Google Shopping Specifications Update 2018

Posted on August 9, 2018 by Monica Axinte
The pace with which Google is pushing new updates to Google Shopping this year is impressive. Beginning with June 25th 2018 a few updates to the Product Feed Specification have been announced. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier. 
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Posted in: Google Shopping

Three Major Product Data Errors to Avoid

Posted on August 7, 2018 by Mark Bakker
Giving online shoppers a seamless and pleasant shopping experience is a top priority for online agencies and retailers.  However, many of them will admit that that becomes very difficult when their Google Shopping product data is different in the listing carousel from the product page. Products with incorrect prices, availability and shipping rates will be [...]
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Posted in: Google Shopping

How To Increase Sales With Google Shopping Merchant Promotions

Posted on August 3, 2018 by Monica Axinte
The online shopping space is noisier than ever and you would definitely be wondering how you can make your ads stand out so people visit your website instead of your competitor’s one. The answer is: play your cards right with Google Merchant Promotions. Price is one of the main factors (if not the main) that drives users to visit your shop. In an ideal world, [...]
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Posted in: Google Shopping

Google Smart Shopping Campaigns: a Complete Guide

Posted on July 25, 2018 by Monica Axinte
Google has been pushing its automated solutions more and more over the past few years. From automated bidding solutions to responsive ads, Google really wants advertisers to avoid the manual work and focus on high-level stuff. For this reason, it recently launched Smart Shopping Campaigns. We have already introduced the subject in one of our previous posts, but [...]
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Posted in: Google Shopping

33 Google Seller Ratings and Product Reviews Platforms 2018

Posted on July 19, 2018 by Monica Axinte
Some businesses are unsure about encouraging customer reviews or facilitating the process, partly because of a fear of negative reviews. The reality, however, is that reviews offer more advantages than disadvantages, particularly when you factor in the importance of reviews to your listings on Google Shopping. The benefits of reviews include:
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Posted in: Google Shopping

All You Need To Know About What's New in Google Shopping in 2018

Posted on June 29, 2018 by Monica Axinte
The last 6-8 months of 2018 have been a crazy run for Google Shopping. Supplemental Feeds, which made their first appearance right before the holidays last year, revolutionized the way we manage PLA campaigns and since then nothing has been the same. New features and innovations came almost every month from Christmas on. Here you will find all you need to know [...]
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Posted in: Google Shopping

How to Create and Optimize Custom Labels for Google Shopping Campaigns

Posted on June 14, 2018 by Jacques van der Wilt
With Google Shopping and product-feed-based online advertising amazingly growing year over year, both in spend and return on investment, it is essential for advertisers to stay up-to-date with the latest changes in order to always get the most out of this extremely valuable channel.
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Posted in: Google Shopping, Tips & Tricks

A Retailer's Guide to Growth with Google Shopping Actions

Posted on June 1, 2018 by Monica Axinte
Retailers see an increase in sales when they make the shopping process better. Now, your customers’ shopping experience could be made much easier, all thanks to the introduction of cost-per-sale Google Shopping Actions.  In a recent announcement by Google, shopping online is about to become much more streamlined allowing customers to shop for products across [...]
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Posted in: Google Shopping

[Guide] Supplemental feeds in Google Merchant Center

Posted on May 18, 2018 by Monica Axinte
Google dominates paid search worldwide.  Google Shopping now accounts for 60% of all Google paid search clicks for retailers and Shopping ads now make up 82% of all non-brand Google paid search clicks for retailers. According to Merkle’s most recent study, Google Shopping spend grew 40% year over year, which is the highest growth rate in the last couple of [...]
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Posted in: Google Shopping

5 Google Shopping Strategies to Help SMBs Beat the Competition

Posted on April 6, 2018 by Monica Axinte
  Are you a small or medium company looking to compete on Google Shopping? Last year, online retailers spent 56% of their ad spend on Google Shopping. Across the board, there was an average 542% ROAS (according to a CPC Strategy study). With this in mind, who could blame you for wanting a slice of the action too? But as a small-medium enterprise, how can you [...]
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Posted in: Google Shopping

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