How to Select the Best Images for Your Google Shopping Feed

Posted on January 13, 2015 by Jacques van der Wilt
Many merchants have the wrong product image in their data feed. That drastically reduces the quality (and performance) of their product ads. The ‘Default Image Selector’ enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

How to Encrypt Your Data Feed

Posted on October 20, 2014 by Jacques van der Wilt
Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values next to the field you would like to encrypt 2. In the pop-up, click Add Rule and then select [...]
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Posted in: Data Feeds, DataFeedWatch News, Press

Custom Channels

Posted on October 8, 2014 by Jacques van der Wilt
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Posted in: Data Feeds, DataFeedWatch News, Press

Check Your Data Feed Before Sending it to a Shopping Channel

Posted on August 7, 2014 by Mateusz Miodek
It is often very useful to review your output feed before you send them to the shopping channel. It enables you to see whether the mappings you made did work out as you expected, and a 'general inspection' may also show you which products have missing values.  For thorough inspection or only for a casual glance. There are 3 ways to to that:   1. Paste the output [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

Copy Your Data Feed Optimization to Multiple Channels

Posted on July 21, 2014 by Jacques van der Wilt
Merchants often want the same data feed optimization for all channels. In DataFeedWatch you can create a feed for one channel, by simply copying the mapping of another channel. That saves a lot of time. Many DataFeedWatch customers have a few complicated rules. Like mapping color from description, product type from Title, excluding products from 10 different [...]
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Posted in: DataFeedWatch News, Features & Functionality, Press

Product Pictures in DFW Analytics

Posted on June 18, 2014 by Jacques van der Wilt
Sometimes it’s the small stuff that makes our life easier. So we added a very small feature to Analytics: you can now see product pictures for every product in the products overview.
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Posted in: DataFeedWatch News, Features & Functionality, Press

Build Shopping Feeds in Magento Shops With Multi Store Views

Posted on June 12, 2014 by Jacques van der Wilt
  Magento Multi Store Views Magento's Multi Store Views are used most often to sell the same products in different countries and/or different languages or to market them under different store-brands. Multi store views enable you to have 1 product portfolio, but present them with different prices, currencies, language, etc. A store view is effectively a separate [...]
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Posted in: DataFeedWatch News, Press, Shopping Carts

View Google Shopping Performance Data for Parent Products

Posted on June 3, 2014 by Jacques van der Wilt
If you can’t measure it, you can’t manage it. Measuring Google Shopping parent products performance is a vital step in determining the success of your CPC-campaigns. Let’s see how you can easily gain insight into which products bring revenue and which ones burn the budget. Identifying the ‘winners’ and ‘losers’ is a key strategy for managing campaigns on Google [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Press

Data Feed Optimization Using Multi-Condition Rules to Exclude Products

Posted on May 26, 2014 by Jacques van der Wilt
  Sometimes you want to specify exactly which products to exclude: Not all products below $50, but only the ones that are from a certain brand and product type. That is why you can set multiple conditions in your Exclude tab and be as exact as you want to be.
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

Ninja Level Data Feed Optimization Using RegExp

Posted on April 17, 2014 by Mateusz Miodek
Those of you who already are using DataFeedWatch might have noticed the word “regexp” in mapping options. In this article I will explain how RegExp can be used in our app, but let’s first clarify what exactly RegExp is. A regular expression (RegExp for short) is a special text string to describe a search pattern. You can think of regular expressions as wildcards [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Tips & Tricks

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