Custom Channels

    Custom Channels

    Custom Channels enable you to create a data feed with your own specifications. You get to name the channel and the fields. Merchants use Custom channels for several reasons, like:

    • Create a feed for a channel that is not supported by DFW
    • Send a feed to a partner site
    • Upload products to your own store: You can to optimize the (e.g.) CSV-file first or make sure it meets the field requirements of your shopping cart


    Get a copy of the complete guide to data feed optimization.


    Where are Custom Channels?

    In your DateFeedWatch Account click ‘Add channel’ icon. Choose a country and from a dropdown menu select ‘Custom channel’.

    Custom Channel Selector

    Then name your custom channel (anything you want) and select the file type for the output feed (csv, xml, txt)


    How to create a Custom Channel

    Click the blue ‘+Custom field’ button in the lower left corner. First, you enter a name for this custom field: pick any name you want. Then you can map it (rename, add static value, combine) like in any other channel:


    Create Custom Channel Field


    Repeat these steps, to add as many fields as you want.

    Obviously, you can exclude products as well, in the In/Exclude tab.