How to Create and Optimize Custom Labels for Google Shopping Campaigns

Posted on June 14, 2018 by Jacques van der Wilt
With Google Shopping and product-feed-based online advertising amazingly growing year over year, both in spend and return on investment, it is essential for advertisers to stay up-to-date with the latest changes in order to always get the most out of this extremely valuable channel.
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Posted in: Google Shopping, Tips & Tricks

Your Guide to Selling on Idealo

Posted on June 8, 2018 by Monica Axinte
Being in the place at the right time for your customers is key to an uplift in conversions. With 90% of consumers moving between screens throughout the day, it’s now more important than ever to reach people in the right places and retailers across the globe are turning to multichannel selling in a bid to reach both new and returning customers. Multichannel [...]
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Posted in: Shopping Engines

A Retailer's Guide to Growth with Google Shopping Actions

Posted on June 1, 2018 by Monica Axinte
Retailers see an increase in sales when they make the shopping process better. Now, your customers’ shopping experience could be made much easier, all thanks to the introduction of cost-per-sale Google Shopping Actions.  In a recent announcement by Google, shopping online is about to become much more streamlined allowing customers to shop for products across [...]
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Posted in: Google Shopping

A GDPR Overview for eCommerce Retailers

Posted on May 21, 2018 by Logan Rivenes
Privacy becomes more important as more people do more activities online.  Data breaches happen. Identities are stolen. And, until now, there has been very little extensive legislation to protect consumers. That ends with GDPR. Which, is forcing companies to take the privacy and consent of their prospects and customers seriously. With the coming GDPR, it is time [...]
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Posted in: ECommerce

[Guide] Supplemental feeds in Google Merchant Center

Posted on May 18, 2018 by Monica Axinte
Google dominates paid search worldwide.  Google Shopping now accounts for 60% of all Google paid search clicks for retailers and Shopping ads now make up 82% of all non-brand Google paid search clicks for retailers. According to Merkle’s most recent study, Google Shopping spend grew 40% year over year, which is the highest growth rate in the last couple of [...]
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Posted in: Google Shopping

Your Guide to Selling on Criteo

Posted on May 11, 2018 by Monica Axinte
Criteo is well known as one of the leading digital marketing suites that is used by over 12,000 advertisers and has been proven to be successful in over 130 countries across the globe. The number and the names certainly back up the claims that Criteo has made on its website. As of today, Criteo has a total of 1.4 billion unique monthly internet users. In [...]
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Posted in: ECommerce

eCommerce in Sweden: Figures and Recommended Shopping Channels

Posted on May 4, 2018 by Monica Axinte
  With 8.7 million people having access to the internet in Sweden (94 percent of the population) you would expect the eCommerce industry to be strong. It is, plus it is growing. eCommerce was worth €11.5 billion in 2017 which is up nine percent on the year before. Of the 8.7 million people online, 6.3 million have purchased something from an eCommerce website in [...]
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Posted in: ECommerce

eCommerce in the DACH Region

Posted on April 27, 2018 by Monica Axinte
The DACH countries – Germany, Austria, and Switzerland – are among the most advanced in the world. They each have strong economies and well-established manufacturing industries. Standards of living are also good, as is access to broadband. What about the eCommerce market? How well established is the market, what are the current trends, what do consumers expect, [...]
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Posted in: Comparison Shopping Engines

All about eBay Product Titles: Requirements, Best Practices and Mistakes to Avoid

Posted on April 20, 2018 by Monica Axinte
With more than 168 million active buyers currently using eBay merchants are more than ever interested in taking a stab at selling on eBay.  As with every marketplace and shopping channel getting the listings right is always a bit of a challenge, but we are here to help.  The product title is arguably the most important part of an eBay product listing. eBay [...]
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Posted in: eBay

Get on Your Feed: Feed Marketing Seminar in Denmark

Posted on April 16, 2018 by Jacques van der Wilt
I just returned from my Danish ''tour'' and I have to say it was amazing meeting and sharing thoughts and ideas with over 100 participants from the top digital agencies and online retailers in Denmark. DataFeedWatch has been long time the preferred product feed tool in Denmark and some of the largest PPC agencies and online retailers have chosen us to handle [...]
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Posted in: DataFeedWatch News

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