Custom Channels

Posted on October 8, 2014 by Jacques van der Wilt

Custom Channels

Custom Channels enable you to create a data feed with your own specifications. You get to name the channel and the fields. Merchants use Custom channels for several reasons, like:

  • Create a feed for a channel that is not supported by DFW
  • Send a feed to a partner site
  • Upload products to your own store: You can to optimize the (e.g.) CSV-file first or make sure it meets the field requirements of your shopping cart


Get a copy of the complete guide to data feed optimization.


Where are Custom Channels?

In your DateFeedWatch Account click ‘Add channel’ icon. Choose a country and from a dropdown menu select ‘Custom channel’.

Custom Channel Selector

Then name your custom channel (anything you want) and select the file type for the output feed (csv, xml, txt)


How to create a Custom Channel

Click the blue ‘+Custom field’ button in the lower left corner. First, you enter a name for this custom field: pick any name you want. Then you can map it (rename, add static value, combine) like in any other channel:


Create Custom Channel Field


Repeat these steps, to add as many fields as you want.

Obviously, you can exclude products as well, in the In/Exclude tab.





About DataFeedWatch

DataFeedWatch is data feed optimization and management software that enables merchants on Magento, Shopify, Volusion3Dcart, BigCommerce, WooCommerce, OpenCart, VersaCommerce, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 50 countries. The most intuitive and easy data feed management and optimization tool on the market. Free trial and live demo available.

Posted in: Data Feeds, DataFeedWatch News, Press

Written by Jacques van der Wilt

Jacques van der Wilt, Founder & CEO at DataFeedWatch is an eCommerce industry leader specialized in online marketing.
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