Increase Your Offline Sales with Google Local Inventory Ads

Posted on July 8, 2016 by Monica Axinte
Google Local Inventory Ads drastically increase offline sales by turning nearby online shoppers into in-store customers. How can you seize this mobile opportunity? Mobile and 24/7 connectivity have changed the way people live, interact and of course, shop. In fact, the vast majority of shoppers research online before heading to a shop and buy offline. Smart [...]
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Posted in: Data Feeds, Google Shopping

The Power of Merging Multiple Data Feeds

Posted on July 6, 2016 by Jacques van der Wilt
If your data feed contains product data like gross margin, stock, cpc or price-rank, you can optimize your ppc-campaigns very effectively. Merging various sources into one feed enables you to achieve exactly that!   Data driven online marketing Like most marketing efforts, online marketing is increasingly becoming data driven. Unfortunately the data that you [...]
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Posted in: Data Feeds, Features & Functionality

How will Brexit Impact eRetailers in the UK?

Posted on June 30, 2016 by Monica Axinte
  Something significant and historical is happening in Europe right now, and it isn’t the return of the Teletubbies! For the UK, the future of the retail sector has been thrown into chaotic uncertainty yet again. We look at the good and the bad that Brexit presents and how e-retailers can brace themselves for the inevitability these changes might bring. Brexit [...]
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Posted in: Data Feeds, DataFeedWatch News, Uncategorized

All you need to know about Google Manufacturer Center

Posted on June 29, 2016 by Monica Axinte
The Google Manufacturer Center  gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched product [...]
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Posted in: Data Feeds, Google Shopping, Optimizing campaigns, Tips & Tricks

Here's Why Multiple Data Feed Updates Increases Profits

Posted on June 27, 2016 by Monica Axinte
Updating your data feeds to Google or other shopping channels several times per day, often helps you to increase your campaign performance. Especially having the latest stock positions and prices will improve your RoI. In this post we cover the How and Why. If you own online shopping sites, you’re always looking for ways to improve ROI and manage your ad spend [...]
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Posted in: Data Feeds, Optimizing campaigns, Tips & Tricks

Understanding Dynamic Remarketing on Google Shopping

Posted on June 24, 2016 by Monica Axinte
Dynamic marketing is an important part of any online retail marketing strategy. It delivers personalized ads to people who have visited your web shop before. When these previous visitors leave your shop and continue shopping elsewhere, they will see ads for products that they viewed in your shop. This will result in increased conversions. You can set up a [...]
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Posted in: Data Feeds, Google Shopping

Understanding Google Product Identifiers: Brand, MPN and GTIN

Posted on June 22, 2016 by Jacques van der Wilt
  Why does Google need the Identifiers? Google wants to understand exactly which products you are selling. If they are able to identify each product, they can - match it with search queries - compare it with the same products (of other merchants) on Google Shopping The best way to compare products, is to compare their unique identifiers, like Brand, GTIN and [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

How to Setup Amazon Order Management for Shopify Users

Posted on June 20, 2016 by Monica Axinte
Order Management is a tool that enables Shopify merchants to sync their Amazon orders with their Shopify store. All products sold on Amazon are updated in the Shopify store continuously, so that the number of items available in Shopify is always up-to-date. This ensures that merchants never advertise out of stock products and waste money on clicks that won’t [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

Should You Include Variants and Parent Products in Your Data Feed?

Posted on April 23, 2016 by Jacques van der Wilt
Should you include all variants in your data feed to Google and other shopping channels, or only the parent products? As a retailer, you have a choice. Let's review the arguments for 'variants' and for 'parents', so you can make an educated decision.   What are Product Variants? Google defines product variants as a group of identical products that only differ by [...]
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Posted in: Data Feeds

GTINs Required on Google Shopping!

Posted on March 9, 2016 by Jacques van der Wilt
Google requires GTIN & Brand for each product in your product feed and will start enforcing that as of May 16th, 2016. That means that products without a GTIN will be disapproved. If you got away so far, by adding Brand and (a fake?) MPN, it is time to go after your GTINs. Here are 7 questions about GTINs and the consequences for you: What? This applies to all [...]
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Posted in: Data Feeds, Google Shopping

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