How to Select the Best Images for Your Google Shopping Feed

Posted on January 13, 2015 by Jacques van der Wilt

Select the Best Images for your Google Shopping Feed

Many merchants have the wrong product image in their data feed. That drastically reduces the quality (and performance) of their product ads. The ‘Default Image Selector’ enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel.

The product image is the single most important part of any product ad. The image dominates the ad and people focus on images; less on text. Manually selecting the best image in the shopping cart is too time intensive and A/B testing all images is too costly.

Top 3 Image Problems

These are the three most common image problems that merchants experience:

1. The Wrong Color / Variant

A product often has color (or other) variants. For each color there is a picture in the feed. But if you cannot match the blue product to the blue picture, any other color may show up in the search results.


Google SERP PLA Blue Adidas Shoe with the Wrong Color

 

2. Disapproved: Images with Text Overlay

Sometimes, images contain text, like Free Shipping or On sale. Google and other channels disapprove products with these text overlays. How do you make sure that this picture will not show up in your feed?


Adidas Vulc Star Light Blue Shoe Text Overlay

 

3. The worst picture shows

You have several images on your site, showing the product from different angles or in different situations. But in the feed you want the primary image, that does the best job selling it. Without any control over your images, your feed may contain the picture that shows the bottom or the back side of your product.


Adidas Vulc Star Low Blue Shoe Worst Angles

 

Get our guide to Double your Google Shopping Sales in an hour

 

 

The Solution: Default Image Selector

DataFeedWatch offers the Default Image Selector. It enables you to select the best picture for each product in your data feed.

All products are listed in a table with all images. Each image has a radio button.
So clicking the radio button in front of a picture sets it as default:

 

Adidas Vulc Star Blue Shoe Default Image Selector

 

DataFeedWatch customers have been able to select the best image for an average of 1,500 products per hour. It is still a tedious job, but it has proven to be a worthwhile investment, resulting in higher CTRs and more sales.

 

Google SERP PLA Blue Adidas with the Right Color

 

Tiffani Frey, Director of E-Commerce Marketing with US Patriot: We advertise thousands of products on Google Shopping. For many of those, images with the wrong color or with overlay text were showing in the SERPs. Setting the right image in our store was technically possible, but just not feasible for such a large number of products. The Default Image Selector saved the day for us. In a matter of hours we were able to get our best images into our Google feed. That improved our CTR and we have no more products disapproved due to images not meeting Google's guidelines.

 

FAQ for the Default Image Selector

Where is the Image Selector?

You can find the Image Selector under Options > Select Default Image


Default Image Selector Options Pull Down

 

I cannot find the Image Selector

The image selector is not available in the Options menu if you have only 1 image field in your source feed; in that case there is nothing to select from and the Image Selector is disabled. If you are a VOLUSION merchant, the Default Image Selector is currently not available.

How do I map the selected images?

All selected images are saved in a new input field “dfw_images”
So in order to submit the selected images to Google or another channel, map the image-field for that channel to dfw_images and they will show up in your feed.

 

Default Image Selector Map Fields

 

How can I see color or other attributes?

When selecting an image, you need to know which product it is. The brown or the blue one? The XL or the XS? So you can easily add a column for color or size or anything else to get the details of every product.

 

Default Image Selector Custimize Columns

 

How can I filter products?

If you want to select a default image for just a part of your products, you can easily filter them. Filter on a category or color or variants-only or anything you want.


Default Image Selector Filter

 

Image Selector for CSV – XML – TXT source files

If your source feed is a csv/xml/txt file, you need to identify your image-fields first:

 

Default Image Selector CSV and XML

 

How can I select an image for new products?

You can simply show all products that you recently added, by filtering on a field like ‘date added’ or ‘date created’ or a field that is available for most shopping carts: “added_to_dfw”.

 

Download

 

About DataFeedWatch

DataFeedWatch is data feed optimization and management software that enables merchants on Magento, Shopify, Volusion3Dcart, BigCommerce, WooCommerce, OpenCart, VersaCommerce, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 50 countries. The most intuitive and easy data feed management and optimization tool on the market. Free trial and live demo available.

Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

Written by Jacques van der Wilt

Jacques van der Wilt, Founder & CEO at DataFeedWatch is an eCommerce industry leader specialized in online marketing.
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