How to increase conversions by 379% on Google Shopping

Posted on April 12, 2017 by John Horn
The PPC team at StubGroup Advertising loves using DataFeedWatch because of success stories like the following. In late August 2015, we onboarded an online novelty retailer as a client. They were already running Google Search and Shopping campaigns. This was exciting, because it would give us the chance to compare their Google AdWords performance
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Posted in: Case studies, Google Shopping

Post Brexit Impact on UK eRetailers

Posted on October 5, 2016 by Monica Axinte
Now that the dust has settled and life is returning back to normal after the Brexit shockwave reverberated through the EU, how does the future look for e-retailers in the UK? In this blog post, I will share some relevant information for e-retailers on life after Brexit. Retailing is an imperative part of Britain's economy, responsible for 11% of output and 4.5 [...]
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Posted in: Case studies

Data Feed Optimization for Beginners

Posted on August 17, 2016 by Monica Axinte
With a couple of hours available and a good WiFi everyone has the possibility of learning and educating himself on data feed management. The downside is that you will spend a large amount of time getting informed and by the time you're done you won't know where to start from. It's easy to be overwhelmed and lose sight of the big picture. That is why we decided [...]
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Posted in: Case studies, Comparison Shopping Engines, Data Feeds, Google Shopping, Shopping Carts, Shopping Engines

How to Add 'Only 2 Left' to Your Google Shopping Product Ad

Posted on September 3, 2013 by Jacques van der Wilt
  Scarcity is a strong motivator. It uses the fear of shortage to create more interest in a product and eventually sell more. A product that is highly requested signals the buyer that it must be worth something and it increases its value in a buyer's eyes. Unfortunately, scarcity in marketing has been given a bad reputation, as it has been used as a manipulative [...]
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Posted in: Case studies, Google Shopping, Tips & Tricks

Adding Brand to your product titles without having the Brand-Name in your data feed

Posted on July 4, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product data feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s user case: Adding Brand to your Titles William is a skilled search engine marketer and one of his customers has a web shop for glassware. William is managing his Product Listing Ads campaign and his [...]
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Posted in: Case studies, Data Feeds, Tips & Tricks

How to fix Google Category in your Google Shopping feed

Posted on June 6, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: The Wrong Category
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Posted in: Case studies, Data Feeds, Google Shopping

How to add product type to your Google Shopping feed

Posted on June 3, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: The Missing Attribute: Product Type
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Posted in: Case studies, Data Feeds, Google Shopping, Tips & Tricks

How to improve the product titles in your Google Shopping feed

Posted on May 31, 2013 by Jacques van der Wilt
DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: Product Titles.
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Posted in: Case studies, Data Feeds, Google Shopping, Tips & Tricks

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