How to Create and Optimize Custom Labels for Google Shopping Campaigns

Posted on June 14, 2018 by Jacques van der Wilt
With Google Shopping and product-feed-based online advertising amazingly growing year over year, both in spend and return on investment, it is essential for advertisers to stay up-to-date with the latest changes in order to always get the most out of this extremely valuable channel.
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Posted in: Google Shopping, Tips & Tricks

3 Proven Tips for Google Shopping Product Title Optimization

Posted on August 8, 2017 by Jacques van der Wilt
The title is the second most important item in your data feed, after the high-quality picture, because it shows in the Product Listing Ad (PLA). The title is what Google puts right below the picture. It is one of the 4 attributes that consumers see on Google’s result page. Even if the picture in a Product Listing Ad tells a lot, the title must be compelling.   [...]
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Posted in: Google Shopping, Tips & Tricks

7 Tips for Google Shopping Feed Optimization [EXPERT Level]

Posted on June 30, 2017 by Monica Axinte
With an enormous grow of 52% year-over-year, Google Shopping has become a hot ticket item for any E-Commerce store. It’s time to make sure you’re optimizing your product feed, and getting most out of your data. The data feed is the foundation to any great Google Shopping strategy if the data is bad it will end up costing you where it hurts the most…your pocket. [...]
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Posted in: Data Feeds, Google Shopping, Tips & Tricks

How to Battle Shopping Cart Abandonment [13 Proven Tactics]

Posted on January 29, 2017 by Monica Axinte
Shopping Cart abandonment amounted to a whopping $4.6 trillion worth of merchandise in 2016. It is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, [...]
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Posted in: Tips & Tricks

The 10 Best Tips and Articles of 2016

Posted on December 21, 2016 by Monica Axinte
  The end of December is that time of the year when we take a moment and analyze what we've done right and where we need to work to make things better. Among all the things we are analyzing we also had a look at all the blog posts we've written this year, which we hope have been a game changer for some of our customers and website visitors. That is why we want [...]
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Posted in: Data Feeds, Shopping Engines, Tips & Tricks

2017: The year of Mobile

Posted on December 16, 2016 by Monica Axinte
Mobile's share of online sales and mobile traffic have increased tenfold in the past years all over the world and it's going to continue moving up. 2016 has been the year in which mobile has made more headlines than ever, with everyone predicting the shifting from desktop supremacy to mobile. Let's see what happened in the past year and why 2017 looks bright for [...]
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Posted in: Tips & Tricks

6 Common Feed Errors in Facebook Dynamic Product Ads

Posted on October 7, 2016 by Monica Axinte
e-Retailers all know the frustration that comes with having your feed rejected by Facebook. It slows down your sales efforts and creates problems with your workflow. How can you prevent this from happening? In this blog we will examine 6 of the most common feed errors in your Facebook Dynamic Product Ad’s and how you can avoid them in the future.
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Posted in: Data Feeds, Features & Functionality, Tips & Tricks

6 Easy Facebook Dynamic Product Ads Optimization Tricks To Boost Your ROI

Posted on September 16, 2016 by Monica Axinte
The success of your campaign on Facebook largely depends on how well you are able to optimize your feeds. In this blog post we will share some easy optimization tips with you that will help you improve your campaign ROI. As with Google, Facebook has very specific requirements for product data feeds. Therefore a successful ad campaign must start with a [...]
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Posted in: Optimizing campaigns, Tips & Tricks

New .shop domain extension is available. Should you get it?

Posted on September 8, 2016 by Monica Axinte
The .SHOP domain extension has opened its doors and is now available for registration in the Early Access Program (EAP). The EAP will run for almost a month: from September 1st until September 26th, 2016. The Sunrise phase, open exclusively for trademark holders, was a big success registering more then 1,100 applications. Trademark holders didn't seem to mind [...]
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Posted in: Tips & Tricks

How to Track Shopping Campaign Performance on a Product Level

Posted on August 10, 2016 by Mateusz Miodek
A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not analyzing your comparison shopping campaigns at the [...]
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Posted in: Optimizing campaigns, Tips & Tricks

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