4 Features to Drive Fashion Retail Growth on Google Shopping

Posted on May 5, 2017 by Monica Axinte
Worldwide, online fashion sales are booming. Competition is tougher than ever, so how do you stay ahead and win over customers? Today we have a look at Google Shopping and the features that will help give you an edge. The fashion industry is expected to grow by up to 3.5 percent in 2017. Some sectors in the industry will record even higher growth rates - the [...]
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Posted in: Google Shopping

New to Facebook Dynamic Ads for Retail? Here is what you need to know

Posted on May 3, 2017 by Monica Axinte
If you are wondering what can you do to further drive in-store sales, Facebook may have the answer. Facebook Dynamic Ads for Retail allows targeting by specific location and showing ads specific to the user’s location. To understand how Dynamic Ads for Retail can increase offline sales we have a look at how they are different from normal dynamic ads on Facebook, [...]
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Posted in: Facebook

How we used DataFeedWatch to grow our business

Posted on April 26, 2017 by Nicholai Windfeldt
  As a marketing agency in a highly competitive market, we are continually looking to explore new optimization opportunities. We want to maintain our position and ensure the future growth of the company.  Based on our Danish market expertise, Google Shopping campaigns have become popular and profitable for small and large businesses. With continued Google [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping Available in The Philippines

Posted on April 21, 2017 by Monica Axinte
Google Shopping is expanding to 14 new countries in 2017. The service is also coming to Southeast Asia: the Philippines is now a Google Shopping beta target country. Obviously, this opens new opportunities, for merchants and online buyers alike.   Overview of the Current eRetail Market in The Philippines In 2017, eCommerce revenue in the Philippines amounts to [...]
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Posted in: Google Shopping

Success Story: Increase your Google Shopping Feeds ROI

Posted on April 20, 2017 by Victor Marti
As a digital marketing agency, we manage Google Shopping campaigns for a wide variety of clients and business sectors. Each client, each product, and each feed is different. We are facing a variety of challenges when we are optimizing campaigns. Below we set out some issues in client feeds and how we managed to optimize shopping campaigns. We notice that a lot [...]
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Posted in: Google Shopping

Google Shopping Available in UAE

Posted on April 19, 2017 by Monica Axinte
2017 is a big year for retailers worldwide. Google Shopping is coming to no less than 14 new countries. In some of them, the service has already been rolled out. In other countries, like the United Arab Emirates, Google Shopping is still in beta.   The Current Status of the UAE eRetail Market The United Arab Emirates has the second strongest economy among Arab [...]
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Posted in: Google Shopping

Amazon ASIN Number: What is it and How do You Get it?

Posted on April 18, 2017 by Monica Axinte
ASIN numbers play an important role in managing the product catalog on Amazon. Having the right ASIN will not only make your products easier to find by shoppers but will also protect your products from counterfeits. ASIN stands for Amazon Standard Identification Number and it is given to each product that is uploaded for sale on Amazon. Amazon uses ASIN codes to [...]
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Posted in: Amazon

Google Shopping Available in Taiwan

Posted on April 14, 2017 by Monica Axinte
Google Shopping's massive expansion in 2017 to 14 new countries will include Taiwan, where Google Shopping is currently available in beta. With the Taiwanese economy booming, Google Shopping’s expansion will further boost the local eCommerce market.
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Posted in: Google Shopping

How to increase conversions by 379% on Google Shopping

Posted on April 12, 2017 by John Horn
The PPC team at StubGroup Advertising loves using DataFeedWatch because of success stories like the following. In late August 2015, we onboarded an online novelty retailer as a client. They were already running Google Search and Shopping campaigns. This was exciting, because it would give us the chance to compare their Google AdWords performance
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Posted in: Case studies, Google Shopping

What to expect from a data feed tool

Posted on April 12, 2017 by Jacques van der Wilt
Every retailer advertising on Google, Facebook, Amazon or other shopping channels needs a data feed tool. The feed is not only the foundation of the PPC-campaigns, but an optimized data feed drastically impacts the campaign performance.   There are hundreds of tools out in the market so you are spoiled for choice. If you need a data feed optimization tool, this [...]
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