Google Shopping Feed Marketing Tips for Black Friday 2018

Posted on October 12, 2018 by Monica Axinte
Black Friday is sooner than you might think and it's worth start planning your Google Shopping strategy. In our recent blog post, Holiday Season Planning for E-Commerce 2018, we spoke about what retailers can do from now to get prepared for the holiday season. It is time to get even more specific and see what you can do not to miss out on the most important [...]
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Posted in: Google Shopping

How to Run Google Shopping Campaigns In Multiple Countries

Posted on September 28, 2018 by Mateusz Miodek
Many of our customers are interested in running Google Shopping campaign in multiple countries simultaneously. And it is easy to see why.  During the first quarter of 2018, spend on Google Shopping has hit some incredible new heights yet again. According to Search Engine Watch, 82% of search ad spend in the UK is being allocated to Google Shopping.  America [...]
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Posted in: Google Shopping

Get Started with Seller Ratings on Google Shopping

Posted on September 4, 2018 by Monica Axinte
Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just [...]
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Posted in: Google Shopping

Google Shopping for Brick-and-Mortar Businesses

Posted on August 31, 2018 by Monica Axinte
Do you think Google Shopping is just for online shops? Think again! Since Google is releasing more and more Shopping features to remove friction between online and offline sales, brick-and-mortar businesses can now count on Google's solutions to drive foot traffic to their physical shops. As of now, Google offers the following advertising products to help [...]
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Posted in: Google Shopping

Google Product Category: How to get it right without going crazy?

Posted on August 24, 2018 by Monica Axinte
If you want to outperform your competitors on Google Shopping and pay less for the product ads, the secret lies in nailing Google's Taxonomy. The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have neglected it until now it's time to give it your full attention. The taxonomy is crucial for the product ads as it helps [...]
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Posted in: Google Shopping, Optimizing campaigns

Google Express: The Up and Coming Marketplace

Posted on August 21, 2018 by Monica Axinte
With partnerships with 28 retail stores and availability now across all US states, Google Express has continued to grow. Despite it being the quieter time of year for retailers, Google Express saw an astonishing growth of 33% for Q1 this year. In line with this, retailer partners using the platform also saw an average shopping cart increase of 30% since becoming [...]
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Posted in: Google Shopping

Google Shopping Specifications Update 2018

Posted on August 9, 2018 by Monica Axinte
The pace with which Google is pushing new updates to Google Shopping this year is impressive. Beginning with June 25th 2018 a few updates to the Product Feed Specification have been announced. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier. 
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Posted in: Google Shopping

Three Major Product Data Errors to Avoid

Posted on August 7, 2018 by Mark Bakker
Giving online shoppers a seamless and pleasant shopping experience is a top priority for online agencies and retailers.  However, many of them will admit that that becomes very difficult when their Google Shopping product data is different in the listing carousel from the product page. Products with incorrect prices, availability and shipping rates will be [...]
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Posted in: Google Shopping

How To Increase Sales With Google Shopping Merchant Promotions

Posted on August 3, 2018 by Monica Axinte
The online shopping space is noisier than ever and you would definitely be wondering how you can make your ads stand out so people visit your website instead of your competitor’s one. The answer is: play your cards right with Google Merchant Promotions. Price is one of the main factors (if not the main) that drives users to visit your shop. In an ideal world, [...]
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Posted in: Google Shopping

Google Smart Shopping Campaigns: a Complete Guide

Posted on July 25, 2018 by Monica Axinte
Google has been pushing its automated solutions more and more over the past few years. From automated bidding solutions to responsive ads, Google really wants advertisers to avoid the manual work and focus on high-level stuff. For this reason, it recently launched Smart Shopping Campaigns. We have already introduced the subject in one of our previous posts, but [...]
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Posted in: Google Shopping

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