A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not analyzing your comparison shopping campaigns at the [...]
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Posted in:
Optimizing campaigns,
Tips & Tricks
GTINs are required to list your product on Google (see earlier post), on Amazon Marketplace and an increasing number of shopping channels. Having the GTINs for your products is therefore increasingly important. Here's more information on the various types of GTINs and how to find them: What is GTIN Global Trade Item Number (GTIN) is a unique and [...]
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Google Shopping
There are six main types of advertising channels that merchants can use: Search Engines, Marketplaces, Comparison Shopping Engines, Retargeting Networks, Social Networks and Affiliate Networks. In this article I will describe each of them and explain what sets them apart from the merchant’s point of view.
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Posted in:
Comparison Shopping Engines,
Google Shopping,
Marketplace,
Shopping Engines
Merchants can also create data feeds for Amazon Marketplace. We have launched it as a separate Amazon add-on, priced handsomely at $99/month. The add-on allows users to map any number of various Amazon Marketplace templates and automatically upload these templates to Amazon on a daily basis. This will help create effective Amazon Product Listings. Should [...]
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Posted in:
DataFeedWatch News,
Marketplace
We have implemented the new Google Categories in DataFeedWatch. This post tells you 1. What those changes are, 2. What the consequences are for you. What was changed in Google's Taxonomy? A while ago we wrote about changes in Google Shopping feed specification, that were introduced in June 2015 and needed to be implemented by September 15, 2015.
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Posted in:
Data Feeds,
DataFeedWatch News,
Google Shopping
Some time ago Google introduced a new feed type – Google inventory update feed, and now you can select it from the channels list in DataFeedWatch. The new feed type is a simplified version of the standard Google Shopping feed which contains only 5 fields: id price availability sale price sale price effective date The main difference between the standard and the [...]
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Posted in:
Data Feeds,
Google Shopping
Facebook is growing rapidly as a shopping channel for merchants. Of course, DataFeedWatch enables users to create and optimize feeds for this channel. Here's how: Facebook Dynamic Product Ads allow user to: Automatically generate Facebook Ads based on product feed and an ad template Show specific product ads based on what users have viewed on your website Ad [...]
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Posted in:
Comparison Shopping Engines,
DataFeedWatch News,
Shopping Engines
Fulfilling the requests of our customers we’ve just added a multi-account functionality to DataFeedWatch. This will be especially useful for agencies, which often have different account managers working with different clients. The multi-account functionality is available only in the Agency plan. Included in the plan are 5 sub-accounts. Every additional [...]
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Posted in:
DataFeedWatch News
As soon as you start uploading products to your Google Merchant Center, Google starts showing you errors. Some are fatal and prevent your products from showing - others are not show stoppers, but suggestions from Google how to improve your feed. Based on the experience from working with our customers, we put together a list of the ten most common errors in [...]
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Posted in:
Google Shopping
