New in Your Google Shopping Data Feed: “Identifier Exists”

Posted on July 24, 2013 by Jacques van der Wilt
Google Shopping added a new field to its data feed format: “Identifier Exists”. This field is mandatory in the US since July 15th and will be mandatory in other countries on September 16th.   A required field for custom goods This new attribute was created for shops that offer custom goods without an identifier like GTIN or MPN. Custom goods are hand knitted [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping in Europe: SEM Agencies lead the way

Posted on July 23, 2013 by Jacques van der Wilt
Google Shopping migrated to a paid service in Europe as well. The UK, Germany, France, Italy, Spain, Switzerland and The Netherlands are on par with the US since June 11th. To what extent are European Merchants and their Search Engine Marketing agencies getting their feed wet (pun intended) and how does it affect market positions?
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Posted in: DataFeedWatch News, Google Shopping

Adding Brand to your product titles without having the Brand-Name in your data feed

Posted on July 4, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product data feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s user case: Adding Brand to your Titles William is a skilled search engine marketer and one of his customers has a web shop for glassware. William is managing his Product Listing Ads campaign and his [...]
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Posted in: Case studies, Data Feeds, Tips & Tricks

Google Shopping Data Feed for Magento shops – Part 1: Required Fields

Posted on June 24, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product data feed. Customers continuously ask us how to improve their data feed to increase their ROI. Today’s user case: Google Shopping for Magento. We have many customers on Magento, They have all the data that they need to export an excellent feed to Google Shopping. But most of that is not in the format [...]
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Posted in: Google Shopping, Shopping Carts

Google Shopping User Case: How to add your data feed to the Google Merchant Center

Posted on June 13, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s user case: Adding your data feed to the Google Merchant Center.
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Posted in: Google Shopping, Tips & Tricks

How to fix Google Category in your Google Shopping feed

Posted on June 6, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: The Wrong Category
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Posted in: Case studies, Data Feeds, Google Shopping

How to add product type to your Google Shopping feed

Posted on June 3, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: The Missing Attribute: Product Type
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Posted in: Case studies, Data Feeds, Google Shopping, Tips & Tricks

How to improve the product titles in your Google Shopping feed

Posted on May 31, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: Product Titles.
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Posted in: Case studies, Data Feeds, Google Shopping, Tips & Tricks

10 of the Most Profitable Google Feed Optimization Tactics

Posted on April 8, 2013 by Jacques van der Wilt
  Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability of their Product Listing Ads depends on the quality of their product feed. What are the most profitable feed optimizations that will help advertisers maximize the [...]
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Posted in: Data Feeds, DataFeedWatch News, Google Shopping, Tips & Tricks

Google AdWords Labels: Why & How?

Posted on March 24, 2013 by Jacques van der Wilt
You want to set your bids based on the things that matter to you. That can be color or size or weight or any other attribute in your feed. Often you will find that products with certain attributes (e.g. the red boots) have a lower CPA and/or a higher conversion rate, so you want to set a higher bid for them.
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Posted in: Google Shopping, Tips & Tricks

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