Should You Include Variants and Parent Products in Your Data Feed?

Posted on April 23, 2016 by Jacques van der Wilt
Should you include all variants in your data feed to Google and other shopping channels, or only the parent products? As a retailer, you have a choice. Let's review the arguments for 'variants' and for 'parents', so you can make an educated decision.   What are Product Variants? Google defines product variants as a group of identical products that only differ by [...]
Read More

Posted in: Data Feeds

GTINs Required on Google Shopping!

Posted on March 9, 2016 by Jacques van der Wilt
Google requires GTIN & Brand for each product in your product feed and will start enforcing that as of May 16th, 2016. That means that products without a GTIN will be disapproved. If you got away so far, by adding Brand and (a fake?) MPN, it is time to go after your GTINs. Here are 7 questions about GTINs and the consequences for you: What? This applies to all [...]
Read More

Posted in: Data Feeds, Google Shopping

Review the Performance of Every Product with DFW-Analytics

Posted on February 29, 2016 by Jacques van der Wilt
  DataFeedWatch-Analytics shows you clicks, conversions and revenue for every individual product. You can see which products are unprofitable and remove them from your data feeds with a single click. This way, the unprofitable products are no longer part of your campaigns and your advertising budget will only be spent on products that make you money.   How to [...]
Read More

Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Optimizing campaigns

Exclude a List of Products From Your Data Feed

Posted on February 5, 2016 by Jacques van der Wilt
Do you want to sell more through your shopping campaigns? Removing the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds is one of the solutions. Advertising fewer products will ensure that your budget will be spent wisely on the products that are giving you the best bang for your buck. There are numerous criteria based upon [...]
Read More

Posted in: Features & Functionality, Tips & Tricks

What Are the Best Comparison Shopping engines?

Posted on December 16, 2015 by Jacques van der Wilt
Merchants often list their products on Google Shopping, but they don't know which other shopping channels to pick. We have created a checklist for you, to find the channels that work best for you and we have also listed the most popular ones. The Best Channel is different for every merchant. Any channel may work well for one merchant and not for another. Your [...]
Read More

Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping

The New Google Categories Update in Google Shopping

Posted on September 14, 2015 by Mateusz Miodek
We have implemented the new Google Categories in DataFeedWatch. This post tells you 1. What those changes are, 2. What the consequences are for you.   What was changed in Google's Taxonomy? A while ago we wrote about changes in Google Shopping feed specification, that were introduced in June 2015 and needed to be implemented by September 15, 2015.
Read More

Posted in: Data Feeds, DataFeedWatch News, Google Shopping

How to Use the Google Shopping Inventory Update Feed

Posted on September 7, 2015 by Mateusz Miodek
Some time ago Google introduced a new feed type – Google inventory update feed, and now you can select it from the channels list in DataFeedWatch. The new feed type is a simplified version of the standard Google Shopping feed which contains only 5 fields: id price availability sale price sale price effective date The main difference between the standard and the [...]
Read More

Posted in: Data Feeds, Google Shopping

OpenCart: 10 Amazing Resources to Optimize your Data Feed for Comparison Shopping Engines

Posted on June 26, 2015 by Jacques van der Wilt
OpenCart merchants can benefit from full integration with DataFeedWatch. Our software enables them to optimize their data feeds for Google Shopping and many Comparison Shopping Engines in the US, Canada, Europe, Russia, India and Australia.
Read More

Posted in: Comparison Shopping Engines, Data Feeds, DataFeedWatch News, Google Shopping, Shopping Carts

How to Apply Rules to a Lists of Products

Posted on June 19, 2015 by Jacques van der Wilt
Sometimes you want to make changes to a number of products that have nothing in common. They are not the same product type or color, no common word in the description, no price-similarities, nothing. Apply a rule to a few random products Applying the rule to just a few products is easy: you enter the condition IF ID = … or ‘Matches Regexp 32 | 33 | 34 | But if [...]
Read More

Posted in: Features & Functionality, Optimizing campaigns, Tips & Tricks

How to use Bounce Rate and other Google Analytics metrics in eCommerce

Posted on May 19, 2015 by Jacques van der Wilt
Read More

Posted in: Features & Functionality, Optimizing campaigns

Share This!

Subscribe to Email Updates