How to add product type to your Google Shopping feed

Posted on June 3, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: The Missing Attribute: Product Type
Read More

Posted in: Case studies, Data Feeds, Google Shopping, Tips & Tricks

How to improve the product titles in your Google Shopping feed

Posted on May 31, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: Product Titles.
Read More

Posted in: Case studies, Data Feeds, Google Shopping, Tips & Tricks

10 of the Most Profitable Google Feed Optimization Tactics

Posted on April 8, 2013 by Jacques van der Wilt
  Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability of their Product Listing Ads depends on the quality of their product feed. What are the most profitable feed optimizations that will help advertisers maximize the [...]
Read More

Posted in: Data Feeds, DataFeedWatch News, Google Shopping, Tips & Tricks

Google AdWords Labels: Why & How?

Posted on March 24, 2013 by Jacques van der Wilt
You want to set your bids based on the things that matter to you. That can be color or size or weight or any other attribute in your feed. Often you will find that products with certain attributes (e.g. the red boots) have a lower CPA and/or a higher conversion rate, so you want to set a higher bid for them.
Read More

Posted in: Google Shopping, Tips & Tricks

3 Products you don’t want to advertise on Google Shopping

Posted on March 22, 2013 by Jacques van der Wilt
If you export your feed to the Google Merchant Center, it contains all your products and  Google will advertise all your products. But do you really want that? NO!
Read More

Posted in: Google Shopping

Upload your product feed

Posted on March 21, 2013 by Jacques van der Wilt
In order to upload your product feed to the Google Merchant Center, go to ‘Data Feeds’ in the left side navigation and create a ‘New Data Feed’. Choose the country in which you want your products to display, the googlebase format and enter a catchy name.
Read More

Posted in: Google Shopping

Share This!

Subscribe to Email Updates