Volusion Stores: 10 Comparison Shopping Engine Data Feed Optimization Resources

Posted on September 24, 2013 by Jacques van der Wilt
DataFeedWatch offers full integration with Volusion Stores. Merchants with a Volusion shop can optimize their product data feed for Google Shopping and Comparison Shopping Engines in the US, Europe, Russia, India and Australia.
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Posted in: Data Feeds, Google Shopping, Shopping Carts

MagentoGO: 10 Amazing Resources to Optimize your Data Feed for Comparison Shopping Engines

Posted on September 6, 2013 by Jacques van der Wilt
DataFeedWatch offers full integration with MagentoGO. Merchants with a MagentoGO shop can optimize their product data feed for Google Shopping and Comparison Shopping Engines in the US, Europe, Russia, India and Australia.
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Posted in: Data Feeds, Shopping Engines

How to Add 'Only 2 Left' to Your Google Shopping Product Ad

Posted on September 3, 2013 by Jacques van der Wilt
  Scarcity is a strong motivator. It uses the fear of shortage to create more interest in a product and eventually sell more. A product that is highly requested signals the buyer that it must be worth something and it increases its value in a buyer's eyes. Unfortunately, scarcity in marketing has been given a bad reputation, as it has been used as a manipulative [...]
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Posted in: Case studies, Google Shopping, Tips & Tricks

3 Unit Pricing Measure Uses in Your Google Shopping Data Feed

Posted on August 27, 2013 by Jacques van der Wilt
  Unit pricing measure is an important attribute in your Google Shopping feed. This is what Google looks at when trying to understand the unit pricing information of an item. To understand how and when to use it we go over the requirements, the types of products for which it is recommended to be used and which are the countries that require it. Let's see how [...]
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Posted in: Google Shopping, Tips & Tricks

Data Feed Optimization for Google Shopping India

Posted on August 21, 2013 by Jacques van der Wilt
Google Shopping launched in the Indian market in June. You can now advertise your products on Google.co.in with Product Listing Ads. We see that Indian advertisers are faced with the same challenge as their American and European counterparts: data feed optimization for Google Shopping.       DataFeedWatch has expanded its service to include Google Shopping [...]
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Posted in: Google Shopping

New in Your Google Shopping Data Feed: “Identifier Exists”

Posted on July 24, 2013 by Jacques van der Wilt
Google Shopping added a new field to its data feed format: “Identifier Exists”. This field is mandatory in the US since July 15th and will be mandatory in other countries on September 16th.   A required field for custom goods This new attribute was created for shops that offer custom goods without an identifier like GTIN or MPN. Custom goods are hand knitted [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping in Europe: SEM Agencies lead the way

Posted on July 23, 2013 by Jacques van der Wilt
Google Shopping migrated to a paid service in Europe as well. The UK, Germany, France, Italy, Spain, Switzerland and The Netherlands are on par with the US since June 11th. To what extent are European Merchants and their Search Engine Marketing agencies getting their feed wet (pun intended) and how does it affect market positions?
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Posted in: DataFeedWatch News, Google Shopping

Adding Brand to your product titles without having the Brand-Name in your data feed

Posted on July 4, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product data feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s user case: Adding Brand to your Titles William is a skilled search engine marketer and one of his customers has a web shop for glassware. William is managing his Product Listing Ads campaign and his [...]
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Posted in: Case studies, Data Feeds, Tips & Tricks

Google Shopping Data Feed for Magento shops – Part 1: Required Fields

Posted on June 24, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product data feed. Customers continuously ask us how to improve their data feed to increase their ROI. Today’s user case: Google Shopping for Magento. We have many customers on Magento, They have all the data that they need to export an excellent feed to Google Shopping. But most of that is not in the format [...]
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Posted in: Google Shopping, Shopping Carts

Google Shopping User Case: How to add your data feed to the Google Merchant Center

Posted on June 13, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s user case: Adding your data feed to the Google Merchant Center.
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Posted in: Google Shopping, Tips & Tricks

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