About Author

Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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DataFeedWatch News

Feed-Driven Text Ads in DataFeedWatch

Feed-Driven Text Ads will not only save you a lot of tedious work, but it will also improve your campaign results. Feed-driven text ads and keywords are always up to date and are specific to every product
Monica Axinte
DataFeedWatch News

New in DataFeedWatch: Extract Values

Often times product feeds are incomplete. They miss important attributes that are either required, or highly recommended. Use ‘’Extract from’’ to create new fields from scratch.
Monica Axinte
ECommerce

Holiday Season Planning for E-Commerce 2018: A Guide To Success

The 5/6-week period ranging from roughly Thanksgiving to Christmas Day is by far the most important for retailers and often accounts for half of the whole-year sales.
Monica Axinte
Google Shopping

Get Started with Seller Ratings on Google Shopping

90% of consumers say reviews help them make online buying decisions. You can use seller ratings on Google Shopping to help improve ROI.
Monica Axinte
Google Shopping

Google Shopping for Brick-and-Mortar Businesses

Learn everything you need to know about Google's advertising products to help retailers get the most out of online channels and drive store visits.
Monica Axinte
Google Shopping

Google Product Category: How to get it right without going crazy?

The Google Product Category in the Google Taxonomy is a fundamental element of all shopping campaigns. It's time to give it your full attention.
Monica Axinte
Google Shopping

Google Express: The Up and Coming Marketplace

Google Express is a shopping platform that allows users to purchase items using the Google Express website, app or with voice search using Google Home.
Monica Axinte

How to do Bulk Edits in your Data Feeds

When it comes to preserving data integrity and making bulk data changes in your databases lookup tables are a godsend. They’re extremely powerful and versatile, but given their complexity, they are only within the reach of Excel gurus or Database programmers.
Monica Axinte
Google Shopping

Google Shopping Specifications Update 2018

Beginning on June 25th 2018 a few updates to the Product Feed Specification has been put in place. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier.
Monica Axinte
Google Shopping

How To Increase Sales With Google Shopping Merchant Promotions

By creating a separate data feed for Google Shopping Promotions in DataFeedWatch, and uploading it to your Google Merchant Center, you can increase sales.
Monica Axinte
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