9 Feed Errors in Bing Merchant Center and How to Fix Them

Posted on October 21, 2016 by Monica Axinte
More than 56 million monthly searchers are not reached on Google. This is where Bing Product Ads comes to the rescue by allowing retailers to reach some of those non-Google shoppers. Uploading the product feed for the first time to Bing Merchant Center and seeing a long list of errors that need to be solved immediately can be discouraging at first. If you are [...]
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Posted in: Data Feeds, Shopping Engines

6 Common Feed Errors in Facebook Dynamic Product Ads

Posted on October 7, 2016 by Monica Axinte
e-Retailers all know the frustration that comes with having your feed rejected by Facebook. It slows down your sales efforts and creates problems with your workflow. How can you prevent this from happening? In this blog we will examine 6 of the most common feed errors in your Facebook Dynamic Product Ad’s and how you can avoid them in the future.
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Posted in: Data Feeds, Features & Functionality, Tips & Tricks

Optimize your Magento Data Feed for Google Shopping in 5 steps

Posted on September 28, 2016 by Monica Axinte
More than half a million merchants have chosen Magento as their e-commerce platform. Retailers using Google Shopping have seen a steady growth in revenue coming from the Product Listing Ads over the last few years. It is important to Magento Merchants to proactively look for ways to generate the best data feed for Google Shopping. In this article, we look at [...]
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Posted in: Data Feeds, Google Shopping

Google Merchant Feed Rules vs DataFeedWatch

Posted on September 21, 2016 by Monica Axinte
  Google has introduced Feed Rules, a self- service tool aimed at helping some of the merchants with the data feed management directly in the Google Merchant Center. In this post we are looking at what Feed Rules does, so keep on reading if you want to learn more about it and see how it compares to DataFeedWatch.   What is Google Merchant Feed Rules The Feed [...]
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Posted in: Data Feeds

4 Reasons Why YOU Should Optimize Your Data Feeds

Posted on August 25, 2016 by Monica Axinte
The accuracy of your product data determines the ad relevancy for a customer search. In this context, it's not a very good strategy to outsource or delegate to the IT department the most valuable asset of your product advertising campaigns: your product data. We can give you more than a dozen reasons why feed management is such a crucial component of your [...]
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Posted in: Data Feeds, Optimizing campaigns

Data Feed Optimization for Beginners

Posted on August 17, 2016 by Monica Axinte
With a couple of hours available and a good WiFi everyone has the possibility of learning and educating himself on data feed management. The downside is that you will spend a large amount of time getting informed and by the time you're done you won't know where to start from. It's easy to be overwhelmed and lose sight of the big picture. That is why we decided [...]
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Posted in: Case studies, Comparison Shopping Engines, Data Feeds, Google Shopping, Shopping Carts, Shopping Engines

Why Bidding on Product Type Gets you Better Results

Posted on July 29, 2016 by Monica Axinte
We often see customers who overlook the importance of having product types in their data feed. Adding the product types to your feed and using them in your bidding strategies it is important because it will increase the frequency of your products showing up in the search results.   Product Type vs Google Product Category Product type is how you categorized your [...]
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Posted in: Data Feeds, Optimizing campaigns

How To Exclude Products From Your Data Feed The Right Way

Posted on July 27, 2016 by Monica Axinte
Sell more by advertising fewer products. Exclude the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds and your revenue goes up. The quality of your feed is what makes or breaks your Product Listing Ads campaigns. A lot has been written about the importance of always improving the quality of the data feed and we go as far as [...]
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Posted in: Data Feeds, Features & Functionality

Bid on your Bestsellers in Google Shopping to Increase ROI

Posted on July 22, 2016 by Monica Axinte
  There are so many ways to improve your shopping campaigns that sometimes it's difficult to prioritize the areas of improvement. And then when you start improving them you still have to wait and see the if results you get are the ones that you hoped for. A sure way to improve the overall performance of the campaign is to find your bestselling products and focus [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping, Optimizing campaigns

How to Pause Your Data Feed Download

Posted on July 13, 2016 by Monica Axinte
Your web store is your direct connection to online shopping channels. It has to work for you 24 hours a day, 7 days a week. However, sometimes your online retail activities will become interrupted for various reasons where you are forced to pause your feed downloads. In this blog post, we show you exactly why and how you would pause your feed downloads. Let’s [...]
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Posted in: Data Feeds, Features & Functionality

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