Adding Brand to your product titles without having the Brand-Name in your data feed

Posted on July 4, 2013 by Jacques van der Wilt

DataFeedWatch enables you to modify anything in your product data feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s user case: Adding Brand to your Titles

William is a skilled search engine marketer and one of his customers has a web shop for glassware. William is managing his Product Listing Ads campaign and his Google Shopping feed.

Brand is important when selling glassware: nobody would be interested in “Glassware Diamax set of 4” even if the picture looks appealing. But “Longchamps Glassware Diamax set of 4” is a different story. Now buyers understand that this is luxury glassware from Longchamps.

William found that for some products 'Brand' was listed in the feed, but for others that field was empty. For the products without an empty Brand-field, Brand was sometimes mentioned in the title (Name-field) and sometimes only in the description.

 

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Still, William wanted every title to show the Brand, the product type and the product name:
- Longchamps Glassware Diamax set of 4
- Concentrix sets of 4
- Artland Glassware
- Etc.

Our data feed management software offers simple rule-making to pull this off and with 5 minutes, William got the job done:

Data Feed Optimization Combine Title in DataFeedWatch

 

He Combined a text field (with the Brand) with the fields for Product type and Product name IF that particular brand was in the description. With a second condition (IF that brand was not in the Name-field already) he made sure that the Brand would not appear twice in the same title.

For all other products (particularly the ones where Brand was already part of the Name field), he simply used the Name field as Title.

 

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About DataFeedWatch

DataFeedWatch is data feed optimization and management software that enables merchants on Magento, Shopify, Volusion3Dcart, BigCommerce, WooCommerce, OpenCart, VersaCommerce, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 50 countries. The most intuitive and easy data feed management and optimization tool on the market. Free trial and live demo available.

Posted in: Case studies, Data Feeds, Tips & Tricks

Written by Jacques van der Wilt

Jacques van der Wilt, Founder & CEO at DataFeedWatch is an eCommerce industry leader specialized in online marketing.
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