Data Feed Optimization for Beginners

Posted on August 17, 2016 by Monica Axinte
With a couple of hours available and a good WiFi everyone has the possibility of learning and educating himself on data feed management. The downside is that you will spend a large amount of time getting informed and by the time you're done you won't know where to start from. It's easy to be overwhelmed and lose sight of the big picture. That is why we decided [...]
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Posted in: Case studies, Comparison Shopping Engines, Data Feeds, Google Shopping, Shopping Carts, Shopping Engines

How to Track Shopping Campaign Performance on a Product Level

Posted on August 10, 2016 by Mateusz Miodek
A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not analyzing your comparison shopping campaigns at the [...]
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Posted in: Optimizing campaigns, Tips & Tricks

The Pros and Cons of Selling on Amazon

Posted on August 4, 2016 by Monica Axinte
170 million unique monthly customers prefer making their purchases with Amazon over any other store. In 2015 they spent more than $100 billion. In light of these impressive numbers, it is obvious that all retailers should consider listing their products on Amazon. However, the results a retailer will get depend on many factors and what works for one retailer [...]
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Posted in: Marketplace

Why Bidding on Product Type Gets you Better Results

Posted on July 29, 2016 by Monica Axinte
We often see customers who overlook the importance of having product types in their data feed. Adding the product types to your feed and using them in your bidding strategies it is important because it will increase the frequency of your products showing up in the search results.   Product Type vs Google Product Category Product type is how you categorized your [...]
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Posted in: Data Feeds, Optimizing campaigns

How To Exclude Products From Your Data Feed The Right Way

Posted on July 27, 2016 by Monica Axinte
Sell more by advertising fewer products. Exclude the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds and your revenue goes up. The quality of your feed is what makes or breaks your Product Listing Ads campaigns. A lot has been written about the importance of always improving the quality of the data feed and we go as far as [...]
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Posted in: Data Feeds, Features & Functionality

Bid on your Bestsellers in Google Shopping to Increase ROI

Posted on July 22, 2016 by Monica Axinte
  There are so many ways to improve your shopping campaigns that sometimes it's difficult to prioritize the areas of improvement. And then when you start improving them you still have to wait and see the if results you get are the ones that you hoped for. A sure way to improve the overall performance of the campaign is to find your bestselling products and focus [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping, Optimizing campaigns

LightSpeed & SEOshop: Create and Optimize Your Data Feeds

Posted on July 20, 2016 by Monica Axinte
Merchants on the LightSpeed / SEOshop e-Commerce platform will benefit directly from the full integration with DataFeedWatch. Connecting your web shop and building and optimizing your data feeds has never been easier.  App DataFeedWatch is available in the Lightspeed App store. Installing the App is easy and enables DataFeedWatch to download all your product [...]
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Posted in: DataFeedWatch News, Features & Functionality

How to Pause Your Data Feed Download

Posted on July 13, 2016 by Monica Axinte
Your web store is your direct connection to online shopping channels. It has to work for you 24 hours a day, 7 days a week. However, sometimes your online retail activities will become interrupted for various reasons where you are forced to pause your feed downloads. In this blog post, we show you exactly why and how you would pause your feed downloads. Let’s [...]
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Posted in: Data Feeds, Features & Functionality

Increase Your Offline Sales with Google Local Inventory Ads

Posted on July 8, 2016 by Monica Axinte
Google Local Inventory Ads drastically increase offline sales by turning nearby online shoppers into in-store customers. How can you seize this mobile opportunity? Mobile and 24/7 connectivity have changed the way people live, interact and of course, shop. In fact, the vast majority of shoppers research online before heading to a shop and buy offline. Smart [...]
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Posted in: Data Feeds, Google Shopping

The Power of Merging Multiple Data Feeds

Posted on July 6, 2016 by Jacques van der Wilt
If your data feed contains product data like gross margin, stock, cpc or price-rank, you can optimize your ppc-campaigns very effectively. Merging various sources into one feed enables you to achieve exactly that!   Data driven online marketing Like most marketing efforts, online marketing is increasingly becoming data driven. Unfortunately the data that you [...]
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Posted in: Data Feeds, Features & Functionality

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