Expand your Omnichannel Marketing Strategy

Posted on July 28, 2017 by Monica Axinte
Omnichannel shoppers spend between 50-300 percent more than single-channel shoppers, making them more valuable for retailers. There's no better time for brands and retailers to realize that in this immediate gratification culture we are living in, nothing matters more for shoppers than having what they want right away and in the exact way they want it.   The [...]
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Posted in: Comparison Shopping Engines

7 Feed Optimization Tips for Bing Shopping Campaigns

Posted on January 19, 2017 by Monica Axinte
Bing may not be as sexy as Google, the search engine market leader, but that doesn’t mean that e-Retailers should overlook it. As a matter of fact, its popularity is on the rise and in the US, its market share is more than 30% while in the UK it is more than 20% and the trend stays positive in most of the European countries: Germany 10.2%, France 12.4%, Norway [...]
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Posted in: Comparison Shopping Engines

The Complete Guide to Selling on Connexity, Inc.

Posted on January 11, 2017 by Monica Axinte
Connexity is the industry’s second-largest source of shopper leads behind Google. The Connexity CPC Listings network generates more than $750M in annual retail sales by connecting merchants with over 30 million in-market shoppers a month. So, if you are a retailer looking to extend your reach and you are not listed on Connexity's network, it's time to take [...]
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Posted in: Comparison Shopping Engines

Last-Minute Holiday Sprint for Online Retailers

Posted on December 8, 2016 by Monica Axinte
  It's countdown time. Black Friday has made history as the first day to ever generate over a billion dollars in online sales from mobile devices according to Adobe Digital Insights. After seeing record sales on Black Friday and Cyber Monday, this December is expected to set up some new records. It's not too late to improve your advertising campaigns and the [...]
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Posted in: Comparison Shopping Engines, Optimizing campaigns

Facebook Product Ads for Retailers: All the INs and OUTs

Posted on November 25, 2016 by Monica Axinte
Facebook seems to be racing to the finishing line against its competitors in an attempt for world domination. New roll-outs are coming fast and furiously and it’s difficult to keep up with their offers. Last year Facebook Inc. rolled out dynamic product ads, which let merchants upload their entire product catalog, then automatically re-target consumers with ads [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Shopping Engines

Get Your Paid Campaigns in Shape For The Holiday Season

Posted on September 30, 2016 by Monica Axinte
Online retailers are getting more and more sophisticated, and staying on top of competition is an uphill battle definitely worth fighting. This year the e-commerce retail sales are expected to maintain the growth trend from past years, but at the same time the competition is going to be ruthless. We are continuing our shopping series guide in preparation for the [...]
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Posted in: Comparison Shopping Engines, Optimizing campaigns

Bing Shopping: How to Reach the non-Google Buyers

Posted on September 22, 2016 by Monica Axinte
You might not know it, but you’re missing out on A LOT of sales! That is, if you’re not using Bing Shopping Campaigns. According to the Bing Shopping Webinar conducted by the Bing Product Ads Team, their ad-network delivers a significant amount of traffic from online shopping: 167 million monthly unique searchers from a total of 5.5 billion monthly searches on [...]
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Posted in: Comparison Shopping Engines, Shopping Engines

Data Feed Optimization for Beginners

Posted on August 17, 2016 by Monica Axinte
With a couple of hours available and a good WiFi everyone has the possibility of learning and educating himself on data feed management. The downside is that you will spend a large amount of time getting informed and by the time you're done you won't know where to start from. It's easy to be overwhelmed and lose sight of the big picture. That is why we decided [...]
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Posted in: Case studies, Comparison Shopping Engines, Data Feeds, Google Shopping, Shopping Carts, Shopping Engines

Bid on your Bestsellers in Google Shopping to Increase ROI

Posted on July 22, 2016 by Monica Axinte
  There are so many ways to improve your shopping campaigns that sometimes it's difficult to prioritize the areas of improvement. And then when you start improving them you still have to wait and see the if results you get are the ones that you hoped for. A sure way to improve the overall performance of the campaign is to find your bestselling products and focus [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping, Optimizing campaigns

The Pros and Cons of Various Shopping Channels

Posted on May 26, 2016 by Mateusz Miodek
There are six main types of advertising channels that merchants can use: Search Engines, Marketplaces, Comparison Shopping Engines, Retargeting Networks, Social Networks and Affiliate Networks. In this article I will describe each of them and explain what sets them apart from the merchant’s point of view.
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Posted in: Comparison Shopping Engines, Google Shopping, Marketplace, Shopping Engines

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