Mateusz Miodek

Recent Posts

How to Run Google Shopping Campaigns In Multiple Countries

Posted on September 28, 2018 by Mateusz Miodek
Many of our customers are interested in running Google Shopping campaign in multiple countries simultaneously. And it is easy to see why.  During the first quarter of 2018, spend on Google Shopping has hit some incredible new heights yet again. According to Search Engine Watch, 82% of search ad spend in the UK is being allocated to Google Shopping.  America [...]
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Posted in: Google Shopping

How to Track Shopping Campaign Performance on a Product Level

Posted on August 10, 2016 by Mateusz Miodek
A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not analyzing your comparison shopping campaigns at the [...]
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Posted in: Optimizing campaigns, Tips & Tricks

Finding GTINs For Your Products

Posted on June 1, 2016 by Mateusz Miodek
GTINs are required to list your product on Google (see earlier post), on Amazon Marketplace and an increasing number of shopping channels. Having the GTINs for your products is therefore increasingly important. Here's more information on the various types of GTINs and how to find them:   What is GTIN Global Trade Item Number (GTIN) is a unique and [...]
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Posted in: Google Shopping

The Pros and Cons of Various Shopping Channels

Posted on May 26, 2016 by Mateusz Miodek
There are six main types of advertising channels that merchants can use: Search Engines, Marketplaces, Comparison Shopping Engines, Retargeting Networks, Social Networks and Affiliate Networks. In this article I will describe each of them and explain what sets them apart from the merchant’s point of view.
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Posted in: Comparison Shopping Engines, Google Shopping, Marketplace, Shopping Engines

How to List Your Products on Amazon Marketplace

Posted on May 21, 2016 by Mateusz Miodek
  Merchants can also create data feeds for Amazon Marketplace.   We have launched it as a separate Amazon add-on, priced handsomely at $99/month.  The add-on allows users to map any number of various Amazon Marketplace templates and automatically upload these templates to Amazon on a daily basis. This will help create effective Amazon Product Listings. Should [...]
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Posted in: DataFeedWatch News, Marketplace

The New Google Categories Update in Google Shopping

Posted on September 14, 2015 by Mateusz Miodek
We have implemented the new Google Categories in DataFeedWatch. This post tells you 1. What those changes are, 2. What the consequences are for you.   What was changed in Google's Taxonomy? A while ago we wrote about changes in Google Shopping feed specification, that were introduced in June 2015 and needed to be implemented by September 15, 2015.
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Posted in: Data Feeds, DataFeedWatch News, Google Shopping

How to Use the Google Shopping Inventory Update Feed

Posted on September 7, 2015 by Mateusz Miodek
Some time ago Google introduced a new feed type – Google inventory update feed, and now you can select it from the channels list in DataFeedWatch. The new feed type is a simplified version of the standard Google Shopping feed which contains only 5 fields: id price availability sale price sale price effective date The main difference between the standard and the [...]
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Posted in: Data Feeds, Google Shopping

Manage Your Facebook Dynamic Product Ads With DataFeedWatch

Posted on April 17, 2015 by Mateusz Miodek
Facebook is growing rapidly as a shopping channel for merchants. Of course, DataFeedWatch enables users to create and optimize feeds for this channel. Here's how: Facebook Dynamic Product Ads allow user to: Automatically generate Facebook Ads based on product feed and an ad template Show specific product ads based on what users have viewed on your website Ad [...]
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Posted in: Comparison Shopping Engines, DataFeedWatch News, Shopping Engines

Use Multi-Account Functionality for Data Feed Optimization

Posted on March 17, 2015 by Mateusz Miodek
Fulfilling the requests of our customers we’ve just added a multi-account functionality to DataFeedWatch. This will be especially useful for agencies, which often have different account managers working with different clients. The multi-account functionality is available only in the Agency plan. Included in the plan are 5 sub-accounts. Every additional [...]
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Posted in: DataFeedWatch News

The 10 Most Common Google Merchant Center Errors and How to Fix Them

Posted on January 6, 2015 by Mateusz Miodek
As soon as you start uploading products to your Google Merchant Center, Google starts showing you errors. Some are fatal and prevent your products from showing - others are not show stoppers, but suggestions from Google how to improve your feed. Based on the experience from working with our customers, we put together a list of the ten most common errors in [...]
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Posted in: Google Shopping

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