The 10 Most Common Google Merchant Center Errors and How to Fix Them

Posted on January 6, 2015 by Mateusz Miodek
As soon as you start uploading products to your Google Merchant Center, Google starts showing you errors. Some are fatal and prevent your products from showing - others are not show stoppers, but suggestions from Google how to improve your feed. Based on the experience from working with our customers, we put together a list of the ten most common errors in [...]
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Posted in: Google Shopping

A BUY button in Google Shopping: Pros and Cons for Merchants

Posted on December 17, 2014 by Jacques van der Wilt
According to the Wall Street Journal, Google is considering adding a buy-button to Google Shopping.
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Posted in: Google Shopping, Marketplace

10 Simple Google Shopping Campaign Optimization Tactics

Posted on December 1, 2014 by Jacques van der Wilt
Creating a perfect data feed is not enough to successfully advertise your products on Google. You need to create a Google Shopping campaign in Google AdWords and optimize it, to increase your sales and not waste your money on products that do not perform well. In this article we are going to show you how to do that in 10 steps.   1. Create a new campaign [...]
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Posted in: Google Shopping, Optimizing campaigns

The 10 Most Profitable Data Feed Optimization Tactics

Posted on November 25, 2014 by Jacques van der Wilt
The data feed is the foundation on which your campaigns on Google or other Shopping channels are built. Data feed management and campaign management should go hand in hand. The better the feed, the better the campaign performance. We analyzed the data feed optimizations that our customers did over the past years. These are the 10 that they like best:
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Posted in: Data Feeds, Optimizing campaigns

How to Optimize Google Shopping Campaigns on Product Level

Posted on November 21, 2014 by Jacques van der Wilt
You have probably divided your shopping campaign by (sub)Category or Brand or a combination. That makes sense: optimizing bids for all individual products takes too much time. A monthly review on product level, however, will boost your ROI and it won’t cost you a lot of time. Here’s how you can pick the low hanging fruit every month:   1. Separate Bids for your [...]
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Posted in: Google Shopping, Optimizing campaigns

How to Encrypt Your Data Feed

Posted on October 20, 2014 by Jacques van der Wilt
Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values next to the field you would like to encrypt 2. In the pop-up, click Add Rule and then select [...]
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Posted in: Data Feeds, DataFeedWatch News, Press

Custom Channels

Posted on October 8, 2014 by Jacques van der Wilt
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Posted in: Data Feeds, DataFeedWatch News, Press

Magento Product Types

Posted on October 8, 2014 by Jacques van der Wilt
When you add a new shop, you will see 6 product types that you can select.   Simple Products This is the most popular product in Magento. It is a physical product with a SKU and no variations. For example, a cup, a table, a pencil. Simple product can be joined with a Grouped, Bundle or Configurable product types.
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Posted in: Shopping Carts

Product categorization changes in Nextag

Posted on September 8, 2014 by Mateusz Miodek
Following the example of other big players, Nextag decided to create a more granular and specific categorization of products. The reason for this change is to provide a better traffic quality and higher ROI for merchants as well as a better shopping experience for shoppers.
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Posted in: Comparison Shopping Engines, Data Feeds, Shopping Engines

Check Your Data Feed Before Sending it to a Shopping Channel

Posted on August 7, 2014 by Mateusz Miodek
It is often very useful to review your output feed before you send them to the shopping channel. It enables you to see whether the mappings you made did work out as you expected, and a 'general inspection' may also show you which products have missing values.  For thorough inspection or only for a casual glance. There are 3 ways to to that:   1. Paste the output [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

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