Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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Recent Posts

How To Exclude Products From Your Data Feed The Right Way

Posted on July 27, 2016 by Monica Axinte
Sell more by advertising fewer products. Exclude the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds and your revenue goes up. The quality of your feed is what makes or breaks your Product Listing Ads campaigns. A lot has been written about the importance of always improving the quality of the data feed and we go as far as [...]
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Posted in: Data Feeds, Features & Functionality

Bid on your Bestsellers in Google Shopping to Increase ROI

Posted on July 22, 2016 by Monica Axinte
  There are so many ways to improve your shopping campaigns that sometimes it's difficult to prioritize the areas of improvement. And then when you start improving them you still have to wait and see the if results you get are the ones that you hoped for. A sure way to improve the overall performance of the campaign is to find your bestselling products and focus [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping, Optimizing campaigns

LightSpeed & SEOshop: Create and Optimize Your Data Feeds

Posted on July 20, 2016 by Monica Axinte
Merchants on the LightSpeed / SEOshop e-Commerce platform will benefit directly from the full integration with DataFeedWatch. Connecting your web shop and building and optimizing your data feeds has never been easier.  App DataFeedWatch is available in the Lightspeed App store. Installing the App is easy and enables DataFeedWatch to download all your product [...]
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Posted in: DataFeedWatch News, Features & Functionality

How to Pause Your Data Feed Download

Posted on July 13, 2016 by Monica Axinte
Your web store is your direct connection to online shopping channels. It has to work for you 24 hours a day, 7 days a week. However, sometimes your online retail activities will become interrupted for various reasons where you are forced to pause your feed downloads. In this blog post, we show you exactly why and how you would pause your feed downloads. Let’s [...]
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Posted in: Data Feeds, Features & Functionality

Increase Your Offline Sales with Google Local Inventory Ads

Posted on July 8, 2016 by Monica Axinte
Google Local Inventory Ads drastically increase offline sales by turning nearby online shoppers into in-store customers. How can you seize this mobile opportunity? Mobile and 24/7 connectivity have changed the way people live, interact and of course, shop. In fact, the vast majority of shoppers research online before heading to a shop and buy offline. Smart [...]
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Posted in: Data Feeds, Google Shopping

How will Brexit Impact eRetailers in the UK?

Posted on June 30, 2016 by Monica Axinte
  Something significant and historical is happening in Europe right now, and it isn’t the return of the Teletubbies! For the UK, the future of the retail sector has been thrown into chaotic uncertainty yet again. We look at the good and the bad that Brexit presents and how e-retailers can brace themselves for the inevitability these changes might bring. Brexit [...]
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Posted in: Data Feeds, DataFeedWatch News, Uncategorized

All you need to know about Google Manufacturer Center

Posted on June 29, 2016 by Monica Axinte
The Google Manufacturer Center  gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched product [...]
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Posted in: Data Feeds, Google Shopping, Optimizing campaigns, Tips & Tricks

Here's Why Multiple Data Feed Updates Increases Profits

Posted on June 27, 2016 by Monica Axinte
Updating your data feeds to Google or other shopping channels several times per day, often helps you to increase your campaign performance. Especially having the latest stock positions and prices will improve your RoI. In this post we cover the How and Why. If you own online shopping sites, you’re always looking for ways to improve ROI and manage your ad spend [...]
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Posted in: Data Feeds, Optimizing campaigns, Tips & Tricks

Understanding Dynamic Remarketing on Google Shopping

Posted on June 24, 2016 by Monica Axinte
Dynamic marketing is an important part of any online retail marketing strategy. It delivers personalized ads to people who have visited your web shop before. When these previous visitors leave your shop and continue shopping elsewhere, they will see ads for products that they viewed in your shop. This will result in increased conversions. You can set up a [...]
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Posted in: Data Feeds, Google Shopping

How to Setup Amazon Order Management for Shopify Users

Posted on June 20, 2016 by Monica Axinte
Order Management is a tool that enables Shopify merchants to sync their Amazon orders with their Shopify store. All products sold on Amazon are updated in the Shopify store continuously, so that the number of items available in Shopify is always up-to-date. This ensures that merchants never advertise out of stock products and waste money on clicks that won’t [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

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