The 10 Most Profitable Data Feed Optimization Tactics

Posted on November 25, 2014 by Jacques van der Wilt
The data feed is the foundation on which your campaigns on Google or other Shopping channels are built. Data feed management and campaign management should go hand in hand. The better the feed, the better the campaign performance. We analyzed the data feed optimizations that our customers did over the past years. These are the 10 that they like best:
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Posted in: Data Feeds, Optimizing campaigns

How to Optimize Google Shopping Campaigns on Product Level

Posted on November 21, 2014 by Jacques van der Wilt
You have probably divided your shopping campaign by (sub)Category or Brand or a combination. That makes sense: optimizing bids for all individual products takes too much time. A monthly review on product level, however, will boost your ROI and it won’t cost you a lot of time. Here’s how you can pick the low hanging fruit every month:   1. Separate Bids for your [...]
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Posted in: Google Shopping, Optimizing campaigns

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