Your Guide to Selling on Idealo

Posted on June 8, 2018 by Monica Axinte
Being in the place at the right time for your customers is key to an uplift in conversions. With 90% of consumers moving between screens throughout the day, it’s now more important than ever to reach people in the right places and retailers across the globe are turning to multichannel selling in a bid to reach both new and returning customers. Multichannel [...]
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Posted in: Shopping Engines

eCommerce in Norway: Figures and Recommended Shopping Channels

Posted on March 23, 2018 by Monica Axinte
Norway is one of the richest countries in the world. It also has one of the most advanced eCommerce industries in the world and the second largest eCommerce Scandinavian market. In fact, eCommerce has been in a growth phase for several years. All predictions indicate this period of growth will continue into the foreseeable future. Click the links to go directly [...]
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Posted in: Shopping Engines

How to Leverage Instagram Shopping in your Multichannel Strategy

Posted on May 26, 2017 by Monica Axinte
Instagram is one of the most powerful and effective ways to reach consumers, particularly for brands in industries like fashion and beauty. It is a challenging platform to master, however, with limited options. Instagram Shopping is set to change this - it might even change the face of advertising. All too often advertising tools begin life with a lot of hype [...]
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Posted in: Shopping Engines, instagram

The 10 Best Tips and Articles of 2016

Posted on December 21, 2016 by Monica Axinte
  The end of December is that time of the year when we take a moment and analyze what we've done right and where we need to work to make things better. Among all the things we are analyzing we also had a look at all the blog posts we've written this year, which we hope have been a game changer for some of our customers and website visitors. That is why we want [...]
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Posted in: Data Feeds, Shopping Engines, Tips & Tricks

Facebook Product Ads for Retailers: All the INs and OUTs

Posted on November 25, 2016 by Monica Axinte
Facebook seems to be racing to the finishing line against its competitors in an attempt for world domination. New roll-outs are coming fast and furiously and it’s difficult to keep up with their offers. Last year Facebook Inc. rolled out dynamic product ads, which let merchants upload their entire product catalog, then automatically re-target consumers with ads [...]
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Posted in: Comparison Shopping Engines, Data Feeds, Shopping Engines

9 Feed Errors in Bing Merchant Center and How to Fix Them

Posted on October 21, 2016 by Monica Axinte
More than 56 million monthly searchers are not reached on Google. This is where Bing Product Ads comes to the rescue by allowing retailers to reach some of those non-Google shoppers. Uploading the product feed for the first time to Bing Merchant Center and seeing a long list of errors that need to be solved immediately can be discouraging at first. If you are [...]
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Posted in: Data Feeds, Shopping Engines

Bing Shopping: How to Reach the non-Google Buyers

Posted on September 22, 2016 by Monica Axinte
You might not know it, but you’re missing out on A LOT of sales! That is, if you’re not using Bing Shopping Campaigns. According to the Bing Shopping Webinar conducted by the Bing Product Ads Team, their ad-network delivers a significant amount of traffic from online shopping: 167 million monthly unique searchers from a total of 5.5 billion monthly searches on [...]
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Posted in: Comparison Shopping Engines, Shopping Engines

Data Feed Optimization for Beginners

Posted on August 17, 2016 by Monica Axinte
With a couple of hours available and a good WiFi everyone has the possibility of learning and educating himself on data feed management. The downside is that you will spend a large amount of time getting informed and by the time you're done you won't know where to start from. It's easy to be overwhelmed and lose sight of the big picture. That is why we decided [...]
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Posted in: Case studies, Comparison Shopping Engines, Data Feeds, Google Shopping, Shopping Carts, Shopping Engines

How to Add UTM-Codes To Your Product-URLs

Posted on June 10, 2016 by Jacques van der Wilt
Knowing the campaign performance for each individual product will help you to improve your overall campaign RoI. DataFeedWatch-Analytics is your best option, because it does not only show you clicks & revenue for each product, but it also enables you to remove unprofitable products with a single click. And is it FREE. $0. Gratis. If you would (also) like to add [...]
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Posted in: Google Shopping, Shopping Engines, Tips & Tricks

The Pros and Cons of Various Shopping Channels

Posted on May 26, 2016 by Mateusz Miodek
There are six main types of advertising channels that merchants can use: Search Engines, Marketplaces, Comparison Shopping Engines, Retargeting Networks, Social Networks and Affiliate Networks. In this article I will describe each of them and explain what sets them apart from the merchant’s point of view.
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Posted in: Comparison Shopping Engines, Google Shopping, Marketplace, Shopping Engines

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