Jacques van der Wilt

Jacques van der Wilt, Founder & CEO at DataFeedWatch is an eCommerce industry leader specialized in online marketing.
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Recent Posts

How to Create and Optimize Custom Labels for Google Shopping Campaigns

Posted on June 14, 2018 by Jacques van der Wilt
With Google Shopping and product-feed-based online advertising amazingly growing year over year, both in spend and return on investment, it is essential for advertisers to stay up-to-date with the latest changes in order to always get the most out of this extremely valuable channel.
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Posted in: Google Shopping, Tips & Tricks

Get on Your Feed: Feed Marketing Seminar in Denmark

Posted on April 16, 2018 by Jacques van der Wilt
I just returned from my Danish ''tour'' and I have to say it was amazing meeting and sharing thoughts and ideas with over 100 participants from the top digital agencies and online retailers in Denmark. DataFeedWatch has been long time the preferred product feed tool in Denmark and some of the largest PPC agencies and online retailers have chosen us to handle [...]
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Posted in: DataFeedWatch News

3 Proven Tips for Google Shopping Product Title Optimization

Posted on August 8, 2017 by Jacques van der Wilt
The title is the second most important item in your data feed, after the high-quality picture, because it shows in the Product Listing Ad (PLA). The title is what Google puts right below the picture. It is one of the 4 attributes that consumers see on Google’s result page. Even if the picture in a Product Listing Ad tells a lot, the title must be compelling.   [...]
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Posted in: Google Shopping, Tips & Tricks

What to expect from a data feed tool

Posted on April 12, 2017 by Jacques van der Wilt
Every retailer advertising on Google, Facebook, Amazon or other shopping channels needs a data feed tool. The feed is not only the foundation of the PPC-campaigns, but an optimized data feed drastically impacts the campaign performance.   There are hundreds of tools out in the market so you are spoiled for choice. If you need a data feed optimization tool, this [...]
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DataFeedWatch: Newer, Better, Faster!

Posted on March 8, 2017 by Jacques van der Wilt
We are proud to present a new version of DataFeedWatch. It is newer, better and faster. We are implementing the new version gradually, so you will see it for some channels now and for other channels later. The look is different, but your feeds and your mappings are still exactly the same. The next DataFeedWatch generation is: Faster - Pages are loading much [...]
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Posted in: DataFeedWatch News

The Power of Merging Multiple Data Feeds

Posted on July 6, 2016 by Jacques van der Wilt
If your data feed contains product data like gross margin, stock, cpc or price-rank, you can optimize your ppc-campaigns very effectively. Merging various sources into one feed enables you to achieve exactly that!   Data driven online marketing Like most marketing efforts, online marketing is increasingly becoming data driven. Unfortunately the data that you [...]
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Posted in: Data Feeds, Features & Functionality

Understanding Google Product Identifiers: Brand, MPN and GTIN

Posted on June 22, 2016 by Jacques van der Wilt
  Why does Google need the Identifiers? Google wants to understand exactly which products you are selling. If they are able to identify each product, they can - match it with search queries - compare it with the same products (of other merchants) on Google Shopping The best way to compare products, is to compare their unique identifiers, like Brand, GTIN and [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

How to Add UTM-Codes To Your Product-URLs

Posted on June 10, 2016 by Jacques van der Wilt
Knowing the campaign performance for each individual product will help you to improve your overall campaign RoI. DataFeedWatch-Analytics is your best option, because it does not only show you clicks & revenue for each product, but it also enables you to remove unprofitable products with a single click. And is it FREE. $0. Gratis. If you would (also) like to add [...]
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Posted in: Google Shopping, Shopping Engines, Tips & Tricks

Should You Include Variants and Parent Products in Your Data Feed?

Posted on April 23, 2016 by Jacques van der Wilt
Should you include all variants in your data feed to Google and other shopping channels, or only the parent products? As a retailer, you have a choice. Let's review the arguments for 'variants' and for 'parents', so you can make an educated decision.   What are Product Variants? Google defines product variants as a group of identical products that only differ by [...]
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Posted in: Data Feeds

GTINs Required on Google Shopping!

Posted on March 9, 2016 by Jacques van der Wilt
Google requires GTIN & Brand for each product in your product feed and will start enforcing that as of May 16th, 2016. That means that products without a GTIN will be disapproved. If you got away so far, by adding Brand and (a fake?) MPN, it is time to go after your GTINs. Here are 7 questions about GTINs and the consequences for you: What? This applies to all [...]
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Posted in: Data Feeds, Google Shopping

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