Google Shopping

[Case Study] How to Control and Maximize Google Shopping Profits for Both Brand Terms AND Non-Brand Terms

The challenge was how to best increase ad positions and traffic for the high ROI terms while still getting traffic from the higher volume, lower ROI terms but at a lower cost per click.
Kurt Prosser
Google Shopping

5 Keys to Auditing Your Google Ads Account

Missing growth opportunities happens all the time in Google Ads accounts, which is why it’s critical to regularly audit your account and catch those seemingly inescapable mistakes early. With that in mind, here are five of the top things to look for during any Google Ads audit.
John Horn
Google Shopping

The 10 Most Common Google Merchant Center Errors and How to Fix Them

From the experience of working with hundreds of customers, we compiled a list of the ten most common Google Merchant Center errors and how to fix them.
Magdalena Kiczek
Google Shopping

How to Advertise Promotions with Feed-Driven Text Ads

We share our thoughts on how feed-driven text ads can be an excellent fit for marketers who need to advertise a promotion. We also want to set a checklist you can follow every time you have a sale and want to get the most out of it.
Monica Axinte
Google Shopping

Optimize your Google Shopping Images

Your PLA images are very important. They play the biggest part in a customer’s decision to purchase an item whilst using Google Shopping. Not having the best shopping image can drastically lower the quality of your feed and hinder your overall results.
Monica Axinte
Google Shopping

Create Google Search Text Ads Using a Product Data Feed

Feed-driven text ads, also known as feed-based text ads or inventory-aware text ads, are search ads that advertisers can dynamically create to show relevant product information like name, price and availability against product-specific search queries on Google.
Monica Axinte
Google Shopping

Google Shopping Feed Marketing Tips for Black Friday 2018

We give you 14 Google Shopping feed optimisation tips, packed with examples, that will maximise your performance on Black Friday and Cyber Monday.
Monica Axinte
Google Shopping

How to Run Google Shopping Campaigns In Multiple Countries

Our customers are continually interested in running Google Shopping campaigns in multiple countries. Learn data feed optmization for multiple countries.
Mateusz Miodek
Google Shopping

Get Started with Seller Ratings on Google Shopping

90% of consumers say reviews help them make online buying decisions. You can use seller ratings on Google Shopping to help improve ROI.
Monica Axinte
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