How to See the Number of Products in Your Data Feed

Posted on February 10, 2015 by Jacques van der Wilt
You often wonder how many products are in your source feed (the one we download from your store), how many you excluded and how many are in your output feeds. There are several ways to see that:   Number of products in your Source feeds On the My Shops page, you can see the number of products in your source feed(s) in the column ‘products count’.
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Posted in: DataFeedWatch News, Features & Functionality, Tips & Tricks

White list our IP-numbers

Posted on January 30, 2015 by Jacques van der Wilt
DataFeedWatch is growing at an incredible rate. Again we added more servers to accommodate for all new shops and agencies that are joining DataFeedWatch. As a consequence, we will also change our IP-numbers shortly.
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Posted in: DataFeedWatch News

How to Double Your Google Shopping Sales in 1 Hour

Posted on January 14, 2015 by Jacques van der Wilt
  Google Shopping Campaigns are crucial. Optimizing campaigns is a gradual process that requires a lot of analysis and continuous effort. Isn’t there a way to increase your RoI faster? Yes there is!   Why wait for gradual growth. Boost your Sales Now! There are 10 things that you can do in 1 hour, that will boost your sales at once:
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Posted in: Google Shopping, Optimizing campaigns

How to Select the Best Images for Your Google Shopping Feed

Posted on January 13, 2015 by Jacques van der Wilt
Many merchants have the wrong product image in their data feed. That drastically reduces the quality (and performance) of their product ads. The ‘Default Image Selector’ enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

The 10 Most Common Google Merchant Center Errors and How to Fix Them

Posted on January 6, 2015 by Mateusz Miodek
As soon as you start uploading products to your Google Merchant Center, Google starts showing you errors. Some are fatal and prevent your products from showing - others are not show stoppers, but suggestions from Google how to improve your feed. Based on the experience from working with our customers, we put together a list of the ten most common errors in [...]
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Posted in: Google Shopping

A BUY button in Google Shopping: Pros and Cons for Merchants

Posted on December 17, 2014 by Jacques van der Wilt
According to the Wall Street Journal, Google is considering adding a buy-button to Google Shopping.
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Posted in: Google Shopping, Marketplace

10 Simple Google Shopping Campaign Optimization Tactics

Posted on December 1, 2014 by Jacques van der Wilt
Creating a perfect data feed is not enough to successfully advertise your products on Google. You need to create a Google Shopping campaign in Google AdWords and optimize it, to increase your sales and not waste your money on products that do not perform well. In this article we are going to show you how to do that in 10 steps.   1. Create a new campaign [...]
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Posted in: Google Shopping, Optimizing campaigns

The 10 Most Profitable Data Feed Optimization Tactics

Posted on November 25, 2014 by Jacques van der Wilt
The data feed is the foundation on which your campaigns on Google or other Shopping channels are built. Data feed management and campaign management should go hand in hand. The better the feed, the better the campaign performance. We analyzed the data feed optimizations that our customers did over the past years. These are the 10 that they like best:
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Posted in: Data Feeds, Optimizing campaigns

How to Optimize Google Shopping Campaigns on Product Level

Posted on November 21, 2014 by Jacques van der Wilt
You have probably divided your shopping campaign by (sub)Category or Brand or a combination. That makes sense: optimizing bids for all individual products takes too much time. A monthly review on product level, however, will boost your ROI and it won’t cost you a lot of time. Here’s how you can pick the low hanging fruit every month:   1. Separate Bids for your [...]
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Posted in: Google Shopping, Optimizing campaigns

How to Encrypt Your Data Feed

Posted on October 20, 2014 by Jacques van der Wilt
Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values next to the field you would like to encrypt 2. In the pop-up, click Add Rule and then select [...]
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Posted in: Data Feeds, DataFeedWatch News, Press

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