[Guide] How to Sell on Amazon in 9 Steps

Posted on March 19, 2018 by Monica Axinte

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Are you looking to get more Sales on Amazon? 

Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity in 2017. So, should you be utilizing it? If you have items that can be sold on Amazon, there is no reason why it should not be attempted.

We weigh up the pros and cons of having the products listed on Amazon and see why the success rate of selling on Amazon will vary between retailers, and why what works for one seller may not necessarily work for another. This is where the Amazon Marketplace should to be tested to draw your own conclusion.

 

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How to Double your Amazon Sales?
 
Here, we will walk you through the most important elements of Amazon listings management and optimization guide. 
 
Click the links to go directly to a specific step:
  

1. Focus on the Amazon SEO 

Optimize your product content to better help your customers find your product with relevant searches:

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  • Amazon product titles improve Amazon SEO ranking
  • Your Amazon bullet points and description are where you can start really selling the product
  • Do a keyword research to decide on words or terms you would like your product to show for when a customer searches on Amazon.
  • Look for the features and benefits that make your products stand out from the competition.

 Return to top of page or Download Amazon PDF Guide


2. A+ Content to promote your bestselling products

Amazon A+ Content is designed to ultimately improve sales by enhancing the product description with scannable text highlighting the features and benefits of your products. This not only helps your customers learn more about your product(s) but also benefits you from an Amazon SEO point of view. 

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In our eBook we cover at length everything you need to know about A+ content:

  • What is it and for which products should you use it?
  • In deciding if A+ content is right for your brand and your products, what are the things you should consider?
  • What are your competitors doing?
  • Are they using A+ content?
Return to top of page or Download Amazon PDF Guide.

3. Amazon ASIN Numbers

Having the right ASIN will not only make your products easier to find by shoppers but will also protect your products from counterfeits.

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ASIN stands for Amazon Standard Identification Number and it is given to each product that is uploaded for sale on Amazon. Go to our extensive resource: ASIN Number: What is it and how do you get it? if you want to learn everything you need to know about: 

  • What are ASIN numbers and why are they so important for Amazon in showing your products to relevant searches?
  • How do you find them, or if your product is unique how do you create them?
  • What ASIN piggybacking is and should you use it or not?
  • How to make the most out of your assigned ASIN Number?

Return to top of page or Download Amazon PDF Guide.


4. Amazon Images 

It comes as no surprise but better images are more likely to lead to more sales. The image is the one that does most of the selling on a product page, as well as in the SERP.

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If you want to make your product listing and product page on Amazon stand out, then you need to pay extra attention to the following:

Return to top of page or Download Amazon PDF Guide


5. Amazon Order Management

Has a big impact on your Perfect Order Percentage (POP) score.

If you sell on your own eCommerce site as well as Amazon you are probably aware of the headache involved with order management.

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Keeping on top of your inventory to ensure your items are in stock before someone purchases is not easy. Again, do not let this put you off from selling on Amazon. DataFeedWatch Amazon Module can help with this:

Return to top of page or Download Amazon PDF Guide


6. Amazon categories 

Assigning your products to the right Amazon category has a major effect on your rating, so how do you select the most appropriate category. On Amazon there are two types of categories; open categories and categories requiring approval.

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A few quick tips to help you find the right category from Amazon's taxonomy:

  • Do a product search;
  • Use a keyword software;
  • Use “Search for your product’s category”.

 Return to top of page or Download Amazon PDF Guide


7. Amazon pricing 

Pricing is very competitive on Amazon. Not only does this affect the chances of winning the Buy Box, it is also one of the main contributing factors to a customer’s ultimate decision as to whether they ought to purchase from you or another seller.

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What are the different types of pricing on Amazon and how do you undercut your competitors with repricing?

Return to top of page or Download Amazon PDF Guide


8. The Buy Box 

As shopping via mobile is expected to stay ahead of shopping on desktop throughout 2018, the Buy Box is becoming more important. What are the different factors that influence the Buy Box score?

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  • Fulfilment
  • Landing Price
  • Perfect Order Percentage (POP) score 
  • Shipping
  • Feedback Score
  • Order Defect Rate 
  • Customer Response Time

 Return to top of page or Download Amazon PDF Guide


9. Common errors and drawbacks while selling on Amazon

With the exciting nature of selling to hundreds of thousands of customers and the many hoops to jump through in order to remain competitive, there is a large amount of pitfalls that go with it. 

These many errors and pitfalls often put sellers off from continuing to sell on Amazon - many reported leaving the site after less than a year:

 Return to top of page or Download Amazon PDF Guide


Bonus: Protect your Brand on Amazon

If you really want to protect your brand on Amazon gating or registering brand  is key if you do not want to lose sales.

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Brand registry on Amazon: you can register your brand in order to have more influence on the content of your product detail page. 

Brand gating on Amazon: to protect your brand against counterfeits and hijackers.

Return to top of page or Download Amazon PDF Guide

 


 

Download the eBook and you will find 9 proven optimization tips to help you improve your listings, increase visibility and ultimately increase your sales on Amazon.

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About DataFeedWatch

DataFeedWatch is data feed optimization and management software that enables merchants on Magento, Shopify, Volusion3Dcart, BigCommerce, WooCommerce, OpenCart, VersaCommerce, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 50 countries. The most intuitive and easy data feed management and optimization tool on the market. Free trial and live demo available.

Posted in: Marketplace, Amazon

Written by Monica Axinte

Monica Axinte is the VP of Marketing for DataFeedWatch.
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