7 Tips for Google Shopping Feed Optimization [EXPERT Level]

Posted on June 30, 2017 by Monica Axinte
With an enormous grow of 52% year-over-year, Google Shopping has become a hot ticket item for any E-Commerce store. It’s time to make sure you’re optimizing your product feed, and getting most out of your data. The data feed is the foundation to any great Google Shopping strategy if the data is bad it will end up costing you where it hurts the most…your pocket. [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

Case Study: How Pierce AB Increased Sales by 400% in 2 Months

Posted on June 28, 2017 by Monica Axinte
Pierce AB joined DataFeedWatch in April 2017 to take control of the the most valuable asset of their product advertising campaigns: Their DATA FEEDS. Today, Antoine Coopoosamy, Head of Performance Marketing at Pierce AB, shares their feed management challenges and goals. With a local presence in 16 European markets and 40+ websites, Pierce AB has very quickly [...]
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Posted in: Google Shopping, Data Feeds

Agency Experts Give Their Best Google Shopping Tips

Posted on June 22, 2017 by Monica Axinte
Google Shopping is a sure-fire way for retailers to sell more. For some, Shopping Campaigns are the #1 source of traffic and revenue. But, how do you increase the likelihood that your Product Listing Ads show up in Google Search rather than your competitors? The answer is in YOUR DATA FEED. If your data feed is properly optimized you will get more qualified [...]
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Posted in: Google Shopping, Data Feeds

Google Shopping Feed Specification June 2017 Updates

Posted on June 19, 2017 by Monica Axinte
New Feed Specification updates in Google Shopping will go into full effect beginning June 26th, 2017. Google has made a habit of updating the Google Merchant Specification attributes this time of the year, and this year they are focusing on the quality of information related to tax, shipping, and availability.  Last year, the most important change we’ve seen was [...]
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Posted in: Google Shopping

Purchases on Google a.k.a. the Google Buy Button Explained

Posted on June 5, 2017 by Monica Axinte
Would you like to increase conversions from customers using mobile devices? This is exactly what Google is trying to achieve with introducing Purchases on Google. Essentially, the search giant has added a shopping cart to the shopping engine so customers can buy your products without leaving Google. Think of it as being a bit like Amazon’s 1-Click ordering tool. [...]
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Posted in: Google Shopping

Tips to optimize shopping campaigns and get incredible results [Case Study]

Posted on May 24, 2017 by Jonathan
Jonathan and Erik started ZoobGear a year ago. ZoobGear sells Martial Arts products from various brands, and mainly MMA Gear & Apparel. They've seen great results coming from Google Shopping and for the past 6 months Shopping Campaigns has been their #1 source of traffic and revenue. In this post, they share a few of the top tips to optimize shopping campaigns [...]
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Posted in: Google Shopping

Google Shopping available in Argentina

Posted on May 17, 2017 by Monica Axinte
As of November 2016, Argentina is one of the Google Shopping beta target countries. What does this mean for retailers and how can they prepare?   An Overview of the Current eCommerce Market in Argentina In 2017, revenue generated by eRetail in Argentina amounts to almost $6 billion. The number is expected to grow significantly, by 13.4% year-to-year, up to $9.8 [...]
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Posted in: Google Shopping

Local Inventory Ads: Facebook vs. Google – Who Wins?

Posted on May 12, 2017 by Monica Axinte
Facebook Dynamic Ads for Retail or Google Shopping Local Inventory Ads – which one should you use if you have a physical store? Both have introduced major changes to their ads to help drive in-store sales. What should you do to get a slice of the action?  This post aims to explore Facebook’s Dynamic Ads for retail and Google Shopping Local Inventory Ads and how [...]
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Posted in: Google Shopping, Facebook

Google Shopping Available in Malaysia

Posted on May 10, 2017 by Monica Axinte
2017 seems to be an excellent year for online merchants worldwide. eCommerce is growing at a fast pace, maturing into a successful industry in Southeast Asia. In this context, it is no surprise that Google Shopping is expanding to new in Asia and Malaysia is one of the beta targeted markets. What are the implications of Google expanding to Malaysia and how can [...]
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Posted in: Google Shopping

4 Features to Drive Fashion Retail Growth on Google Shopping

Posted on May 5, 2017 by Monica Axinte
Worldwide, online fashion sales are booming. Competition is tougher than ever, so how do you stay ahead and win over customers? Today we have a look at Google Shopping and the features that will help give you an edge. The fashion industry is expected to grow by up to 3.5 percent in 2017. Some sectors in the industry will record even higher growth rates - the [...]
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Posted in: Google Shopping

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