Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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Recent Posts

Google Shopping for Brick-and-Mortar Businesses

Posted on August 31, 2018 by Monica Axinte
Do you think Google Shopping is just for online shops? Think again! Since Google is releasing more and more Shopping features to remove friction between online and offline sales, brick-and-mortar businesses can now count on Google's solutions to drive foot traffic to their physical shops. As of now, Google offers the following advertising products to help [...]
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Posted in: Google Shopping

Google Product Category: How to get it right without going crazy?

Posted on August 24, 2018 by Monica Axinte
If you want to outperform your competitors on Google Shopping and pay less for the product ads, the secret lies in nailing Google's Taxonomy. The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have neglected it until now it's time to give it your full attention. The taxonomy is crucial for the product ads as it helps [...]
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Posted in: Google Shopping, Optimizing campaigns

Google Express: The Up and Coming Marketplace

Posted on August 21, 2018 by Monica Axinte
With partnerships with 28 retail stores and availability now across all US states, Google Express has continued to grow. Despite it being the quieter time of year for retailers, Google Express saw an astonishing growth of 33% for Q1 this year. In line with this, retailer partners using the platform also saw an average shopping cart increase of 30% since becoming [...]
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Posted in: Google Shopping

How to do Bulk Edits in your Data Feeds

Posted on August 15, 2018 by Monica Axinte
When it comes to preserving data integrity and making bulk data changes in your databases, lookup tables are a godsend. They’re extremely powerful and versatile, but given their complexity, they are only within the reach of Excel gurus or Database programmers. The good news is that everyone can use them in DataFeedWatch, even with the most basic Excel knowledge. [...]
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Google Shopping Specifications Update 2018

Posted on August 9, 2018 by Monica Axinte
The pace with which Google is pushing new updates to Google Shopping this year is impressive. Beginning with June 25th 2018 a few updates to the Product Feed Specification have been announced. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier. 
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Posted in: Google Shopping

How To Increase Sales With Google Shopping Merchant Promotions

Posted on August 3, 2018 by Monica Axinte
The online shopping space is noisier than ever and you would definitely be wondering how you can make your ads stand out so people visit your website instead of your competitor’s one. The answer is: play your cards right with Google Merchant Promotions. Price is one of the main factors (if not the main) that drives users to visit your shop. In an ideal world, [...]
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Posted in: Google Shopping

Sidecar + DataFeedWatch | Supercharging Retailers’ Shopping Campaigns

Posted on August 2, 2018 by Monica Axinte
Improving your shopping campaigns, whether on Google, Bing, or Facebook, does not stop with optimizing your product feed. That’s just the beginning.  Which is why DataFeedWatch is proud to announce its partnership with Sidecar. By taking your optimized product feed from DataFeedWatch and combining it with Sidecar’s machine learning technology, you can ensure [...]
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Posted in: Press

Google Smart Shopping Campaigns: a Complete Guide

Posted on July 25, 2018 by Monica Axinte
Google has been pushing its automated solutions more and more over the past few years. From automated bidding solutions to responsive ads, Google really wants advertisers to avoid the manual work and focus on high-level stuff. For this reason, it recently launched Smart Shopping Campaigns. We have already introduced the subject in one of our previous posts, but [...]
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Posted in: Google Shopping

33 Google Seller Ratings and Product Reviews Platforms 2018

Posted on July 19, 2018 by Monica Axinte
Some businesses are unsure about encouraging customer reviews or facilitating the process, partly because of a fear of negative reviews. The reality, however, is that reviews offer more advantages than disadvantages, particularly when you factor in the importance of reviews to your listings on Google Shopping. The benefits of reviews include:
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Posted in: Google Shopping

What You Need to Know to Start Selling on TradeTracker

Posted on July 11, 2018 by Monica Axinte
  For many brands, affiliate marketing is a crucial part of their sales and marketing strategy. As a result, it is an industry that is worth billions, but why should you get involved with affiliate marketing?  Let’s start with some stats: 81 percent of brands use affiliate marketing programmes as part of their digital marketing strategy. These brands don’t have [...]
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Posted in: Comparison Shopping Engines

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