Increase Your Facebook Product Ads ROI [eBook]

Posted on June 16, 2017 by Monica Axinte
When first starting out on Facebook it’s important to lay out what your goals are and how to achieve them. This is true when choosing which Facebook strategy, you should be using for your brand. Some key questions to start asking are: What is the goal of the Facebook Ads Campaign? Will my budget be enough to accomplish the goal? What is the strategy - customer [...]
Read More

Posted in: Facebook

How to Protect your Brand on Amazon - Part 1

Posted on June 7, 2017 by Cary Stockrahm
Counterfeits, hijacking and piggybacking are all expressions giving us goosebumps when selling on Amazon. But what do these words actually mean and how can we prevent losing the Buy Box? You have started selling on Amazon and have finally reached the milestone of promoting some or one of your items to a bestseller. Consequently, sales are picking up and the hard [...]
Read More

Posted in: Amazon, amazon brand registry, amazon brand gating

Purchases on Google a.k.a. the Google Buy Button Explained

Posted on June 5, 2017 by Monica Axinte
Would you like to increase conversions from customers using mobile devices? This is exactly what Google is trying to achieve with introducing Purchases on Google. Essentially, the search giant has added a shopping cart to the shopping engine so customers can buy your products without leaving Google. Think of it as being a bit like Amazon’s 1-Click ordering tool. [...]
Read More

Posted in: Google Shopping

8 Facebook Targeting Options for Online Retailers

Posted on May 31, 2017 by Monica Axinte
There are many targeting options and parameters on Facebook but are you using them wisely? This post looks at some of the options available for retailers and why they should be using them. Utilising the right Facebook strategy helps businesses to narrow their audience to improve the chances of their ads being shown to a person who is more likely to be interested [...]
Read More

Posted in: Facebook

How to Leverage Instagram Shopping in your Multichannel Strategy

Posted on May 26, 2017 by Monica Axinte
Instagram is one of the most powerful and effective ways to reach consumers, particularly for brands in industries like fashion and beauty. It is a challenging platform to master, however, with limited options. Instagram Shopping is set to change this - it might even change the face of advertising. All too often advertising tools begin life with a lot of hype [...]
Read More

Posted in: Shopping Engines, instagram

Tips to optimize shopping campaigns and get incredible results [Case Study]

Posted on May 24, 2017 by Jonathan
Jonathan and Erik started ZoobGear a year ago. ZoobGear sells Martial Arts products from various brands, and mainly MMA Gear & Apparel. They've seen great results coming from Google Shopping and for the past 6 months Shopping Campaigns has been their #1 source of traffic and revenue. In this post, they share a few of the top tips to optimize shopping campaigns [...]
Read More

Posted in: Google Shopping

Improve your Targeting with Facebook Broad Audience Reach

Posted on May 18, 2017 by Monica Axinte
Are you looking to reach a wider audience with your Facebook Dynamic Product Ads? Facebook have recently released an upgrade that is likely to help you do exactly that. Earlier this year, Facebook made further major changes to the way their ads work. Specifically, targeting for dynamic ads have been upgraded to allow advertisers to reach new audiences with the [...]
Read More

Posted in: Facebook

Google Shopping available in Argentina

Posted on May 17, 2017 by Monica Axinte
As of November 2016, Argentina is one of the Google Shopping beta target countries. What does this mean for retailers and how can they prepare?   An Overview of the Current eCommerce Market in Argentina In 2017, revenue generated by eRetail in Argentina amounts to almost $6 billion. The number is expected to grow significantly, by 13.4% year-to-year, up to $9.8 [...]
Read More

Posted in: Google Shopping

Local Inventory Ads: Facebook vs. Google – Who Wins?

Posted on May 12, 2017 by Monica Axinte
Facebook Dynamic Ads for Retail or Google Shopping Local Inventory Ads – which one should you use if you have a physical store? Both have introduced major changes to their ads to help drive in-store sales. What should you do to get a slice of the action?  This post aims to explore Facebook’s Dynamic Ads for retail and Google Shopping Local Inventory Ads and how [...]
Read More

Posted in: Google Shopping, Facebook

Google Shopping Available in Malaysia

Posted on May 10, 2017 by Monica Axinte
2017 seems to be an excellent year for online merchants worldwide. eCommerce is growing at a fast pace, maturing into a successful industry in Southeast Asia. In this context, it is no surprise that Google Shopping is expanding to new in Asia and Malaysia is one of the beta targeted markets. What are the implications of Google expanding to Malaysia and how can [...]
Read More

Posted in: Google Shopping

Share This!

Subscribe to Email Updates