How will Brexit Impact eRetailers in the UK?

Posted on June 30, 2016 by Monica Axinte
  Something significant and historical is happening in Europe right now, and it isn’t the return of the Teletubbies! For the UK, the future of the retail sector has been thrown into chaotic uncertainty yet again. We look at the good and the bad that Brexit presents and how e-retailers can brace themselves for the inevitability these changes might bring. Brexit [...]
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Posted in: Data Feeds, DataFeedWatch News, Uncategorized

All you need to know about Google Manufacturer Center

Posted on June 29, 2016 by Monica Axinte
The Google Manufacturer Center  gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched product [...]
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Posted in: Data Feeds, Google Shopping, Optimizing campaigns, Tips & Tricks

Here's Why Multiple Data Feed Updates Increases Profits

Posted on June 27, 2016 by Monica Axinte
Updating your data feeds to Google or other shopping channels several times per day, often helps you to increase your campaign performance. Especially having the latest stock positions and prices will improve your RoI. In this post we cover the How and Why. If you own online shopping sites, you’re always looking for ways to improve ROI and manage your ad spend [...]
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Posted in: Data Feeds, Optimizing campaigns, Tips & Tricks

Understanding Dynamic Remarketing on Google Shopping

Posted on June 24, 2016 by Monica Axinte
Dynamic marketing is an important part of any online retail marketing strategy. It delivers personalized ads to people who have visited your web shop before. When these previous visitors leave your shop and continue shopping elsewhere, they will see ads for products that they viewed in your shop. This will result in increased conversions. You can set up a [...]
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Posted in: Data Feeds, Google Shopping

Understanding Google Product Identifiers: Brand, MPN and GTIN

Posted on June 22, 2016 by Jacques van der Wilt
  Why does Google need the Identifiers? Google wants to understand exactly which products you are selling. If they are able to identify each product, they can - match it with search queries - compare it with the same products (of other merchants) on Google Shopping The best way to compare products, is to compare their unique identifiers, like Brand, GTIN and [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

How to Setup Amazon Order Management for Shopify Users

Posted on June 20, 2016 by Monica Axinte
Order Management is a tool that enables Shopify merchants to sync their Amazon orders with their Shopify store. All products sold on Amazon are updated in the Shopify store continuously, so that the number of items available in Shopify is always up-to-date. This ensures that merchants never advertise out of stock products and waste money on clicks that won’t [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

How to Add UTM-Codes To Your Product-URLs

Posted on June 10, 2016 by Jacques van der Wilt
Knowing the campaign performance for each individual product will help you to improve your overall campaign RoI. DataFeedWatch-Analytics is your best option, because it does not only show you clicks & revenue for each product, but it also enables you to remove unprofitable products with a single click. And is it FREE. $0. Gratis. If you would (also) like to add [...]
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Posted in: Google Shopping, Shopping Engines, Tips & Tricks

Finding GTINs For Your Products

Posted on June 1, 2016 by Mateusz Miodek
GTINs are required to list your product on Google (see earlier post), on Amazon Marketplace and an increasing number of shopping channels. Having the GTINs for your products is therefore increasingly important. Here's more information on the various types of GTINs and how to find them:   What is GTIN Global Trade Item Number (GTIN) is a unique and [...]
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Posted in: Google Shopping

The Pros and Cons of Various Shopping Channels

Posted on May 26, 2016 by Mateusz Miodek
There are six main types of advertising channels that merchants can use: Search Engines, Marketplaces, Comparison Shopping Engines, Retargeting Networks, Social Networks and Affiliate Networks. In this article I will describe each of them and explain what sets them apart from the merchant’s point of view.
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Posted in: Comparison Shopping Engines, Google Shopping, Marketplace, Shopping Engines

How to List Your Products on Amazon Marketplace

Posted on May 21, 2016 by Mateusz Miodek
  Merchants can also create data feeds for Amazon Marketplace.   We have launched it as a separate Amazon add-on, priced handsomely at $99/month.  The add-on allows users to map any number of various Amazon Marketplace templates and automatically upload these templates to Amazon on a daily basis. This will help create effective Amazon Product Listings. Should [...]
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Posted in: DataFeedWatch News, Marketplace

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