Review the Performance of Every Product with DFW-Analytics

Posted on February 29, 2016 by Jacques van der Wilt
  DataFeedWatch-Analytics shows you clicks, conversions and revenue for every individual product. You can see which products are unprofitable and remove them from your data feeds with a single click. This way, the unprofitable products are no longer part of your campaigns and your advertising budget will only be spent on products that make you money.   How to [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Optimizing campaigns

Exclude a List of Products From Your Data Feed

Posted on February 5, 2016 by Jacques van der Wilt
Do you want to sell more through your shopping campaigns? Removing the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds is one of the solutions. Advertising fewer products will ensure that your budget will be spent wisely on the products that are giving you the best bang for your buck. There are numerous criteria based upon [...]
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Posted in: Features & Functionality, Tips & Tricks

How to Apply Rules to a Lists of Products

Posted on June 19, 2015 by Jacques van der Wilt
Sometimes you want to make changes to a number of products that have nothing in common. They are not the same product type or color, no common word in the description, no price-similarities, nothing. Apply a rule to a few random products Applying the rule to just a few products is easy: you enter the condition IF ID = … or ‘Matches Regexp 32 | 33 | 34 | But if [...]
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Posted in: Features & Functionality, Optimizing campaigns, Tips & Tricks

How to use Bounce Rate and other Google Analytics metrics in eCommerce

Posted on May 19, 2015 by Jacques van der Wilt
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Posted in: Features & Functionality, Optimizing campaigns

How to See the Number of Products in Your Data Feed

Posted on February 10, 2015 by Jacques van der Wilt
You often wonder how many products are in your source feed (the one we download from your store), how many you excluded and how many are in your output feeds. There are several ways to see that:   Number of products in your Source feeds On the My Shops page, you can see the number of products in your source feed(s) in the column ‘products count’.
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Posted in: DataFeedWatch News, Features & Functionality, Tips & Tricks

How to Select the Best Images for Your Google Shopping Feed

Posted on January 13, 2015 by Jacques van der Wilt
Many merchants have the wrong product image in their data feed. That drastically reduces the quality (and performance) of their product ads. The ‘Default Image Selector’ enables merchants to select the best image for each product and include it in their data feeds to Google or any other shopping channel. The product image is the single most important part of any [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

Check Your Data Feed Before Sending it to a Shopping Channel

Posted on August 7, 2014 by Mateusz Miodek
It is often very useful to review your output feed before you send them to the shopping channel. It enables you to see whether the mappings you made did work out as you expected, and a 'general inspection' may also show you which products have missing values.  For thorough inspection or only for a casual glance. There are 3 ways to to that:   1. Paste the output [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality

Copy Your Data Feed Optimization to Multiple Channels

Posted on July 21, 2014 by Jacques van der Wilt
Merchants often want the same data feed optimization for all channels. In DataFeedWatch you can create a feed for one channel, by simply copying the mapping of another channel. That saves a lot of time. Many DataFeedWatch customers have a few complicated rules. Like mapping color from description, product type from Title, excluding products from 10 different [...]
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Posted in: DataFeedWatch News, Features & Functionality, Press

Product Pictures in DFW Analytics

Posted on June 18, 2014 by Jacques van der Wilt
Sometimes it’s the small stuff that makes our life easier. So we added a very small feature to Analytics: you can now see product pictures for every product in the products overview.
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Posted in: DataFeedWatch News, Features & Functionality, Press

View Google Shopping Performance Data for Parent Products

Posted on June 3, 2014 by Jacques van der Wilt
If you can’t measure it, you can’t manage it. Measuring Google Shopping parent products performance is a vital step in determining the success of your CPC-campaigns. Let’s see how you can easily gain insight into which products bring revenue and which ones burn the budget. Identifying the ‘winners’ and ‘losers’ is a key strategy for managing campaigns on Google [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Press

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