How to Create Custom Labels for Google Shopping Campaigns

Posted on November 22, 2013 by Jacques van der Wilt
  Custom labels are, according to Google, "a way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products". In other words, you can set a separate bid for all products that are 'labeled' high margin. Or color or size, or seasonal products or products on sale, etc. So if you want to [...]
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Posted in: Google Shopping, Tips & Tricks

Google Shopping Data Feed for Shopify Shops – Part 1: Required Fields

Posted on October 14, 2013 by Jacques van der Wilt
In this post we are going to focus on creating the perfect data feed for Google Shopping using the fields in your Shopify feed. In this ‘Part 1’ we’ll cover the fields that are required by Google and how we can map them from Shopify. The good news is that most of the fields you need for Google Shopping feed can be simply mapped from existing Shopify fields [...]
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Posted in: Google Shopping, Shopping Carts

Google Shopping Data Feed for Magento shops – Part 2: Optional Fields

Posted on October 11, 2013 by Jacques van der Wilt
In the first part of this article we described how to map the required fields for your Google Shopping data feed from Magento. In this part we will focus on the Optional Fields; even if they are not required, they can be very useful. Shipping weight in Magento Shops This attribute is especially useful if the shipping cost of your products depends on the weight. [...]
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Posted in: Google Shopping, Shopping Carts

Different Shipping Rates for different Methods or Regions. New in DataFeedWatch

Posted on October 8, 2013 by Jacques van der Wilt
How can you charge different shipping cost for different regions or methods or delivery times? That is not possible in the Google Merchant Center, but in DataFeedWatch you can!
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Posted in: DataFeedWatch News, Features & Functionality, Google Shopping, Tips & Tricks

Create Any Field in Your Product Data Feed with Custom Fields

Posted on October 1, 2013 by Jacques van der Wilt
  Shopping channels have specified exactly which fields they want to receive (ID, Title, Price, etc). But sometimes you want to send relevant information for which they don’t have a field. That is why DataFeedWatch offers Custom Fields: fields that you name and define, that you can add to your shopping feed.   How does it work? For all channels that accept [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Features & Functionality

Volusion Stores: 10 Comparison Shopping Engine Data Feed Optimization Resources

Posted on September 24, 2013 by Jacques van der Wilt
DataFeedWatch offers full integration with Volusion Stores. Merchants with a Volusion shop can optimize their product data feed for Google Shopping and Comparison Shopping Engines in the US, Europe, Russia, India and Australia.
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Posted in: Data Feeds, Google Shopping, Shopping Carts

MagentoGO: 10 Amazing Resources to Optimize your Data Feed for Comparison Shopping Engines

Posted on September 6, 2013 by Jacques van der Wilt
DataFeedWatch offers full integration with MagentoGO. Merchants with a MagentoGO shop can optimize their product data feed for Google Shopping and Comparison Shopping Engines in the US, Europe, Russia, India and Australia.
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Posted in: Data Feeds, Shopping Engines

How to Add 'Only 2 Left' to Your Google Shopping Product Ad

Posted on September 3, 2013 by Jacques van der Wilt
  Scarcity is a strong motivator. It uses the fear of shortage to create more interest in a product and eventually sell more. A product that is highly requested signals the buyer that it must be worth something and it increases its value in a buyer's eyes. Unfortunately, scarcity in marketing has been given a bad reputation, as it has been used as a manipulative [...]
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Posted in: Case studies, Google Shopping, Tips & Tricks

3 Unit Pricing Measure Uses in Your Google Shopping Data Feed

Posted on August 27, 2013 by Jacques van der Wilt
  Unit pricing measure is an important attribute in your Google Shopping feed. This is what Google looks at when trying to understand the unit pricing information of an item. To understand how and when to use it we go over the requirements, the types of products for which it is recommended to be used and which are the countries that require it. Let's see how [...]
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Posted in: Google Shopping, Tips & Tricks

Data Feed Optimization for Google Shopping India

Posted on August 21, 2013 by Jacques van der Wilt
Google Shopping launched in the Indian market in June. You can now advertise your products on Google.co.in with Product Listing Ads. We see that Indian advertisers are faced with the same challenge as their American and European counterparts: data feed optimization for Google Shopping.       DataFeedWatch has expanded its service to include Google Shopping [...]
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Posted in: Google Shopping

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