Google Smart Shopping Campaigns: a Complete Guide

Posted on July 25, 2018 by Monica Axinte
Google has been pushing its automated solutions more and more over the past few years. From automated bidding solutions to responsive ads, Google really wants advertisers to avoid the manual work and focus on high-level stuff. For this reason, it recently launched Smart Shopping Campaigns. We have already introduced the subject in one of our previous posts, but [...]
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Posted in: Google Shopping

33 Google Seller Ratings and Product Reviews Platforms 2018

Posted on July 19, 2018 by Monica Axinte
Some businesses are unsure about encouraging customer reviews or facilitating the process, partly because of a fear of negative reviews. The reality, however, is that reviews offer more advantages than disadvantages, particularly when you factor in the importance of reviews to your listings on Google Shopping. The benefits of reviews include:
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Posted in: Google Shopping

What You Need to Know to Start Selling on TradeTracker

Posted on July 11, 2018 by Monica Axinte
  For many brands, affiliate marketing is a crucial part of their sales and marketing strategy. As a result, it is an industry that is worth billions, but why should you get involved with affiliate marketing?  Let’s start with some stats: 81 percent of brands use affiliate marketing programmes as part of their digital marketing strategy. These brands don’t have [...]
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Posted in: Comparison Shopping Engines

How To Use Custom Labels for Facebook Dynamic Ads

Posted on July 5, 2018 by Monica Axinte
In one of our previous posts, we talked about how to use custom labels to optimize Google Shopping campaigns. If you read it and you are already familiarthis subject, chances are you will easily understand why custom labels are so important in Facebook as well. But maybe you overlooked some very interesting and sneaky usage possibilities. While if you are still [...]
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Posted in: Facebook

All You Need To Know About What's New in Google Shopping in 2018

Posted on June 29, 2018 by Monica Axinte
The last 6-8 months of 2018 have been a crazy run for Google Shopping. Supplemental Feeds, which made their first appearance right before the holidays last year, revolutionized the way we manage PLA campaigns and since then nothing has been the same. New features and innovations came almost every month from Christmas on. Here you will find all you need to know [...]
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Posted in: Google Shopping

How to Bulk Replace Values in Your Product Feed

Posted on June 20, 2018 by Monica Axinte
  Whenever you need to update your feed, creating repetitive rules is a nuisance. In DataFeedWatch you can quickly create bulk edits and rules with the Replace Multiple Values feature. Replace multiple values does the name says: replaces in one fell swoop occurrences of multiple strings. This feature is very powerful and versatile because it allows for speedy [...]
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Posted in: DataFeedWatch News

How to Create and Optimize Custom Labels for Google Shopping Campaigns

Posted on June 14, 2018 by Jacques van der Wilt
With Google Shopping and product-feed-based online advertising amazingly growing year over year, both in spend and return on investment, it is essential for advertisers to stay up-to-date with the latest changes in order to always get the most out of this extremely valuable channel.
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Posted in: Google Shopping, Tips & Tricks

Your Guide to Selling on Idealo

Posted on June 8, 2018 by Monica Axinte
Being in the place at the right time for your customers is key to an uplift in conversions. With 90% of consumers moving between screens throughout the day, it’s now more important than ever to reach people in the right places and retailers across the globe are turning to multichannel selling in a bid to reach both new and returning customers. Multichannel [...]
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Posted in: Shopping Engines

A Retailer's Guide to Growth with Google Shopping Actions

Posted on June 1, 2018 by Monica Axinte
Retailers see an increase in sales when they make the shopping process better. Now, your customers’ shopping experience could be made much easier, all thanks to the introduction of cost-per-sale Google Shopping Actions.  In a recent announcement by Google, shopping online is about to become much more streamlined allowing customers to shop for products across [...]
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Posted in: Google Shopping

A GDPR Overview for eCommerce Retailers

Posted on May 21, 2018 by Logan Rivenes
Privacy becomes more important as more people do more activities online.  Data breaches happen. Identities are stolen. And, until now, there has been very little extensive legislation to protect consumers. That ends with GDPR. Which, is forcing companies to take the privacy and consent of their prospects and customers seriously. With the coming GDPR, it is time [...]
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Posted in: ECommerce

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