Facebook Optimized Bidding for Better Customer Acquisition

Posted on September 29, 2017 by Monica Axinte
When you consider that 2.01 billion people sign into their Facebook accounts every day, it stands to reason that Facebook is a valuable place for e-retailers. Advertising on Facebook can be both affordable and effective, if done correctly. What we don’t want is for you to throw money at Facebook and pray it works. If you want to drive people to your page or [...]
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Posted in: Facebook

3 Simple Tips to Optimize your Facebook Product Feed

Posted on August 25, 2017 by Monica Axinte
Facebook Dynamic Product ads (or DPA’s) is a fantastic opportunity for retailers to promote their catalog of products to Facebook users that have previously interacted with the brand. There is a direct correlation between the success of your dynamic ad campaigns and how well your feeds are optimized.     If you are currently advertising your product catalog on [...]
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Posted in: Facebook

Increase Your Facebook Product Ads ROI [eBook]

Posted on June 16, 2017 by Monica Axinte
When first starting out on Facebook it’s important to lay out what your goals are and how to achieve them. This is true when choosing which Facebook strategy, you should be using for your brand. Some key questions to start asking are: What is the goal of the Facebook Ads Campaign? Will my budget be enough to accomplish the goal? What is the strategy - customer [...]
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Posted in: Facebook

8 Facebook Targeting Options for Online Retailers

Posted on May 31, 2017 by Monica Axinte
There are many targeting options and parameters on Facebook but are you using them wisely? This post looks at some of the options available for retailers and why they should be using them. Utilising the right Facebook strategy helps businesses to narrow their audience to improve the chances of their ads being shown to a person who is more likely to be interested [...]
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Posted in: Facebook

Improve your Targeting with Facebook Broad Audience Reach

Posted on May 18, 2017 by Monica Axinte
Are you looking to reach a wider audience with your Facebook Dynamic Product Ads? Facebook have recently released an upgrade that is likely to help you do exactly that. Earlier this year, Facebook made further major changes to the way their ads work. Specifically, targeting for dynamic ads have been upgraded to allow advertisers to reach new audiences with the [...]
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Posted in: Facebook

Local Inventory Ads: Facebook vs. Google – Who Wins?

Posted on May 12, 2017 by Monica Axinte
Facebook Dynamic Ads for Retail or Google Shopping Local Inventory Ads – which one should you use if you have a physical store? Both have introduced major changes to their ads to help drive in-store sales. What should you do to get a slice of the action?  This post aims to explore Facebook’s Dynamic Ads for retail and Google Shopping Local Inventory Ads and how [...]
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Posted in: Google Shopping, Facebook

New to Facebook Dynamic Ads for Retail? Here is what you need to know

Posted on May 3, 2017 by Monica Axinte
If you are wondering what can you do to further drive in-store sales, Facebook may have the answer. Facebook Dynamic Ads for Retail allows targeting by specific location and showing ads specific to the user’s location. To understand how Dynamic Ads for Retail can increase offline sales we have a look at how they are different from normal dynamic ads on Facebook, [...]
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Posted in: Facebook

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