Create Google Search Text Ads Using a Product Data Feed

Posted on November 2, 2018 by Monica Axinte
With ads taking up more and more real estate on the SERP, it is of primary importance for advertisers to be present in both shopping and regular search results. This increases brand visibility and awareness, chances to get clicks, to generate traffic and ultimately sales. Also, don't forget that the more room your ads occupy on the Google search result page, the [...]
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Posted in: Google Shopping

DataFeedWatch CSS: Pay 25% less for your Google Shopping Ads

Posted on October 31, 2018 by Monica Axinte
  DataFeedWatch CSS enables you to save 25% on your Google Shopping campaigns. Thanks to EU-legislation, our DataFeedWatch Comparison Shopping Service (CSS) can buy the same click for a much lower cost.  And of course, we want you to get the benefit. So sit back, pour yourself a cup of coffee and read below how this is possible and how to get your hands on that [...]
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Posted in: DataFeedWatch News

Google Shopping Feed Marketing Tips for Black Friday 2018

Posted on October 12, 2018 by Monica Axinte
Black Friday is sooner than you might think and it's worth start planning your Google Shopping strategy. In our recent blog post, Holiday Season Planning for E-Commerce 2018, we spoke about what retailers can do from now to get prepared for the holiday season. It is time to get even more specific and see what you can do not to miss out on the most important [...]
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Posted in: Google Shopping

Feed-Driven Text Ads in DataFeedWatch

Posted on October 4, 2018 by Monica Axinte
Today, we are launching DataFeedWatch Product Text Ads, a complete and powerful tool for online merchants looking to maximize their Google Advertising budget.
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Posted in: DataFeedWatch News

How to Run Google Shopping Campaigns In Multiple Countries

Posted on September 28, 2018 by Mateusz Miodek
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Posted in: Google Shopping

New in DataFeedWatch: Extract Values

Posted on September 19, 2018 by Monica Axinte
  Often times product feeds are incomplete. They miss important attributes that are either required, or highly recommended. If a merchant finds themselves in this situation, they have no alternative other than to rely on their IT department to create the needed product fields. That is, unless you use DataFeedWatch. Most likely you know that you can create new [...]
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Posted in: DataFeedWatch News

Holiday Season Planning for E-Commerce 2018: A Guide To Success

Posted on September 7, 2018 by Monica Axinte
It is never too early to start planning for the holiday season. In fact, the 5/6-week period ranging from roughly Thanksgiving to Christmas Day is by far the most important for retailers and often accounts for half of the whole-year sales. If you are in the retail space your revenue chart would probably look like something like this:
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Posted in: ECommerce

Get Started with Seller Ratings on Google Shopping

Posted on September 4, 2018 by Monica Axinte
Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just [...]
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Posted in: Google Shopping

Google Shopping for Brick-and-Mortar Businesses

Posted on August 31, 2018 by Monica Axinte
Do you think Google Shopping is just for online shops? Think again! Since Google is releasing more and more Shopping features to remove friction between online and offline sales, brick-and-mortar businesses can now count on Google's solutions to drive foot traffic to their physical shops. As of now, Google offers the following advertising products to help [...]
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Posted in: Google Shopping

Google Product Category: How to get it right without going crazy?

Posted on August 24, 2018 by Monica Axinte
If you want to outperform your competitors on Google Shopping and pay less for the product ads, the secret lies in nailing Google's Taxonomy. The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have neglected it until now it's time to give it your full attention. The taxonomy is crucial for the product ads as it helps [...]
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Posted in: Google Shopping, Optimizing campaigns

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