Get your Amazon Images and Categories Right

Posted on July 21, 2017 by Monica Axinte
For years Amazon has remained a top player. Boasting a huge range of products, Amazon prioritizes customer response and experience. It's no surprise they saw 27% growth in 2016 which overshadows eBay’s 5% growth in 2016. Amazon more than doubled items sold, third party sellers saw record breaking sales and Fulfilled by Amazon (FBA) sellers grew 70% in 2016 [...]
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Posted in: Amazon

Prepare for Instagram Shopping with 7 Tips

Posted on July 18, 2017 by Monica Axinte
Instagram Shopping is probably going to change the face of advertising. What makes Instagram such an interesting platform for the online merchants is not the impressive numbers it boasts: Instagram now has 400 million daily active users and 700 million monthly active users. All that matters is how engaged the users are. After all, having engaged users and being [...]
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Posted in: instagram

4 Simple Tactics to Gain Trust as an AdWords Account Manager

Posted on July 14, 2017 by Ashleigh Betvardeh
We know you love your job. You login to your computer and read what’s new in the industry, and think of ways to achieve your client’s paid search goals. But, this effort and time you spend is never seen, and without having a good communication line with your clients, you will struggle to retain them. A strong business mind will tell you: selling is half the [...]
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Posted in: Google Shopping

5 Top eCommerce Trends of 2017

Posted on July 12, 2017 by Christianna Cannon
  It's true— online shopping is taking over. Every year, more sales are made online than ever before, and online shopping accounts for a higher proportion of all sales. eCommerce is booming for all industries, and continues to take the lead. There's never been a better time to get involved in selling online, but the other side of this coin is that competition is [...]
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Posted in: ECommerce

What's new in DataFeedWatch - July 2017

Posted on July 7, 2017 by Monica Axinte
  This week we have introduced new in-app icons to help you manage better your feeds by having quicker access to all our resources.      Help Center Icon For quicker access to our Help Section from within the app. It contains videos, FAQs, How to fix errors and all you need to be able to learn and use the DataFeedWatch for creating better feeds.     If you get [...]
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Posted in: DataFeedWatch News

Google Shopping €2.42 Billion Fine - Right or Wrong?

Posted on July 4, 2017 by Monica Axinte
A lot of ink has been spilled in the last few days over the whopping €2.42 billion fine the European Commission has imposed on Google. The Commission claims that Google is distorting the comparison search market and by doing so is denying the European consumers ‘’a genuine choice of services and the full benefits of innovation". According to the European [...]
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Posted in: Google Shopping

7 Tips for Google Shopping Feed Optimization [EXPERT Level]

Posted on June 30, 2017 by Monica Axinte
With an enormous grow of 52% year-over-year, Google Shopping has become a hot ticket item for any E-Commerce store. It’s time to make sure you’re optimizing your product feed, and getting most out of your data. The data feed is the foundation to any great Google Shopping strategy if the data is bad it will end up costing you where it hurts the most…your pocket. [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

Case Study: How Pierce AB Increased Sales by 400% in 2 Months

Posted on June 28, 2017 by Monica Axinte
Pierce AB joined DataFeedWatch in April 2017 to take control of the the most valuable asset of their product advertising campaigns: Their DATA FEEDS. Today, Antoine Coopoosamy, Head of Performance Marketing at Pierce AB, shares their feed management challenges and goals. With a local presence in 16 European markets and 40+ websites, Pierce AB has very quickly [...]
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Posted in: Data Feeds, Google Shopping

Agency Experts Give Their Best Google Shopping Tips

Posted on June 22, 2017 by Monica Axinte
Google Shopping is a sure-fire way for retailers to sell more. For some, Shopping Campaigns are the #1 source of traffic and revenue. But, how do you increase the likelihood that your Product Listing Ads show up in Google Search rather than your competitors? The answer is in YOUR DATA FEED. If your data feed is properly optimized you will get more qualified [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping Feed Specification June 2017 Updates

Posted on June 19, 2017 by Monica Axinte
New Feed Specification updates in Google Shopping will go into full effect beginning June 26th, 2017. Google has made a habit of updating the Google Merchant Specification attributes this time of the year, and this year they are focusing on the quality of information related to tax, shipping, and availability.  Last year, the most important change we’ve seen was [...]
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Posted in: Google Shopping

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