What to expect from a data feed tool

Posted on April 12, 2017 by Jacques van der Wilt
Every retailer advertising on Google, Facebook, Amazon or other shopping channels needs a data feed tool. The feed is not only the foundation of the PPC-campaigns, but an optimized data feed drastically impacts the campaign performance.   There are hundreds of tools out in the market so you are spoiled for choice. If you need a data feed optimization tool, this [...]
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Google Shopping Available in Portugal

Posted on April 11, 2017 by Monica Axinte
2017 is an important year, filled with opportunities for online retailers worldwide: Google Shopping is expanding its availability to 14 new countries. Among the targeted states, there’s Portugal, where Google Shopping is available in beta as of November 2016.   Revenue made from eRetail activities in Portugal is expected to reach almost $3 billion in 2017 and [...]
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Posted in: Google Shopping

The Complete Guide To Data Feed Optimization

Posted on April 10, 2017 by Monica Axinte
  Data feed optimization is critical for successful shopping campaigns. To understand how it works we need to understand what are the elements of feed optimization and how they interlink.      That is why we have created the first Complete Guide to Data Feed Optimization. Our guide will  demystify product feed optimization with very practical examples. Through [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping Available in Hong Kong

Posted on April 6, 2017 by Monica Axinte
  2017 is a big year for online retailers with Google Shopping expanding to 14 additional countries. While Google Shopping has already been rolled out in several countries, some are still in beta and Hong Kong is one of them..  Hong Kong is one of the world’s most important economic and financial centers and, to confirm it, revenue from eCommerce activities in [...]
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Posted in: Google Shopping

Everything you Need to Know About Google Shopping Feed Types

Posted on April 4, 2017 by Monica Axinte
With an enormous growth of 52% year-over-year in Q1 of 2016, Google Shopping has become a hot ticket item for all eCommerce stores. Merchants use it to promote their inventory, drive quality traffic to their online stores and increase overall sales. This year, the service is bound to become even more prominent, since is expanding to 14 new countries. 
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Posted in: Data Feeds, Google Shopping

DataFeedWatch Extension Available for Magento 2

Posted on March 31, 2017 by Monica Axinte
  We are happy to announce that our DataFeedWatch extension for Magento 2 has been approved and is now available on the Magento Marketplace. With the release of Magento 2, which is undoubtly the future of the platform, a new era of eCommerce Innovation has opened up to online retailers. While not all merchants have taken the plunge and migrated to Magento 2 yet, [...]
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Posted in: DataFeedWatch News

3 Tips to improve your Shopping Campaign structure on Google

Posted on March 30, 2017 by Agnes Gizynska
With 70% of non-brand clicks on Google search results pages currently going to Google Shopping, everyone wants their product ads to be successful. Since we have managed hundreds of Google Shopping campaigns for our clients at Hit Search, we know all the do's and don'ts when it comes to product feeds. Unfortunately, when launching Google Shopping for clients we [...]
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Posted in: Google Shopping

Google Shopping Available in New Zealand

Posted on March 24, 2017 by Monica Axinte
2017 comes with excellent news for retailers in Oceania. Since February, Google Shopping has become available in New Zealand. This will boost the local eRetail market, providing new opportunities for merchants to sell their inventory and more diversity for shoppers.   A look at the current New Zealand eRetail market  The eCommerce market in New Zealand is [...]
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Posted in: Google Shopping

Success Story: Increase your Sales on Google Shopping

Posted on March 23, 2017 by Richard Jaques
With Google Shopping, your products could be seen by literally anyone, anywhere in the world. When someone searches for a product on Google (or other search engines, like Bing), handy adverts pop up showing the product you are searching for. Many shoppers just use the adverts as it is far more convenient to visit a store website already having viewed the product [...]
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Posted in: Google Shopping

DataFeedWatch: Newer, Better, Faster!

Posted on March 8, 2017 by Jacques van der Wilt
We are proud to present a new version of DataFeedWatch. It is newer, better and faster. We are implementing the new version gradually, so you will see it for some channels now and for other channels later. The look is different, but your feeds and your mappings are still exactly the same. The next DataFeedWatch generation is: Faster - Pages are loading much [...]
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Posted in: DataFeedWatch News

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