How to Add UTM-Codes To Your Product-URLs

Posted on June 10, 2016 by Jacques van der Wilt
Knowing the campaign performance for each individual product will help you to improve your overall campaign RoI. DataFeedWatch-Analytics is your best option, because it does not only show you clicks & revenue for each product, but it also enables you to remove unprofitable products with a single click. And is it FREE. $0. Gratis. If you would (also) like to add [...]
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Posted in: Google Shopping, Shopping Engines, Tips & Tricks

Finding GTINs For Your Products

Posted on June 1, 2016 by Mateusz Miodek
GTINs are required to list your product on Google (see earlier post), on Amazon Marketplace and an increasing number of shopping channels. Having the GTINs for your products is therefore increasingly important. Here's more information on the various types of GTINs and how to find them:   What is GTIN Global Trade Item Number (GTIN) is a unique and [...]
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Posted in: Google Shopping

The Pros and Cons of Various Shopping Channels

Posted on May 26, 2016 by Mateusz Miodek
There are six main types of advertising channels that merchants can use: Search Engines, Marketplaces, Comparison Shopping Engines, Retargeting Networks, Social Networks and Affiliate Networks. In this article I will describe each of them and explain what sets them apart from the merchant’s point of view.
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Posted in: Comparison Shopping Engines, Google Shopping, Marketplace, Shopping Engines

How to List Your Products on Amazon Marketplace

Posted on May 21, 2016 by Mateusz Miodek
  Merchants can also create data feeds for Amazon Marketplace.   We have launched it as a separate Amazon add-on, priced handsomely at $99/month.  The add-on allows users to map any number of various Amazon Marketplace templates and automatically upload these templates to Amazon on a daily basis. This will help create effective Amazon Product Listings. Should [...]
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Posted in: DataFeedWatch News, Marketplace

Should You Include Variants and Parent Products in Your Data Feed?

Posted on April 23, 2016 by Jacques van der Wilt
Should you include all variants in your data feed to Google and other shopping channels, or only the parent products? As a retailer, you have a choice. Let's review the arguments for 'variants' and for 'parents', so you can make an educated decision.   What are Product Variants? Google defines product variants as a group of identical products that only differ by [...]
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Posted in: Data Feeds

GTINs Required on Google Shopping!

Posted on March 9, 2016 by Jacques van der Wilt
Google requires GTIN & Brand for each product in your product feed and will start enforcing that as of May 16th, 2016. That means that products without a GTIN will be disapproved. If you got away so far, by adding Brand and (a fake?) MPN, it is time to go after your GTINs. Here are 7 questions about GTINs and the consequences for you: What? This applies to all [...]
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Posted in: Data Feeds, Google Shopping

Review the Performance of Every Product with DFW-Analytics

Posted on February 29, 2016 by Jacques van der Wilt
  DataFeedWatch-Analytics shows you clicks, conversions and revenue for every individual product. You can see which products are unprofitable and remove them from your data feeds with a single click. This way, the unprofitable products are no longer part of your campaigns and your advertising budget will only be spent on products that make you money.   How to [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Optimizing campaigns

Exclude a List of Products From Your Data Feed

Posted on February 5, 2016 by Jacques van der Wilt
Do you want to sell more through your shopping campaigns? Removing the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds is one of the solutions. Advertising fewer products will ensure that your budget will be spent wisely on the products that are giving you the best bang for your buck. There are numerous criteria based upon [...]
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Posted in: Features & Functionality, Tips & Tricks

What Are the Best Comparison Shopping engines?

Posted on December 16, 2015 by Jacques van der Wilt
Merchants often list their products on Google Shopping, but they don't know which other shopping channels to pick. We have created a checklist for you, to find the channels that work best for you and we have also listed the most popular ones. The Best Channel is different for every merchant. Any channel may work well for one merchant and not for another. Your [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping

The New Google Categories Update in Google Shopping

Posted on September 14, 2015 by Mateusz Miodek
We have implemented the new Google Categories in DataFeedWatch. This post tells you 1. What those changes are, 2. What the consequences are for you.   What was changed in Google's Taxonomy? A while ago we wrote about changes in Google Shopping feed specification, that were introduced in June 2015 and needed to be implemented by September 15, 2015.
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Posted in: Data Feeds, DataFeedWatch News, Google Shopping

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