Get Your Paid Campaigns in Shape For The Holiday Season

Posted on September 30, 2016 by Monica Axinte
Online retailers are getting more and more sophisticated, and staying on top of competition is an uphill battle definitely worth fighting. This year the e-commerce retail sales are expected to maintain the growth trend from past years, but at the same time the competition is going to be ruthless. We are continuing our shopping series guide in preparation for the [...]
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Posted in: Comparison Shopping Engines, Optimizing campaigns

Optimize your Magento Data Feed for Google Shopping in 5 steps

Posted on September 28, 2016 by Monica Axinte
More than half a million merchants have chosen Magento as their e-commerce platform. Retailers using Google Shopping have seen a steady growth in revenue coming from the Product Listing Ads over the last few years. It is important to Magento Merchants to proactively look for ways to generate the best data feed for Google Shopping. In this article, we look at [...]
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Posted in: Data Feeds, Google Shopping

Bing Shopping: How to Reach the non-Google Buyers

Posted on September 22, 2016 by Monica Axinte
You might not know it, but you’re missing out on A LOT of sales! That is, if you’re not using Bing Shopping Campaigns. According to the Bing Shopping Webinar conducted by the Bing Product Ads Team, their ad-network delivers a significant amount of traffic from online shopping: 167 million monthly unique searchers from a total of 5.5 billion monthly searches on [...]
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Posted in: Comparison Shopping Engines, Shopping Engines

Google Merchant Feed Rules vs DataFeedWatch

Posted on September 21, 2016 by Monica Axinte
  Google has introduced Feed Rules, a self- service tool aimed at helping some of the merchants with the data feed management directly in the Google Merchant Center. In this post we are looking at what Feed Rules does, so keep on reading if you want to learn more about it and see how it compares to DataFeedWatch.   What is Google Merchant Feed Rules The Feed [...]
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Posted in: Data Feeds

6 Easy Facebook Dynamic Product Ads Optimization Tricks To Boost Your ROI

Posted on September 16, 2016 by Monica Axinte
The success of your campaign on Facebook largely depends on how well you are able to optimize your feeds. In this blog post we will share some easy optimization tips with you that will help you improve your campaign ROI. As with Google, Facebook has very specific requirements for product data feeds. Therefore a successful ad campaign must start with a [...]
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Posted in: Optimizing campaigns, Tips & Tricks

Get Your Data Feed In Shape For The Holiday Season: Part One

Posted on September 14, 2016 by Monica Axinte
Retailers, it's that time of the year again! It's time to start ramping up your digital efforts and iron out your e-commerce strategies for the 2016 holiday shopping craze. The online sales are expected to maintain the growth trend from last year, thanks to more and more consumers making their purchases online. Over the next weeks, we will compile a guide packed [...]
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Posted in: Google Shopping

New .shop domain extension is available. Should you get it?

Posted on September 8, 2016 by Monica Axinte
The .SHOP domain extension has opened its doors and is now available for registration in the Early Access Program (EAP). The EAP will run for almost a month: from September 1st until September 26th, 2016. The Sunrise phase, open exclusively for trademark holders, was a big success registering more then 1,100 applications. Trademark holders didn't seem to mind [...]
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Posted in: Tips & Tricks

13 Google Shopping Updates You Should Pay Attention To

Posted on September 6, 2016 by Monica Axinte
We have created a list of the most important Google Shopping updates in 2016 that every campaign manager should be aware of. In the online marketing industry being up to speed with the latest changes, trends and updates is a job requirement. However, Marketing Managers often end up putting this on hold in favor of more urgent tasks. Therefore we have put [...]
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Posted in: Google Shopping

Major Google Merchant Center Interface Update

Posted on September 1, 2016 by Monica Axinte
  Retailers were up for a pleasant surprise this week when they logged in to their Google Merchant Center: they were welcomed with a friendlier and more intuitive new look. The new Google Merchant Center (GMC)  interface has that fresh Google look and feel: simple, uncluttered, colorful, friendly.  Compared to the previous version, there are small changes in [...]
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Posted in: Google Shopping

4 Reasons Why YOU Should Optimize Your Data Feeds

Posted on August 25, 2016 by Monica Axinte
The accuracy of your product data determines the ad relevancy for a customer search. In this context, it's not a very good strategy to outsource or delegate to the IT department the most valuable asset of your product advertising campaigns: your product data. We can give you more than a dozen reasons why feed management is such a crucial component of your [...]
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Posted in: Data Feeds, Optimizing campaigns

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