Google Shopping Specifications Update 2018

Posted on August 9, 2018 by Monica Axinte
The pace with which Google is pushing new updates to Google Shopping this year is impressive. Beginning with June 25th 2018 a few updates to the Product Feed Specification have been announced. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier. 
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Posted in: Google Shopping

Three Major Product Data Errors to Avoid

Posted on August 7, 2018 by Mark Bakker
Giving online shoppers a seamless and pleasant shopping experience is a top priority for online agencies and retailers.  However, many of them will admit that that becomes very difficult when their Google Shopping product data is different in the listing carousel from the product page. Products with incorrect prices, availability and shipping rates will be [...]
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Posted in: Google Shopping

How To Increase Sales With Google Shopping Merchant Promotions

Posted on August 3, 2018 by Monica Axinte
The online shopping space is noisier than ever and you would definitely be wondering how you can make your ads stand out so people visit your website instead of your competitor’s one. The answer is: play your cards right with Google Merchant Promotions. Price is one of the main factors (if not the main) that drives users to visit your shop. In an ideal world, [...]
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Posted in: Google Shopping

Sidecar + DataFeedWatch | Supercharging Retailers’ Shopping Campaigns

Posted on August 2, 2018 by Monica Axinte
Improving your shopping campaigns, whether on Google, Bing, or Facebook, does not stop with optimizing your product feed. That’s just the beginning.  Which is why DataFeedWatch is proud to announce its partnership with Sidecar. By taking your optimized product feed from DataFeedWatch and combining it with Sidecar’s machine learning technology, you can ensure [...]
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Posted in: Press

Google Smart Shopping Campaigns: a Complete Guide

Posted on July 25, 2018 by Monica Axinte
Google has been pushing its automated solutions more and more over the past few years. From automated bidding solutions to responsive ads, Google really wants advertisers to avoid the manual work and focus on high-level stuff. For this reason, it recently launched Smart Shopping Campaigns. We have already introduced the subject in one of our previous posts, but [...]
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Posted in: Google Shopping

33 Google Seller Ratings and Product Reviews Platforms 2018

Posted on July 19, 2018 by Monica Axinte
Some businesses are unsure about encouraging customer reviews or facilitating the process, partly because of a fear of negative reviews. The reality, however, is that reviews offer more advantages than disadvantages, particularly when you factor in the importance of reviews to your listings on Google Shopping. The benefits of reviews include:
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Posted in: Google Shopping

What You Need to Know to Start Selling on TradeTracker

Posted on July 11, 2018 by Monica Axinte
  For many brands, affiliate marketing is a crucial part of their sales and marketing strategy. As a result, it is an industry that is worth billions, but why should you get involved with affiliate marketing?  Let’s start with some stats: 81 percent of brands use affiliate marketing programmes as part of their digital marketing strategy. These brands don’t have [...]
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Posted in: Comparison Shopping Engines

How To Use Custom Labels for Facebook Dynamic Ads

Posted on July 5, 2018 by Monica Axinte
In one of our previous posts, we talked about how to use custom labels to optimize Google Shopping campaigns. If you read it and you are already familiarthis subject, chances are you will easily understand why custom labels are so important in Facebook as well. But maybe you overlooked some very interesting and sneaky usage possibilities. While if you are still [...]
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Posted in: Facebook

All You Need To Know About What's New in Google Shopping in 2018

Posted on June 29, 2018 by Monica Axinte
The last 6-8 months of 2018 have been a crazy run for Google Shopping. Supplemental Feeds, which made their first appearance right before the holidays last year, revolutionized the way we manage PLA campaigns and since then nothing has been the same. New features and innovations came almost every month from Christmas on. Here you will find all you need to know [...]
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Posted in: Google Shopping

How to Bulk Replace Values in Your Product Feed

Posted on June 20, 2018 by Monica Axinte
  Whenever you need to update your feed, creating repetitive rules is a nuisance. In DataFeedWatch you can quickly create bulk edits and rules with the Replace Multiple Values feature. Replace multiple values does the name says: replaces in one fell swoop occurrences of multiple strings. This feature is very powerful and versatile because it allows for speedy [...]
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Posted in: DataFeedWatch News

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