Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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Recent Posts

Sidecar + DataFeedWatch | Supercharging Retailers’ Shopping Campaigns

Posted on August 2, 2018 by Monica Axinte
Improving your shopping campaigns, whether on Google, Bing, or Facebook, does not stop with optimizing your product feed. That’s just the beginning.  Which is why DataFeedWatch is proud to announce its partnership with Sidecar. By taking your optimized product feed from DataFeedWatch and combining it with Sidecar’s machine learning technology, you can ensure [...]
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Posted in: Press

Google Smart Shopping Campaigns: a Complete Guide

Posted on July 25, 2018 by Monica Axinte
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Posted in: Google Shopping

33 Google Seller Ratings and Product Reviews Platforms 2018

Posted on July 19, 2018 by Monica Axinte
Some businesses are unsure about encouraging customer reviews or facilitating the process, partly because of a fear of negative reviews. The reality, however, is that reviews offer more advantages than disadvantages, particularly when you factor in the importance of reviews to your listings on Google Shopping. The benefits of reviews include:
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Posted in: Google Shopping

What You Need to Know to Start Selling on TradeTracker

Posted on July 11, 2018 by Monica Axinte
  For many brands, affiliate marketing is a crucial part of their sales and marketing strategy. As a result, it is an industry that is worth billions, but why should you get involved with affiliate marketing?  Let’s start with some stats: 81 percent of brands use affiliate marketing programmes as part of their digital marketing strategy. These brands don’t have [...]
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Posted in: Comparison Shopping Engines

How To Use Custom Labels for Facebook Dynamic Ads

Posted on July 5, 2018 by Monica Axinte
In one of our previous posts, we talked about how to use custom labels to optimize Google Shopping campaigns. If you read it and you are already familiarthis subject, chances are you will easily understand why custom labels are so important in Facebook as well. But maybe you overlooked some very interesting and sneaky usage possibilities. While if you are still [...]
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Posted in: Facebook

All You Need To Know About What's New in Google Shopping in 2018

Posted on June 29, 2018 by Monica Axinte
The last 6-8 months of 2018 have been a crazy run for Google Shopping. Supplemental Feeds, which made their first appearance right before the holidays last year, revolutionized the way we manage PLA campaigns and since then nothing has been the same. New features and innovations came almost every month from Christmas on. Here you will find all you need to know [...]
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Posted in: Google Shopping

How to Bulk Replace Values in Your Product Feed

Posted on June 20, 2018 by Monica Axinte
  Whenever you need to update your feed, creating repetitive rules is a nuisance. In DataFeedWatch you can quickly create bulk edits and rules with the Replace Multiple Values feature. Replace multiple values does the name says: replaces in one fell swoop occurrences of multiple strings. This feature is very powerful and versatile because it allows for speedy [...]
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Posted in: DataFeedWatch News

Your Guide to Selling on Idealo

Posted on June 8, 2018 by Monica Axinte
Being in the place at the right time for your customers is key to an uplift in conversions. With 90% of consumers moving between screens throughout the day, it’s now more important than ever to reach people in the right places and retailers across the globe are turning to multichannel selling in a bid to reach both new and returning customers. Multichannel [...]
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Posted in: Shopping Engines

A Retailer's Guide to Growth with Google Shopping Actions

Posted on June 1, 2018 by Monica Axinte
Retailers see an increase in sales when they make the shopping process better. Now, your customers’ shopping experience could be made much easier, all thanks to the introduction of cost-per-sale Google Shopping Actions.  In a recent announcement by Google, shopping online is about to become much more streamlined allowing customers to shop for products across [...]
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Posted in: Google Shopping

[Guide] Supplemental feeds in Google Merchant Center

Posted on May 18, 2018 by Monica Axinte
Google dominates paid search worldwide.  Google Shopping now accounts for 60% of all Google paid search clicks for retailers and Shopping ads now make up 82% of all non-brand Google paid search clicks for retailers. According to Merkle’s most recent study, Google Shopping spend grew 40% year over year, which is the highest growth rate in the last couple of [...]
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Posted in: Google Shopping

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