Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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Recent Posts

Bidding Strategies and Budget Allocation for Google Shopping

Posted on September 15, 2017 by Monica Axinte
If your Google Shopping feed is up and running and bringing sales then you can sit back, enjoy and relax. Or not.  Actually, this is where things get interesting. It’s what separates the amateur and pro merchants. So, by now retailers know why it’s important to optimize the feeds. If the feed is properly optimized, it will catch better-qualified traffic, with a [...]
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Posted in: Google Shopping

DataFeedWatch partners with VersaCommerce to Streamline Multichannel Commerce

Posted on September 14, 2017 by Monica Axinte
DataFeedWatch full integration with VersaCommerce Shopping Cart will make multi-channel marketing effortless for all German online merchants. Thanks to the integration, VersaCommerce merchants can now scale their omnichannel presence faster and easier. Germany – September 14th, 2017 – DataFeedWatch, a leading global provider of feed management solutions, [...]
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Posted in: Press

Negative Keywords and Priority Settings in Google Shopping

Posted on September 8, 2017 by Monica Axinte
You know why Google Shopping accounts for 50% of the total Adwords budget? Because, it works. For many retailers, Google Shopping is the main element in their ecommerce strategy.  It’s no surprise when you consider the excellent results that Google Shopping often delivers as well as all the exciting new features Google introduces regularly. Google Shopping ads [...]
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Posted in: Google Shopping

Basic Product Content Optimization for Awesome Amazon Listings

Posted on September 1, 2017 by Monica Axinte
Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity. If you are already selling or thinking of selling on Amazon why not spend that extra time on making sure that the basics are covered?  There are some misconceptions about how Amazon’s search algorithm actually works. However, one thing is clear: product [...]
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Posted in: Amazon

3 Simple Tips to Optimize your Facebook Product Feed

Posted on August 25, 2017 by Monica Axinte
Facebook Dynamic Product ads (or DPA’s) is a fantastic opportunity for retailers to promote their catalog of products to Facebook users that have previously interacted with the brand. There is a direct correlation between the success of your dynamic ad campaigns and how well your feeds are optimized.     If you are currently advertising your product catalog on [...]
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Posted in: Facebook

Best Business and Marketing Books [Approved by Top PPC Experts]

Posted on August 11, 2017 by Monica Axinte
PPC professionals and marketers are crazy busy people. How on earth how are we expected to find the time to read books if we can barely see the light at the end of the tunnel? The days are filled to the brim with strategizing, managing, optimizing and analyzing campaigns, landing pages and keywords. If you add the information overload and FOMO syndrome is clear [...]
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Posted in: ECommerce

Expand your Omnichannel Marketing Strategy

Posted on July 28, 2017 by Monica Axinte
Omnichannel shoppers spend between 50-300 percent more than single-channel shoppers, making them more valuable for retailers. There's no better time for brands and retailers to realize that in this immediate gratification culture we are living in, nothing matters more for shoppers than having what they want right away and in the exact way they want it.   The [...]
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Posted in: Comparison Shopping Engines

Get your Amazon Images and Categories Right

Posted on July 21, 2017 by Monica Axinte
For years Amazon has remained a top player. Boasting a huge range of products, Amazon prioritizes customer response and experience. It's no surprise they saw 27% growth in 2016 which overshadows eBay’s 5% growth in 2016. Amazon more than doubled items sold, third party sellers saw record breaking sales and Fulfilled by Amazon (FBA) sellers grew 70% in 2016 [...]
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Posted in: Amazon

Prepare for Instagram Shopping with 7 Tips

Posted on July 18, 2017 by Monica Axinte
Instagram Shopping is probably going to change the face of advertising. What makes Instagram such an interesting platform for the online merchants is not the impressive numbers it boasts: Instagram now has 400 million daily active users and 700 million monthly active users. All that matters is how engaged the users are. After all, having engaged users and being [...]
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Posted in: instagram

What's new in DataFeedWatch - July 2017

Posted on July 7, 2017 by Monica Axinte
  This week we have introduced new in-app icons to help you manage better your feeds by having quicker access to all our resources.      Help Center Icon For quicker access to our Help Section from within the app. It contains videos, FAQs, How to fix errors and all you need to be able to learn and use the DataFeedWatch for creating better feeds.     If you get [...]
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Posted in: DataFeedWatch News

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