13 Google Shopping Updates You Should Pay Attention To
Here is a list of the most important Google Shopping updates in 2016 that every campaign manager should be aware of.
Major Google Merchant Center Interface Update
The new Google Merchant Center update has that fresh Google look and feel. We have a look at the new GMC interface and its new features.
4 Reasons Why YOU Should Optimize Your Data Feeds
It's not a good strategy to outsource the most valuable asset of your product advertising campaigns to your IT department. Why optimize data feeds?
Data Feed Optimization for Beginners
As a retailer, your priority is data feed optimization basic optimizations. Maintain inventory and ensure products advertised are in stock and up to date.
How to Track Shopping Campaign Performance on a Product Level
A savvy marketer knows the best way to improve shopping campaign ROI is to track product level performance in a shopping campaign.
The Pros and Cons of Selling on Amazon
For some merchants, selling on Amazon could turn out to be beneficial to their retail strategy. For others, selling on Amazon will not work.
Why Bidding on Product Type Gets you Better Results
Add product type to your data feed and bid on product type in shopping campaigns to increase the frequency of your products showing up in search results.
How To Exclude Products From Your Data Feed The Right Way
Sell more by advertising fewer products. Take the unprofitable, seasonal, out-of-stock and low-price products and exclude products from the data feed.
Comparison Shopping Engines
Bid on your Bestsellers in Google Shopping to Increase ROI
A sure way to improve the overall performance of your campaign is to find your bestselling products. Then focus Google Shopping bidding on them.
LightSpeed & SEOshop: Create and Optimize Your Data Feeds
Create and optimize your data feeds for a better performance on LightSpeed and SEOshop eCommerce with the data feed management tool from DataFeedWatch.
The Complete Guide To Data Feed Optimization
The data feed is the foundation on which each successful PPC-campaign is built. Learn to optimize your data feeds for better ROI, step-by-step and with practical examples.
Jacques van der Wilt
Google Product Category: How to get it right without going crazy?
7 Tips for Google Shopping Feed Optimization [EXPERT Level]
Google Smart Shopping Campaigns: a Complete Guide
3 Proven Tips for Google Shopping Product Title Optimization
How to Create and Optimize Custom Labels for Google Shopping Campaigns
[Guide] How to Sell on Amazon in 9 Steps