Monica Axinte
Monica Axinte is the VP of Marketing for DataFeedWatch.
Google Local Inventory Ads drastically increase offline sales by turning nearby online shoppers into in-store customers. How can you seize this mobile opportunity? Mobile and 24/7 connectivity have changed the way people live, interact and of course, shop. In fact, the vast majority of shoppers research online before heading to a shop and buy offline. Smart [...]
Read More
Posted in:
Data Feeds,
Google Shopping
Something significant and historical is happening in Europe right now, and it isn’t the return of the Teletubbies! For the UK, the future of the retail sector has been thrown into chaotic uncertainty yet again. We look at the good and the bad that Brexit presents and how e-retailers can brace themselves for the inevitability these changes might bring. Brexit [...]
Read More
Posted in:
Data Feeds,
DataFeedWatch News,
Uncategorized
The Google Manufacturer Center gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched product [...]
Read More
Posted in:
Data Feeds,
Google Shopping,
Optimizing campaigns,
Tips & Tricks
Updating your data feeds to Google or other shopping channels several times per day, often helps you to increase your campaign performance. Especially having the latest stock positions and prices will improve your RoI. In this post we cover the How and Why. If you own online shopping sites, you’re always looking for ways to improve ROI and manage your ad spend [...]
Read More
Posted in:
Data Feeds,
Optimizing campaigns,
Tips & Tricks
Dynamic marketing is an important part of any online retail marketing strategy. It delivers personalized ads to people who have visited your web shop before. When these previous visitors leave your shop and continue shopping elsewhere, they will see ads for products that they viewed in your shop. This will result in increased conversions. You can set up a [...]
Read More
Posted in:
Data Feeds,
Google Shopping
Order Management is a tool that enables Shopify merchants to sync their Amazon orders with their Shopify store. All products sold on Amazon are updated in the Shopify store continuously, so that the number of items available in Shopify is always up-to-date. This ensures that merchants never advertise out of stock products and waste money on clicks that won’t [...]
Read More
Posted in:
Data Feeds,
DataFeedWatch News,
Features & Functionality
