Bidding Strategies and Budget Allocation for Google Shopping

Posted on September 15, 2017 by Monica Axinte
If your Google Shopping feed is up and running and bringing sales then you can sit back, enjoy and relax. Or not.  Actually, this is where things get interesting. It’s what separates the amateur and pro merchants. So, by now retailers know why it’s important to optimize the feeds. If the feed is properly optimized, it will catch better-qualified traffic, with a [...]
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Posted in: Google Shopping

DataFeedWatch partners with VersaCommerce to Streamline Multichannel Commerce

Posted on September 14, 2017 by Monica Axinte
DataFeedWatch full integration with VersaCommerce Shopping Cart will make multi-channel marketing effortless for all German online merchants. Thanks to the integration, VersaCommerce merchants can now scale their omnichannel presence faster and easier. Germany – September 14th, 2017 – DataFeedWatch, a leading global provider of feed management solutions, [...]
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Posted in: Press

Negative Keywords and Priority Settings in Google Shopping

Posted on September 8, 2017 by Monica Axinte
You know why Google Shopping accounts for 50% of the total Adwords budget? Because, it works. For many retailers, Google Shopping is the main element in their ecommerce strategy.  It’s no surprise when you consider the excellent results that Google Shopping often delivers as well as all the exciting new features Google introduces regularly. Google Shopping ads [...]
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Posted in: Google Shopping

Basic Product Content Optimization for Awesome Amazon Listings

Posted on September 1, 2017 by Monica Axinte
Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity. If you are already selling or thinking of selling on Amazon why not spend that extra time on making sure that the basics are covered?  There are some misconceptions about how Amazon’s search algorithm actually works. However, one thing is clear: product [...]
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Posted in: Amazon

3 Simple Tips to Optimize your Facebook Product Feed

Posted on August 25, 2017 by Monica Axinte
Facebook Dynamic Product ads (or DPA’s) is a fantastic opportunity for retailers to promote their catalog of products to Facebook users that have previously interacted with the brand. There is a direct correlation between the success of your dynamic ad campaigns and how well your feeds are optimized.     If you are currently advertising your product catalog on [...]
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Posted in: Facebook

How to Protect your Brand on Amazon - Part 2

Posted on August 17, 2017 by Cary Stockrahm
If you really want to protect your brand on Amazon, then read on. Gating your brand against counterfeits and hijackers is key if you do not want to lose sales. We have already covered brand registry in: How to Protect your Brand on Amazon - Part 1. To refresh your memory: brand registry will give you more control over your listings enable you to use Enhance [...]
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Posted in: Amazon

Best Business and Marketing Books [Approved by Top PPC Experts]

Posted on August 11, 2017 by Monica Axinte
PPC professionals and marketers are crazy busy people. How on earth how are we expected to find the time to read books if we can barely see the light at the end of the tunnel? The days are filled to the brim with strategizing, managing, optimizing and analyzing campaigns, landing pages and keywords. If you add the information overload and FOMO syndrome is clear [...]
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Posted in: ECommerce

3 Proven Tips for Google Shopping Product Title Optimization

Posted on August 8, 2017 by Jacques van der Wilt
The title is the second most important item in your data feed, after the high-quality picture, because it shows in the Product Listing Ad (PLA). The title is what Google puts right below the picture. It is one of the 4 attributes that consumers see on Google’s result page. Even if the picture in a Product Listing Ad tells a lot, the title must be compelling.   [...]
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Posted in: Google Shopping, Tips & Tricks

We Tested Snapchat Ads - These are our Takeaways!

Posted on August 2, 2017 by Patrick Hoffmann
We all know how big Snapchat is across the whole world. In just a couple of years Snapchat has gone mainstream and gained a huge amount of daily users. Until now we have not been able to advertise. We at Spinnaker Nordic have had the opportunity to test Snapchat Ads in Denmark - I know, it is a small country but still. We used a budget total of $759,04 over a [...]
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Posted in: ECommerce

Expand your Omnichannel Marketing Strategy

Posted on July 28, 2017 by Monica Axinte
Omnichannel shoppers spend between 50-300 percent more than single-channel shoppers, making them more valuable for retailers. There's no better time for brands and retailers to realize that in this immediate gratification culture we are living in, nothing matters more for shoppers than having what they want right away and in the exact way they want it.   The [...]
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Posted in: Comparison Shopping Engines

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