How to Track Shopping Campaign Performance on a Product Level

Posted on August 10, 2016 by Mateusz Miodek
A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not analyzing your comparison shopping campaigns at the [...]
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Posted in: Optimizing campaigns, Tips & Tricks

Why Bidding on Product Type Gets you Better Results

Posted on July 29, 2016 by Monica Axinte
We often see customers who overlook the importance of having product types in their data feed. Adding the product types to your feed and using them in your bidding strategies it is important because it will increase the frequency of your products showing up in the search results.   Product Type vs Google Product Category Product type is how you categorized your [...]
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Posted in: Data Feeds, Optimizing campaigns

Bid on your Bestsellers in Google Shopping to Increase ROI

Posted on July 22, 2016 by Monica Axinte
  There are so many ways to improve your shopping campaigns that sometimes it's difficult to prioritize the areas of improvement. And then when you start improving them you still have to wait and see the if results you get are the ones that you hoped for. A sure way to improve the overall performance of the campaign is to find your bestselling products and focus [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Google Shopping, Optimizing campaigns

All you need to know about Google Manufacturer Center

Posted on June 29, 2016 by Monica Axinte
The Google Manufacturer Center  gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched product [...]
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Posted in: Data Feeds, Google Shopping, Optimizing campaigns, Tips & Tricks

Here's Why Multiple Data Feed Updates Increases Profits

Posted on June 27, 2016 by Monica Axinte
Updating your data feeds to Google or other shopping channels several times per day, often helps you to increase your campaign performance. Especially having the latest stock positions and prices will improve your RoI. In this post we cover the How and Why. If you own online shopping sites, you’re always looking for ways to improve ROI and manage your ad spend [...]
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Posted in: Data Feeds, Optimizing campaigns, Tips & Tricks

Review the Performance of Every Product with DFW-Analytics

Posted on February 29, 2016 by Jacques van der Wilt
  DataFeedWatch-Analytics shows you clicks, conversions and revenue for every individual product. You can see which products are unprofitable and remove them from your data feeds with a single click. This way, the unprofitable products are no longer part of your campaigns and your advertising budget will only be spent on products that make you money.   How to [...]
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Posted in: Data Feeds, DataFeedWatch News, Features & Functionality, Optimizing campaigns

How to Apply Rules to a Lists of Products

Posted on June 19, 2015 by Jacques van der Wilt
Sometimes you want to make changes to a number of products that have nothing in common. They are not the same product type or color, no common word in the description, no price-similarities, nothing. Apply a rule to a few random products Applying the rule to just a few products is easy: you enter the condition IF ID = … or ‘Matches Regexp 32 | 33 | 34 | But if [...]
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Posted in: Features & Functionality, Optimizing campaigns, Tips & Tricks

How to use Bounce Rate and other Google Analytics metrics in eCommerce

Posted on May 19, 2015 by Jacques van der Wilt
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Posted in: Features & Functionality, Optimizing campaigns

How to Double Your Google Shopping Sales in 1 Hour

Posted on January 14, 2015 by Jacques van der Wilt
  Google Shopping Campaigns are crucial. Optimizing campaigns is a gradual process that requires a lot of analysis and continuous effort. Isn’t there a way to increase your RoI faster? Yes there is!   Why wait for gradual growth. Boost your Sales Now! There are 10 things that you can do in 1 hour, that will boost your sales at once:
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Posted in: Google Shopping, Optimizing campaigns

10 Simple Google Shopping Campaign Optimization Tactics

Posted on December 1, 2014 by Jacques van der Wilt
Creating a perfect data feed is not enough to successfully advertise your products on Google. You need to create a Google Shopping campaign in Google AdWords and optimize it, to increase your sales and not waste your money on products that do not perform well. In this article we are going to show you how to do that in 10 steps.   1. Create a new campaign [...]
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Posted in: Google Shopping, Optimizing campaigns

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