Jacob Madsen

Jacob Madsen is Partner and Google Ads Specialist at River Online, where he works with Google Ads, process optimization, and automation within Google Ads. He has a bachelor in computer science which he combines within his Google Ads work to help out the clients at River Online. Besides that Jacob is teaching on Google Ads courses to help advertisers with best practices, tips and tricks to make the most of their Google Ads marketing budget.
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Recent Posts

[Case Study] Increase ROAS by 180% with Feed-Driven Text Ads

Posted on December 11, 2018 by Jacob Madsen
  With ads taking up more and more real estate on the SERP, it is of primary importance for advertisers to be present in both shopping and regular search results. This increases brand visibility and awareness, chances to get clicks, to generate traffic and ultimately sales. The problem is that creating and updating text ad campaigns in Google is a lot of work. [...]
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