How to Advertise Promotions with Feed-Driven Text Ads

Posted on November 8, 2018 by Monica Axinte
In our previous post we introduced the concept of feed-driven text ads on Google. Today we want to share our thoughts on how this ad type can be an excellent fit for marketers who need to advertise a promotion. We also want to set a checklist you can follow every time you have a sale and want to get the most out of it. Click the links to go directly to a [...]
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Posted in: Google Shopping

Create Google Search Text Ads Using a Product Data Feed

Posted on November 2, 2018 by Monica Axinte
With ads taking up more and more real estate on the SERP, it is of primary importance for advertisers to be present in both shopping and regular search results. This increases brand visibility and awareness, chances to get clicks, to generate traffic and ultimately sales. Also, don't forget that the more room your ads occupy on the Google search result page, the [...]
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Posted in: Google Shopping

Optimize your Google Shopping Images

Posted on October 26, 2018 by Monica Axinte
Your PLA images are very important. They play the biggest part in a customer’s decision to purchase an item whilst using Google Shopping. Not having the best shopping image can drastically lower the quality of your feed and hinder your overall results. The image is the largest part of the ad so it’s important it is not only compliant with requirements, but also [...]
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Posted in: Google Shopping

Google Shopping Feed Marketing Tips for Black Friday 2018

Posted on October 12, 2018 by Monica Axinte
Black Friday is sooner than you might think and it's worth start planning your Google Shopping strategy. In our recent blog post, Holiday Season Planning for E-Commerce 2018, we spoke about what retailers can do from now to get prepared for the holiday season. It is time to get even more specific and see what you can do not to miss out on the most important [...]
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Posted in: Google Shopping

How to Run Google Shopping Campaigns In Multiple Countries

Posted on September 28, 2018 by Mateusz Miodek
Many of our customers are interested in running Google Shopping campaign in multiple countries simultaneously. And it is easy to see why.  During the first quarter of 2018, spend on Google Shopping has hit some incredible new heights yet again. According to Search Engine Watch, 82% of search ad spend in the UK is being allocated to Google Shopping.  America [...]
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Posted in: Google Shopping

Get Started with Seller Ratings on Google Shopping

Posted on September 4, 2018 by Monica Axinte
Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just [...]
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Posted in: Google Shopping

Google Shopping for Brick-and-Mortar Businesses

Posted on August 31, 2018 by Monica Axinte
Do you think Google Shopping is just for online shops? Think again! Since Google is releasing more and more Shopping features to remove friction between online and offline sales, brick-and-mortar businesses can now count on Google's solutions to drive foot traffic to their physical shops. As of now, Google offers the following advertising products to help [...]
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Posted in: Google Shopping

Google Product Category: How to get it right without going crazy?

Posted on August 24, 2018 by Monica Axinte
If you want to outperform your competitors on Google Shopping and pay less for the product ads, the secret lies in nailing Google's Taxonomy. The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have neglected it until now it's time to give it your full attention. The taxonomy is crucial for the product ads as it helps [...]
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Posted in: Google Shopping, Optimizing campaigns

Google Express: The Up and Coming Marketplace

Posted on August 21, 2018 by Monica Axinte
With partnerships with 28 retail stores and availability now across all US states, Google Express has continued to grow. Despite it being the quieter time of year for retailers, Google Express saw an astonishing growth of 33% for Q1 this year. In line with this, retailer partners using the platform also saw an average shopping cart increase of 30% since becoming [...]
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Posted in: Google Shopping

Google Shopping Specifications Update 2018

Posted on August 9, 2018 by Monica Axinte
The pace with which Google is pushing new updates to Google Shopping this year is impressive. Beginning with June 25th 2018 a few updates to the Product Feed Specification have been announced. These are small updates but still worth to be mentioned. Google is relaxing its policies on some of the attributes, thus making Google Shopping advertisers' lives easier. 
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Posted in: Google Shopping

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