, 2017 by Monica Axinte
Instagram Shopping is probably going to change the face of advertising. What makes Instagram such an interesting platform for the online merchants is not the impressive numbers it boasts: Instagram now has 400 million daily active users and 700 million monthly active users. All that matters is how engaged the users are. After all, having engaged users and being [...]
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Posted in: instagram

4 Simple Tactics to Gain Trust as an AdWords Account Manager

Posted on July 14, 2017 by Ashleigh Betvardeh
We know you love your job. You login to your computer and read what’s new in the industry, and think of ways to achieve your client’s paid search goals. But, this effort and time you spend is never seen, and without having a good communication line with your clients, you will struggle to retain them. A strong business mind will tell you: selling is half the [...]
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Posted in: Google Shopping

5 Top eCommerce Trends of 2017

Posted on July 12, 2017 by Christianna Cannon
  It's true— online shopping is taking over. Every year, more sales are made online than ever before, and online shopping accounts for a higher proportion of all sales. eCommerce is booming for all industries, and continues to take the lead. There's never been a better time to get involved in selling online, but the other side of this coin is that competition is [...]
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Posted in: ECommerce

What's new in DataFeedWatch - July 2017

Posted on July 7, 2017 by Monica Axinte
  This week we have introduced new in-app icons to help you manage better your feeds by having quicker access to all our resources.      Help Center Icon For quicker access to our Help Section from within the app. It contains videos, FAQs, How to fix errors and all you need to be able to learn and use the DataFeedWatch for creating better feeds.     If you get [...]
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Posted in: DataFeedWatch News

Google Shopping €2.42 Billion Fine - Right or Wrong?

Posted on July 4, 2017 by Monica Axinte
A lot of ink has been spilled in the last few days over the whopping €2.42 billion fine the European Commission has imposed on Google. The Commission claims that Google is distorting the comparison search market and by doing so is denying the European consumers ‘’a genuine choice of services and the full benefits of innovation". According to the European [...]
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Posted in: Google Shopping

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