Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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Recent Posts

DataFeedWatch Price Update coming January 10th

Posted on November 27, 2018 by Monica Axinte
It’s been a big year for us at DataFeedWatch. We’ve been hard at work improving our tool and providing more features to help you improve your Shopping Campaign ROI. But, to stay competitive, we need to update our pricing. New pricing will help accelerate the development of new features and grow our team of customer support heroes.
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Posted in: DataFeedWatch News

How to Advertise Promotions with Feed-Driven Text Ads

Posted on November 8, 2018 by Monica Axinte
In our previous post we introduced the concept of feed-driven text ads on Google. Today we want to share our thoughts on how this ad type can be an excellent fit for marketers who need to advertise a promotion. We also want to set a checklist you can follow every time you have a sale and want to get the most out of it. Click the links to go directly to a [...]
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Posted in: Google Shopping

Create Google Search Text Ads Using a Product Data Feed

Posted on November 2, 2018 by Monica Axinte
With ads taking up more and more real estate on the SERP, it is of primary importance for advertisers to be present in both shopping and regular search results. This increases brand visibility and awareness, chances to get clicks, to generate traffic and ultimately sales. Also, don't forget that the more room your ads occupy on the Google search result page, the [...]
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Posted in: Google Shopping

DataFeedWatch CSS: Pay 25% less for your Google Shopping Ads

Posted on October 31, 2018 by Monica Axinte
  DataFeedWatch CSS enables you to save 25% on your Google Shopping campaigns. Thanks to EU-legislation, our DataFeedWatch Comparison Shopping Service (CSS) can buy the same click for a much lower cost.  And of course, we want you to get the benefit. So sit back, pour yourself a cup of coffee and read below how this is possible and how to get your hands on that [...]
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Posted in: DataFeedWatch News

Optimize your Google Shopping Images

Posted on October 26, 2018 by Monica Axinte
Your PLA images are very important. They play the biggest part in a customer’s decision to purchase an item whilst using Google Shopping. Not having the best shopping image can drastically lower the quality of your feed and hinder your overall results. The image is the largest part of the ad so it’s important it is not only compliant with requirements, but also [...]
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Posted in: Google Shopping

Google Shopping Feed Marketing Tips for Black Friday 2018

Posted on October 12, 2018 by Monica Axinte
Black Friday is sooner than you might think and it's worth start planning your Google Shopping strategy. In our recent blog post, Holiday Season Planning for E-Commerce 2018, we spoke about what retailers can do from now to get prepared for the holiday season. It is time to get even more specific and see what you can do not to miss out on the most important [...]
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Posted in: Google Shopping

Feed-Driven Text Ads in DataFeedWatch

Posted on October 4, 2018 by Monica Axinte
Today, we are launching DataFeedWatch Product Text Ads, a complete and powerful tool for online merchants looking to maximize their Google Advertising budget. Creating and updating text ad campaigns in Google is a lot of work. But with DataFeedWatch Text Ads you can automate the entire process. Feed-Driven Text Ads will not only save you a lot of tedious work, [...]
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Posted in: DataFeedWatch News

New in DataFeedWatch: Extract Values

Posted on September 19, 2018 by Monica Axinte
  Often times product feeds are incomplete. They miss important attributes that are either required, or highly recommended. If a merchant finds themselves in this situation, they have no alternative other than to rely on their IT department to create the needed product fields. That is, unless you use DataFeedWatch. Most likely you know that you can create new [...]
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Posted in: DataFeedWatch News

Holiday Season Planning for E-Commerce 2018: A Guide To Success

Posted on September 7, 2018 by Monica Axinte
It is never too early to start planning for the holiday season. In fact, the 5/6-week period ranging from roughly Thanksgiving to Christmas Day is by far the most important for retailers and often accounts for half of the whole-year sales. If you are in the retail space your revenue chart would probably look like something like this:
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Posted in: ECommerce

Get Started with Seller Ratings on Google Shopping

Posted on September 4, 2018 by Monica Axinte
Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just [...]
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Posted in: Google Shopping

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