Quick Introduction to Amazon Pricing Strategies

Posted on October 13, 2017 by Monica Axinte
  When it comes to Amazon and other shopping channels all retailers have the same goal: generate as many sales as possible. But how do you do that when the competition from other merchants and Amazon itself is getting fiercer by the day? During the holiday season, Amazon is known to change prices on millions of products during a single day. An interesting read [...]
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Posted in: Amazon

Amazon A+ Content for your Best-Selling Products

Posted on September 22, 2017 by Monica Axinte
Amazon's power and influence in the online retail are growing by the day: 43% of all online retail sales in the US went through Amazon in 2016. It is currently the number-one eCommerce site for shoppers but that comes as no surprise.  They've achieved this status by consistently promoting themselves via many marketing efforts online and offline and this has [...]
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Basic Product Content Optimization for Awesome Amazon Listings

Posted on September 1, 2017 by Monica Axinte
Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity. If you are already selling or thinking of selling on Amazon why not spend that extra time on making sure that the basics are covered?  There are some misconceptions about how Amazon’s search algorithm actually works. However, one thing is clear: product [...]
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How to Protect your Brand on Amazon - Part 2

Posted on August 17, 2017 by Cary Huntink
If you really want to protect your brand on Amazon, then read on. Gating your brand against counterfeits and hijackers is key if you do not want to lose sales. We have already covered brand registry in: How to Protect your Brand on Amazon - Part 1. To refresh your memory: brand registry will give you more control over your listings enable you to use Enhance [...]
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Get your Amazon Images and Categories Right

Posted on July 21, 2017 by Monica Axinte
For years Amazon has remained a top player. Boasting a huge range of products, Amazon prioritizes customer response and experience. It's no surprise they saw 27% growth in 2016 which overshadows eBay’s 5% growth in 2016. Amazon more than doubled items sold, third party sellers saw record breaking sales and Fulfilled by Amazon (FBA) sellers grew 70% in 2016 [...]
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How to Protect your Brand on Amazon - Part 1

Posted on June 7, 2017 by Cary Huntink
Counterfeits, hijacking and piggybacking are all expressions giving us goosebumps when selling on Amazon. But what do these words actually mean and how can we prevent losing the Buy Box? You have started selling on Amazon and have finally reached the milestone of promoting some or one of your items to a bestseller. Consequently, sales are picking up and the hard [...]
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Posted in: Amazon, amazon brand registry, amazon brand gating

Double your Amazon Sales with These 9 Proven Optimization Tips

Posted on April 24, 2017 by Monica Axinte
Are you looking to get more Sales on Amazon?  Amazon is currently the number-one eCommerce site for shoppers and it is expected to grow in popularity in 2017. So, should you be utilizing it? If you have items that can be sold on Amazon, there is no reason why it should not be attempted. We weigh up the pros and cons of having the products listed on Amazon and [...]
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Posted in: Marketplace, Amazon

Amazon ASIN Number: What is it and How do You Get it?

Posted on April 18, 2017 by Monica Axinte
ASIN numbers play an important role in managing the product catalog on Amazon. Having the right ASIN will not only make your products easier to find by shoppers but will also protect your products from counterfeits. ASIN stands for Amazon Standard Identification Number and it is given to each product that is uploaded for sale on Amazon. Amazon uses ASIN codes to [...]
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