5 Google Shopping Strategies to Help SMBs Beat the Competition

Posted on April 6, 2018 by Monica Axinte
  Are you a small or medium company looking to compete on Google Shopping? Last year, online retailers spent 56% of their ad spend on Google Shopping. Across the board, there was an average 542% ROAS (according to a CPC Strategy study). With this in mind, who could blame you for wanting a slice of the action too? But as a small-medium enterprise, how can you [...]
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Posted in: Google Shopping

Get Started with Showcase Shopping Ads (First Click Free!)

Posted on January 5, 2018 by Monica Axinte
Great news for all Google Shopping Advertisers. Now you have a new advertising weapon in your Google Shopping arsenal – Showcase Ads. Showcase Shopping ads act like a store window display, introducing your brand to the customer and showing them the types of products you have available. They appear in the same high-profile position as Product ads, plus they are [...]
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Posted in: Google Shopping

December 2017: Google Shopping Updates

Posted on December 15, 2017 by Monica Axinte
Google regularly updates and adds new features to its products, including Google Shopping. In the last months, we've seen a couple of important updates that offer substantial new tools and opportunities for merchants to get more clicks and increase conversions. Do you want to know if the latest updates are going to have an impact on your Google Shopping Campaign [...]
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Posted in: Google Shopping

All you need to Know about Automatic Item Updates in Google Shopping

Posted on November 17, 2017 by Monica Axinte
  If you have a Google Merchant Center account and you promote your products on Google Shopping, you need to know about Automatic Item Updates. This has always been the case, but it is even more important now as Google has changed the way its Merchant Center works in relation to Automatic Item Updates – they are now turned on by default. In fact, in [...]
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Posted in: Google Shopping

Get your Google Shopping Campaigns Ready for Black Friday

Posted on November 10, 2017 by Monica Axinte
It's countdown time. Online retailers know that the Black Friday weekend can be a make-or-break for their yearly sales. The exceptionally high sales that occur during this time can deliver impressive returns and make up for the rest of the year. In 2016 Black Friday has made history as the first day to ever generate over a billion dollars in online sales from [...]
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Posted in: Google Shopping

5 Quick Ways to Increase the Performance of your Shopping Campaigns

Posted on November 3, 2017 by Monica Axinte
So, you have your feeds all optimized to the brim, but you also want to ramp up the campaigns and bidding strategies? Are you a small or medium company looking to make sense of all the information that is out there on Google Shopping campaigns? Here, we are going to look at five tips to help you ramp up your shopping campaigns and your bidding strategies for [...]
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Posted in: Google Shopping

Google Shopping 2017 Updates you Shouldn’t Miss

Posted on October 6, 2017 by Monica Axinte
It's that time of the year again! Retail advertisers are ramping up their digital efforts and ironing out their eCommerce strategies. Then, Google rolls out new exciting product updates. September was a busy month with several Google Shopping updates coming out, just in time for merchants to prepare for the holiday season. So sit back, pour yourself a cup of [...]
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Posted in: Google Shopping

Bidding Strategies and Budget Allocation for Google Shopping

Posted on September 15, 2017 by Monica Axinte
If your Google Shopping feed is up and running and bringing sales then you can sit back, enjoy and relax. Or not.  Actually, this is where things get interesting. It’s what separates the amateur and pro merchants. So, by now retailers know why it’s important to optimize the feeds. If the feed is properly optimized, it will catch better-qualified traffic, with a [...]
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Posted in: Google Shopping

Negative Keywords and Priority Settings in Google Shopping

Posted on September 8, 2017 by Monica Axinte
You know why Google Shopping accounts for 50% of the total Adwords budget? Because, it works. For many retailers, Google Shopping is the main element in their ecommerce strategy.  It’s no surprise when you consider the excellent results that Google Shopping often delivers as well as all the exciting new features Google introduces regularly. Google Shopping ads [...]
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Posted in: Google Shopping

3 Proven Tips for Google Shopping Product Title Optimization

Posted on August 8, 2017 by Jacques van der Wilt
The title is the second most important item in your data feed, after the high-quality picture, because it shows in the Product Listing Ad (PLA). The title is what Google puts right below the picture. It is one of the 4 attributes that consumers see on Google’s result page. Even if the picture in a Product Listing Ad tells a lot, the title must be compelling.   [...]
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Posted in: Google Shopping, Tips & Tricks

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