Holiday Season Planning for E-Commerce 2018: A Guide To Success

Posted on September 7, 2018 by Monica Axinte
It is never too early to start planning for the holiday season. In fact, the 5/6-week period ranging from roughly Thanksgiving to Christmas Day is by far the most important for retailers and often accounts for half of the whole-year sales. If you are in the retail space your revenue chart would probably look like something like this:
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Posted in: ECommerce

Get Started with Seller Ratings on Google Shopping

Posted on September 4, 2018 by Monica Axinte
Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just [...]
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Posted in: Google Shopping

Google Shopping for Brick-and-Mortar Businesses

Posted on August 31, 2018 by Monica Axinte
Do you think Google Shopping is just for online shops? Think again! Since Google is releasing more and more Shopping features to remove friction between online and offline sales, brick-and-mortar businesses can now count on Google's solutions to drive foot traffic to their physical shops. As of now, Google offers the following advertising products to help [...]
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Posted in: Google Shopping

Google Product Category: How to get it right without going crazy?

Posted on August 24, 2018 by Monica Axinte
If you want to outperform your competitors on Google Shopping and pay less for the product ads, the secret lies in nailing Google's Taxonomy. The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have neglected it until now it's time to give it your full attention. The taxonomy is crucial for the product ads as it helps [...]
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Posted in: Google Shopping, Optimizing campaigns

Google Express: The Up and Coming Marketplace

Posted on August 21, 2018 by Monica Axinte
With partnerships with 28 retail stores and availability now across all US states, Google Express has continued to grow. Despite it being the quieter time of year for retailers, Google Express saw an astonishing growth of 33% for Q1 this year. In line with this, retailer partners using the platform also saw an average shopping cart increase of 30% since becoming [...]
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Posted in: Google Shopping

How to do Bulk Edits in your Data Feeds

Posted on August 15, 2018 by Monica Axinte
When it comes to preserving data integrity and making bulk data changes in your databases, lookup tables are a godsend. They’re extremely powerful and versatile, but given their complexity, they are only within the reach of Excel gurus or Database programmers. The good news is that everyone can use them in DataFeedWatch, even with the most basic Excel knowledge. [...]
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Google Shopping Specifications Update 2018

Posted on August 9, 2018 by Monica Axinte
The pace with which Google is pushing new updates to Google Shopping this year is impressive. Beginning with June 25th 2018 a few updates to the Product Feed Specification have been announced. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier. 
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Posted in: Google Shopping

Three Major Product Data Errors to Avoid

Posted on August 7, 2018 by Mark Bakker
Giving online shoppers a seamless and pleasant shopping experience is a top priority for online agencies and retailers.  However, many of them will admit that that becomes very difficult when their Google Shopping product data is different in the listing carousel from the product page. Products with incorrect prices, availability and shipping rates will be [...]
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Posted in: Google Shopping

How To Increase Sales With Google Shopping Merchant Promotions

Posted on August 3, 2018 by Monica Axinte
The online shopping space is noisier than ever and you would definitely be wondering how you can make your ads stand out so people visit your website instead of your competitor’s one. The answer is: play your cards right with Google Merchant Promotions. Price is one of the main factors (if not the main) that drives users to visit your shop. In an ideal world, [...]
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Posted in: Google Shopping

Sidecar + DataFeedWatch | Supercharging Retailers’ Shopping Campaigns

Posted on August 2, 2018 by Monica Axinte
Improving your shopping campaigns, whether on Google, Bing, or Facebook, does not stop with optimizing your product feed. That’s just the beginning.  Which is why DataFeedWatch is proud to announce its partnership with Sidecar. By taking your optimized product feed from DataFeedWatch and combining it with Sidecar’s machine learning technology, you can ensure [...]
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Posted in: Press

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