Review the Performance of Every Product with DFW-Analytics

Posted on February 29, 2016 by Jacques van der Wilt
  DataFeedWatch-Analytics shows you clicks, conversions and revenue for every individual product. You can see which products are unprofitable and remove them from your data feeds with a single click. This way, the unprofitable products are no longer part of your campaigns and your advertising budget will only be spent on products that make you money.   How to [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Optimizing campaigns

What Are the Best Comparison Shopping engines?

Posted on December 16, 2015 by Jacques van der Wilt
Merchants often list their products on Google Shopping, but they don't know which other shopping channels to pick. We have created a checklist for you, to find the channels that work best for you and we have also listed the most popular ones. The Best Channel is different for every merchant. Any channel may work well for one merchant and not for another. Your [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping

The New Google Categories Update in Google Shopping

Posted on September 14, 2015 by Mateusz Miodek
We have implemented the new Google Categories in DataFeedWatch. This post tells you 1. What those changes are, 2. What the consequences are for you.   What was changed in Google's Taxonomy? A while ago we wrote about changes in Google Shopping feed specification, that were introduced in June 2015 and needed to be implemented by September 15, 2015.
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Posted in: Data Feeds, DataFeedWatch News, Google Shopping

How to Use the Google Shopping Inventory Update Feed

Posted on September 7, 2015 by Mateusz Miodek
Some time ago Google introduced a new feed type – Google inventory update feed, and now you can select it from the channels list in DataFeedWatch. The new feed type is a simplified version of the standard Google Shopping feed which contains only 5 fields: id price availability sale price sale price effective date The main difference between the standard and the [...]
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Posted in: Data Feeds, Google Shopping

OpenCart: 10 Amazing Resources to Optimize your Data Feed for Comparison Shopping Engines

Posted on June 26, 2015 by Jacques van der Wilt
OpenCart merchants can benefit from full integration with DataFeedWatch. Our software enables them to optimize their data feeds for Google Shopping and many Comparison Shopping Engines in the US, Canada, Europe, Russia, India and Australia.
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Posted in: Comparison Shopping Engines, Data Feeds, DataFeedWatch News, Google Shopping, Shopping Carts

How to Select the Best Images for Your Google Shopping Feed

Posted on January 13, 2015 by Jacques van der Wilt
Many merchants have the wrong product image in their data feed. That drastically reduces the quality (and performance) of their product ads. The ‘Default Image Selector’ enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

The 10 Most Profitable Data Feed Optimization Tactics

Posted on November 25, 2014 by Jacques van der Wilt
The data feed is the foundation on which your campaigns on Google or other Shopping channels are built. Data feed management and campaign management should go hand in hand. The better the feed, the better the campaign performance. We analyzed the data feed optimizations that our customers did over the past years. These are the 10 that they like best:
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Posted in: Data Feeds, Optimizing campaigns

How to Encrypt Your Data Feed

Posted on October 20, 2014 by Jacques van der Wilt
Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values next to the field you would like to encrypt 2. In the pop-up, click Add Rule and then select [...]
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Posted in: Data Feeds, DataFeedWatch News, Press

Custom Channels

Posted on October 8, 2014 by Jacques van der Wilt
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Posted in: Data Feeds, DataFeedWatch News, Press

Product categorization changes in Nextag

Posted on September 8, 2014 by Mateusz Miodek
Following the example of other big players, Nextag decided to create a more granular and specific categorization of products. The reason for this change is to provide a better traffic quality and higher ROI for merchants as well as a better shopping experience for shoppers.
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Posted in: Comparison Shopping Engines, Data Feeds, Shopping Engines

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