Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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Recent Posts

How to Exclude Products When Certain Variants go Out of Stock

Posted on November 20, 2017 by Monica Axinte
  Associated Variants in DataFeedWatch are here and ready to skyrocket your shopping feeds. From now on you will be able to exclude all variants of a product from your feed if a specific variant or a certain percentage of all variants go out of stock. How cool is that? We define as associated variants all the other variants that are associated with the variant [...]
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Posted in: DataFeedWatch News

All you need to Know about Automatic Item Updates in Google Shopping

Posted on November 17, 2017 by Monica Axinte
  If you have a Google Merchant Center account and you promote your products on Google Shopping, you need to know about Automatic Item Updates. This has always been the case, but it is even more important now as Google has changed the way its Merchant Center works in relation to Automatic Item Updates – they are now turned on by default. In fact, in [...]
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Posted in: Google Shopping

Get your Google Shopping Campaigns Ready for Black Friday

Posted on November 10, 2017 by Monica Axinte
It's countdown time. Online retailers know that the Black Friday weekend can be a make-or-break for their yearly sales. The exceptionally high sales that occur during this time can deliver impressive returns and make up for the rest of the year. In 2016 Black Friday has made history as the first day to ever generate over a billion dollars in online sales from [...]
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Posted in: Google Shopping

New Navigation Experience in DataFeedWatch

Posted on November 7, 2017 by Monica Axinte
We’re excited to introduce you to the new DataFeedWatch navigation and layout.  We have upgraded the navigation to make it easier to find your way around the tool and to separate the navigation from the pages that you are working on. The new navigation design has an updated look and is more responsive and intuitive.
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Posted in: DataFeedWatch News

5 Quick Ways to Increase the Performance of your Shopping Campaigns

Posted on November 3, 2017 by Monica Axinte
So, you have your feeds all optimized to the brim, but you also want to ramp up the campaigns and bidding strategies? Are you a small or medium company looking to make sense of all the information that is out there on Google Shopping campaigns? Here, we are going to look at five tips to help you ramp up your shopping campaigns and your bidding strategies for [...]
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Posted in: Google Shopping

5 Shopping Strategies to Help SMBs Beat the Competition

Posted on October 27, 2017 by Monica Axinte
  Are you a small or medium company looking to compete on Google Shopping? In 2016, online retailers spent 56% of their ad spend on Google Shopping. Across the board, there was an average 542% ROAS (according to a CPC Strategy study). With this in mind, who could blame you for wanting a slice of the action too? But as a small-medium enterprise, how can you [...]
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Posted in: Google Shopping

Quick Introduction to Amazon Pricing Strategies

Posted on October 13, 2017 by Monica Axinte
  When it comes to Amazon and other shopping channels all retailers have the same goal: generate as many sales as possible. But how do you do that when the competition from other merchants and Amazon itself is getting fiercer by the day? During the holiday season, Amazon is known to change prices on millions of products during a single day. An interesting read [...]
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Posted in: Amazon

Google Shopping 2017 Updates you Shouldn’t Miss

Posted on October 6, 2017 by Monica Axinte
It's that time of the year again! Retail advertisers are ramping up their digital efforts and ironing out their eCommerce strategies. Then, Google rolls out new exciting product updates. September was a busy month with several Google Shopping updates coming out, just in time for merchants to prepare for the holiday season. So sit back, pour yourself a cup of [...]
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Posted in: Google Shopping

Facebook Optimized Bidding for Better Customer Acquisition

Posted on September 29, 2017 by Monica Axinte
When you consider that 2.01 billion people sign into their Facebook accounts every day, it stands to reason that Facebook is a valuable place for e-retailers. Advertising on Facebook can be both affordable and effective, if done correctly. What we don’t want is for you to throw money at Facebook and pray it works. If you want to drive people to your page or [...]
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Posted in: Facebook

Amazon A+ Content for your Best-Selling Products

Posted on September 22, 2017 by Monica Axinte
Amazon's power and influence in the online retail are growing by the day: 43% of all online retail sales in the US went through Amazon in 2016. It is currently the number-one eCommerce site for shoppers but that comes as no surprise.  They've achieved this status by consistently promoting themselves via many marketing efforts online and offline and this has [...]
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Posted in: Amazon

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