Bidding Strategies and Budget Allocation for Google Shopping

Posted on September 15, 2017 by Monica Axinte
If your Google Shopping feed is up and running and bringing sales then you can sit back, enjoy and relax. Or not.  Actually, this is where things get interesting. It’s what separates the amateur and pro merchants. So, by now retailers know why it’s important to optimize the feeds. If the feed is properly optimized, it will catch better-qualified traffic, with a [...]
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Posted in: Google Shopping

Negative Keywords and Priority Settings in Google Shopping

Posted on September 8, 2017 by Monica Axinte
You know why Google Shopping accounts for 50% of the total Adwords budget? Because, it works. For many retailers, Google Shopping is the main element in their ecommerce strategy.  It’s no surprise when you consider the excellent results that Google Shopping often delivers as well as all the exciting new features Google introduces regularly. Google Shopping ads [...]
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Posted in: Google Shopping

3 Proven Tips for Google Shopping Product Title Optimization

Posted on August 8, 2017 by Jacques van der Wilt
The title is the second most important item in your data feed, after the high-quality picture, because it shows in the Product Listing Ad (PLA). The title is what Google puts right below the picture. It is one of the 4 attributes that consumers see on Google’s result page. Even if the picture in a Product Listing Ad tells a lot, the title must be compelling.   [...]
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Posted in: Google Shopping, Tips & Tricks

4 Simple Tactics to Gain Trust as an AdWords Account Manager

Posted on July 14, 2017 by Ashleigh Betvardeh
We know you love your job. You login to your computer and read what’s new in the industry, and think of ways to achieve your client’s paid search goals. But, this effort and time you spend is never seen, and without having a good communication line with your clients, you will struggle to retain them. A strong business mind will tell you: selling is half the [...]
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Posted in: Google Shopping

Google Shopping €2.42 Billion Fine - Right or Wrong?

Posted on July 4, 2017 by Monica Axinte
A lot of ink has been spilled in the last few days over the whopping €2.42 billion fine the European Commission has imposed on Google. The Commission claims that Google is distorting the comparison search market and by doing so is denying the European consumers ‘’a genuine choice of services and the full benefits of innovation". According to the European [...]
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Posted in: Google Shopping

7 Tips for Google Shopping Feed Optimization [EXPERT Level]

Posted on June 30, 2017 by Monica Axinte
With an enormous grow of 52% year-over-year in Q1 of 2016, Google Shopping has become a hot ticket item for any E-Commerce store. It’s time to make sure you’re optimizing your product feed, and getting most out of your data. The data feed is the foundation to any great Google Shopping strategy if the data is bad it will end up costing you where it hurts the [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

Case Study: How Pierce AB Increased Sales by 400% in 2 Months

Posted on June 28, 2017 by Monica Axinte
Pierce AB joined DataFeedWatch in April 2017 to take control of the the most valuable asset of their product advertising campaigns: Their DATA FEEDS. Today, Antoine Coopoosamy, Head of Performance Marketing at Pierce AB, shares their feed management challenges and goals. With a local presence in 16 European markets and 40+ websites, Pierce AB has very quickly [...]
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Posted in: Data Feeds, Google Shopping

12 Agency Experts Give Their Best Google Shopping Tips

Posted on June 22, 2017 by Monica Axinte
Google Shopping is a sure-fire way for retailers to sell more. For some, Shopping Campaigns are the #1 source of traffic and revenue. But, how do you increase the likelihood that your Product Listing Ads show up in Google Search rather than your competitors? The answer is in YOUR DATA FEED. If your data feed is properly optimized you will get more qualified [...]
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Posted in: Data Feeds, Google Shopping

Google Shopping Feed Specification June 2017 Updates

Posted on June 19, 2017 by Monica Axinte
New Feed Specification updates in Google Shopping will go into full effect beginning June 26th, 2017. Google has made a habit of updating the Google Merchant Specification attributes this time of the year, and this year they are focusing on the quality of information related to tax, shipping, and availability.  Last year, the most important change we’ve seen was [...]
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Posted in: Google Shopping

Purchases on Google a.k.a. the Google Buy Button Explained

Posted on June 5, 2017 by Monica Axinte
Would you like to increase conversions from customers using mobile devices? This is exactly what Google is trying to achieve with introducing Purchases on Google. Essentially, the search giant has added a shopping cart to the shopping engine so customers can buy your products without leaving Google. Think of it as being a bit like Amazon’s 1-Click ordering tool. [...]
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Posted in: Google Shopping

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