Holiday Season Planning for E-Commerce 2018: A Guide To Success

Posted on September 7, 2018 by Monica Axinte
It is never too early to start planning for the holiday season. In fact, the 5/6-week period ranging from roughly Thanksgiving to Christmas Day is by far the most important for retailers and often accounts for half of the whole-year sales. If you are in the retail space your revenue chart would probably look like something like this:
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Posted in: ECommerce

A GDPR Overview for eCommerce Retailers

Posted on May 21, 2018 by Logan Rivenes
Privacy becomes more important as more people do more activities online.  Data breaches happen. Identities are stolen. And, until now, there has been very little extensive legislation to protect consumers. That ends with GDPR. Which, is forcing companies to take the privacy and consent of their prospects and customers seriously. With the coming GDPR, it is time [...]
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Posted in: ECommerce

Your Guide to Selling on Criteo

Posted on May 11, 2018 by Monica Axinte
Criteo is well known as one of the leading digital marketing suites that is used by over 12,000 advertisers and has been proven to be successful in over 130 countries across the globe. The number and the names certainly back up the claims that Criteo has made on its website. As of today, Criteo has a total of 1.4 billion unique monthly internet users. In [...]
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Posted in: ECommerce

eCommerce in Sweden: Figures and Recommended Shopping Channels

Posted on May 4, 2018 by Monica Axinte
  With 8.7 million people having access to the internet in Sweden (94 percent of the population) you would expect the eCommerce industry to be strong. It is, plus it is growing. eCommerce was worth €11.5 billion in 2017 which is up nine percent on the year before. Of the 8.7 million people online, 6.3 million have purchased something from an eCommerce website in [...]
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Posted in: ECommerce

Best Business and Marketing Books [Approved by Top PPC Experts]

Posted on August 11, 2017 by Monica Axinte
PPC professionals and marketers are crazy busy people. How on earth how are we expected to find the time to read books if we can barely see the light at the end of the tunnel? The days are filled to the brim with strategizing, managing, optimizing and analyzing campaigns, landing pages and keywords. If you add the information overload and FOMO syndrome is clear [...]
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Posted in: ECommerce

We Tested Snapchat Ads - These are our Takeaways!

Posted on August 2, 2017 by Patrick Hoffmann
We all know how big Snapchat is across the whole world. In just a couple of years Snapchat has gone mainstream and gained a huge amount of daily users. Until now we have not been able to advertise. We at Spinnaker Nordic have had the opportunity to test Snapchat Ads in Denmark - I know, it is a small country but still. We used a budget total of $759,04 over a [...]
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Posted in: ECommerce

5 Top eCommerce Trends of 2017

Posted on July 12, 2017 by Christianna Cannon
  It's true— online shopping is taking over. Every year, more sales are made online than ever before, and online shopping accounts for a higher proportion of all sales. eCommerce is booming for all industries, and continues to take the lead. There's never been a better time to get involved in selling online, but the other side of this coin is that competition is [...]
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Posted in: ECommerce

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