3 Tips to improve your Shopping Campaign structure on Google

Posted on March 30, 2017 by Agnes Gizynska
With 70% of non-brand clicks on Google search results pages currently going to Google Shopping, everyone wants their product ads to be successful. Since we have managed hundreds of Google Shopping campaigns for our clients at Hit Search, we know all the do's and don'ts when it comes to product feeds. Unfortunately, when launching Google Shopping for clients we [...]
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Posted in: Google Shopping

Google Shopping Available in New Zealand

Posted on March 24, 2017 by Monica Axinte
2017 comes with excellent news for retailers in Oceania. Since February, Google Shopping has become available in New Zealand. This will boost the local eRetail market, providing new opportunities for merchants to sell their inventory and more diversity for shoppers.   A look at the current New Zealand eRetail market  The eCommerce market in New Zealand is [...]
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Posted in: Google Shopping

Success Story: Increase your Sales on Google Shopping

Posted on March 23, 2017 by Richard Jaques
With Google Shopping, your products could be seen by literally anyone, anywhere in the world. When someone searches for a product on Google (or other search engines, like Bing), handy adverts pop up showing the product you are searching for. Many shoppers just use the adverts as it is far more convenient to visit a store website already having viewed the product [...]
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Posted in: Google Shopping

Google Shopping Available in South Africa

Posted on March 1, 2017 by Monica Axinte
  In 2017, Google Shopping is expanding to no less than 14 new countries. While some of these countries are still in beta, as of February this year, Google Shopping has been rolled out in South Africa, opening new opportunities to online retailers.   The current online retail Landscape in South Africa South Africa has the second largest economy in Africa (after [...]
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Posted in: Google Shopping

Add Product Ratings on Google Shopping

Posted on February 28, 2017 by Monica Axinte
Shoppers rely on ratings when deciding where and how to spend their money online. In fact, 88 percent of people trust online reviews as much as they trust personal recommendations. Why are they so important and what can you do to get them? Product ratings appear on products listed in Google Shopping and on shopping ads, and they are featured prominently. [...]
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Posted in: Google Shopping

Google Shopping Available in Ireland

Posted on February 16, 2017 by Monica Axinte
  Retailers from Ireland have reasons to be enthusiastic: Google Shopping is now available in Ireland, as of February 2017. This will open new opportunities for both merchants and shoppers.   The current eCommerce Landscape in Ireland Ireland is undoubtedly one of the fastest growing digital economies in the world. From a total population of 4.6 million, 3.6 [...]
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Posted in: Google Shopping

Google Shopping Available In Singapore

Posted on February 12, 2017 by Monica Axinte
Exciting news for retailers in Southeast Asia: Google Shopping has been finally rolled out in Singapore in February 2017. Singapore, the first country in Southeast Asia where Google Shopping has been launched represents good news for both retailers and shoppers.   Current eRetail landscape in Singapore Singaporean e-Commerce market is one of the most promising [...]
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Use Google Currency Converter Tool for International Expansion

Posted on February 10, 2017 by Monica Axinte
The currency converter could be a game changer for small and mid-sized retailers aiming to expand their business internationally. In 2016, Google rolled out the currency conversion tool which makes it easier than ever to sell products in new international markets. Without having to change the website or product pages, the currency in the data feed will be [...]
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Google Shopping 2017: New Countries Available

Posted on February 1, 2017 by Monica Axinte
Google Shopping is expanding to 14 new countries in 2017. What are the implications of this huge expansion and what can retailers do to take full advantage of it? Until the end of 2016, Google Shopping was available in 23 countries only, but things are rapidly evolving. At the end of last year, Google has silently published a list of new beta target countries [...]
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Attract Past Buyers with Customer Match for Shopping

Posted on January 26, 2017 by Monica Axinte
PPC Managers went ecstatic when Google announced the expansion of Customer Match to Shopping Campaigns last year. Customer match allows online retailers to upload and target audiences built from their customer email lists and create ads tailored to customer segments in Google Shopping. The feedback from the community was overwhelmingly positive with some going [...]
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Posted in: Google Shopping

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