Quick Introduction to Amazon Pricing Strategies

Posted on October 13, 2017 by Monica Axinte
  When it comes to Amazon and other shopping channels all retailers have the same goal: generate as many sales as possible. But how do you do that when the competition from other merchants and Amazon itself is getting fiercer by the day? During the holiday season, Amazon is known to change prices on millions of products during a single day. An interesting read [...]
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Posted in: Amazon

Google Shopping 2017 Updates you Shouldn’t Miss

Posted on October 6, 2017 by Monica Axinte
It's that time of the year again! Retail advertisers are ramping up their digital efforts and ironing out their eCommerce strategies. Then, Google rolls out new exciting product updates. September was a busy month with several Google Shopping updates coming out, just in time for merchants to prepare for the holiday season. So sit back, pour yourself a cup of [...]
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Posted in: Google Shopping

Facebook Optimized Bidding for Better Customer Acquisition

Posted on September 29, 2017 by Monica Axinte
When you consider that 2.01 billion people sign into their Facebook accounts every day, it stands to reason that Facebook is a valuable place for e-retailers. Advertising on Facebook can be both affordable and effective, if done correctly. What we don’t want is for you to throw money at Facebook and pray it works. If you want to drive people to your page or [...]
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Posted in: Facebook

Amazon A+ Content for your Best-Selling Products

Posted on September 22, 2017 by Monica Axinte
Amazon's power and influence in the online retail are growing by the day: 43% of all online retail sales in the US went through Amazon in 2016. It is currently the number-one eCommerce site for shoppers but that comes as no surprise.  They've achieved this status by consistently promoting themselves via many marketing efforts online and offline and this has [...]
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Posted in: Amazon

Bidding Strategies and Budget Allocation for Google Shopping

Posted on September 15, 2017 by Monica Axinte
If your Google Shopping feed is up and running and bringing sales then you can sit back, enjoy and relax. Or not.  Actually, this is where things get interesting. It’s what separates the amateur and pro merchants. So, by now retailers know why it’s important to optimize the feeds. If the feed is properly optimized, it will catch better-qualified traffic, with a [...]
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Posted in: Google Shopping

DataFeedWatch partners with VersaCommerce to Streamline Multichannel Commerce

Posted on September 14, 2017 by Monica Axinte
DataFeedWatch full integration with VersaCommerce Shopping Cart will make multi-channel marketing effortless for all German online merchants. Thanks to the integration, VersaCommerce merchants can now scale their omnichannel presence faster and easier. Germany – September 14th, 2017 – DataFeedWatch, a leading global provider of feed management solutions, [...]
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Posted in: Press

Negative Keywords and Priority Settings in Google Shopping

Posted on September 8, 2017 by Monica Axinte
You know why Google Shopping accounts for 50% of the total Adwords budget? Because, it works. For many retailers, Google Shopping is the main element in their ecommerce strategy.  It’s no surprise when you consider the excellent results that Google Shopping often delivers as well as all the exciting new features Google introduces regularly. Google Shopping ads [...]
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Posted in: Google Shopping

Basic Product Content Optimization for Awesome Amazon Listings

Posted on September 1, 2017 by Monica Axinte
Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity. If you are already selling or thinking of selling on Amazon why not spend that extra time on making sure that the basics are covered?  There are some misconceptions about how Amazon’s search algorithm actually works. However, one thing is clear: product [...]
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Posted in: Amazon

3 Simple Tips to Optimize your Facebook Product Feed

Posted on August 25, 2017 by Monica Axinte
Facebook Dynamic Product ads (or DPA’s) is a fantastic opportunity for retailers to promote their catalog of products to Facebook users that have previously interacted with the brand. There is a direct correlation between the success of your dynamic ad campaigns and how well your feeds are optimized.     If you are currently advertising your product catalog on [...]
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Posted in: Facebook

How to Protect your Brand on Amazon - Part 2

Posted on August 17, 2017 by Cary Stockrahm
If you really want to protect your brand on Amazon, then read on. Gating your brand against counterfeits and hijackers is key if you do not want to lose sales. We have already covered brand registry in: How to Protect your Brand on Amazon - Part 1. To refresh your memory: brand registry will give you more control over your listings enable you to use Enhance [...]
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Posted in: Amazon

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